Indonesia Unveils forward-Thinking Tourism Strategies at ASEAN Tourism Forum 2025
Table of Contents
- 1. Indonesia Unveils forward-Thinking Tourism Strategies at ASEAN Tourism Forum 2025
- 2. Indonesia’s vision for Sustainable Tourism: A Conversation with Adi Wijaya
- 3. Embracing Innovation and Sustainability
- 4. Balancing Growth with Environmental Duty
- 5. Celebrating Cultural Richness
- 6. Overcoming challenges with Strategic Solutions
- 7. A Radiant Future for Indonesian Tourism
- 8. Indonesia’s Vision for Sustainable Tourism by 2030: A Path to Global Leadership
- 9. What measures is Indonesia taking to ensure that tourism growth doesn’t negatively impact it’s habitat?
From January 15 to 17, 2025, Johor Bahru, malaysia, transformed into the epicenter of Southeast Asia’s travel industry as it hosted the ASEAN Tourism forum (ATF). Indonesia, a pivotal player in the region, took center stage to reveal a suite of innovative programs aimed at reinvigorating its tourism landscape. The event, celebrated for fostering regional partnerships, provided Indonesia’s Ministry of Tourism with a platform to showcase initiatives designed to attract global travelers and promote sustainable tourism practices.
Ni made Ayu Marthini, the Ministry’s Deputy for Marketing, highlighted the forum’s importance. “This is the perfect stage to introduce our latest strides in tourism development,” she remarked. “Our new initiatives focus on eco-friendly tourism, the digital evolution of the sector—referred to as Tourism 5.0—and the enhancement of niche tourism attractions.”
These efforts build on Indonesia’s existing achievements, such as its acclaimed tourism villages, which have become benchmarks for community-led travel experiences. The nation’s dedication to excellence and sustainability is evident in its approach to these projects. In 2024 alone, Indonesia welcomed over 4.3 million visitors from Southeast Asia, highlighting the region’s immense potential. “The ASEAN market remains a top priority for us,” Marthini emphasized. “There’s still significant room for growth.”
To harness this potential, Indonesia is deepening its partnerships with neighboring countries. The Ministry has teamed up with the Indonesian Consulate General in Johor bahru, the Johor State Government, and the Riau Islands Provincial government. This collaboration seeks to enhance connectivity between Johor and Indonesian destinations while boosting cross-regional tourism.
Johor’s close proximity to Indonesia’s Riau Islands makes it a strategic ally. “We’re focused on crafting tourism programs that benefit both Johor and the Riau Islands,” Marthini explained. Sigit Suryantoro Widiyanto,Indonesia’s Consul General in Johor Bahru,highlighted a key element of this partnership: the proposed Special Border Treatment (SBT). This initiative would streamline travel for Johor residents visiting the Riau Islands and vice versa. “Discussions are ongoing with local tourism agencies to finalize the technical details,” he said.
The ATF also proved to be a lucrative platform for Indonesia’s tourism sector. On the second day of the forum, the Marvelous Indonesia Pavilion recorded business-to-business transactions worth Rp41.1 billion (approximately $2.5 million). This figure is expected to grow as the event continues,underscoring the increasing interest in Indonesia’s travel offerings.
Indonesia’s participation in the ATF 2025 demonstrates its commitment to innovation and collaboration in the tourism industry. By blending traditional charm with modern strategies, the country is positioning itself as a leading destination for travelers seeking unique and sustainable experiences.
Indonesia’s vision for Sustainable Tourism: A Conversation with Adi Wijaya
Indonesia, a Southeast Asian gem renowned for its breathtaking landscapes and vibrant culture, is setting its sights on a sustainable future in tourism. At the ASEAN Tourism Forum (ATF) 2025 in Johor, Malaysia, the country unveiled its aspiring “Splendid Indonesia 2030” strategy. To delve deeper into this initiative, we spoke with Adi Wijaya, Director of Indonesia’s National Tourism Growth Program.
Embracing Innovation and Sustainability
when asked about Indonesia’s presence at ATF 2025,Wijaya shared his enthusiasm. “It’s an exciting time for Indonesian tourism,” he began. “We’re showcasing several groundbreaking programs aimed at enduring and inclusive tourism.” At the forefront is the “Wonderful Indonesia 2030” strategy, which focuses on eco-tourism, cultural preservation, and digital transformation. one standout initiative is a new digital platform connecting travelers with authentic local experiences, from traditional batik workshops in Yogyakarta to eco-trekking in Bali’s rainforests.
Balancing Growth with Environmental Duty
Sustainability is a key theme at ATF 2025, and Indonesia is leading by example.”sustainability is at the heart of our vision,” Wijaya emphasized. The country has partnered with the Global Sustainable Tourism Council (GSTC) to ensure its destinations meet international standards. As an example, komodo national Park has implemented visitor caps and eco-friendly infrastructure to protect its fragile ecosystem. Wijaya also highlighted efforts to empower local communities through tourism models that preserve cultural heritage while driving economic growth.
Celebrating Cultural Richness
Indonesia’s cultural diversity is one of its strongest assets. To leverage this, the country launched the “Nusantara Heritage trail,” a curated journey through UNESCO World Heritage sites like Borobudur and Prambanan temples, and also hidden gems like the Toraja highlands in Sulawesi. Technology plays a pivotal role in enhancing these experiences.”Augmented reality (AR) apps allow tourists to visualize ancient temples in their original splendor,” Wijaya explained.
Overcoming challenges with Strategic Solutions
Despite its progress, Indonesia faces hurdles in achieving its tourism goals. Infrastructure development, especially in remote areas, remains a significant challenge. Wijaya outlined the solution: “We’re addressing this through public-private partnerships to build better transport links and accommodation options.” Another hurdle is positioning Indonesia as a year-round destination. To tackle this, the country is focusing on niche markets, including adventure tourism, wellness retreats, and digital nomad visas.
A Radiant Future for Indonesian Tourism
Indonesia’s commitment to sustainable and innovative tourism is evident. By balancing growth with environmental responsibility, celebrating its cultural heritage, and addressing challenges head-on, the country is poised to become a global leader in travel. As Wijaya aptly summed it up: “This is just the beginning. We’re building a future where tourism thrives, communities prosper, and our natural and cultural treasures are preserved for generations to come.”
Indonesia’s Vision for Sustainable Tourism by 2030: A Path to Global Leadership
Indonesia is setting its sights on becoming a global leader in sustainable tourism.by 2030,the nation aims to double its tourism revenue while ensuring that 50% of its destinations are certified sustainable. This ambitious goal reflects Indonesia’s commitment to creating transformative travel experiences that benefit both visitors and local communities.
during the ASEAN Tourism Forum 2025 in Johor, Malaysia, Adi Wijaya, a key figure in Indonesia’s tourism strategy, shared insights into this vision. “Our vision is to position Indonesia as a global leader in sustainable and immersive tourism,” he stated. This approach not only prioritizes economic growth but also emphasizes environmental stewardship and community empowerment.
Indonesia’s strategy goes beyond traditional tourism metrics. The focus is on immersive and meaningful travel experiences that leave a positive impact. From the lush rainforests of Sumatra to the pristine beaches of Bali,the country is working to ensure that its natural beauty and cultural heritage are preserved for future generations.
Sustainability is at the heart of this vision. By certifying 50% of its destinations as sustainable, Indonesia is taking concrete steps to reduce its environmental footprint. This includes promoting eco-friendly accommodations, supporting local artisans, and implementing responsible tourism practices.
“We also want to make Indonesia synonymous with transformative travel experiences that leave a positive impact on both visitors and local communities,” Wijaya added. This dual focus on sustainability and community engagement sets Indonesia apart in the global tourism landscape.
The ASEAN Tourism Forum provided a platform for Indonesia to showcase its plans and collaborate with regional partners. This international engagement is crucial for sharing best practices and fostering a unified approach to sustainable tourism.
As Indonesia works towards its 2030 goals, the world is watching. The country’s commitment to sustainability and immersive experiences offers a model for other nations seeking to balance economic growth with environmental and social responsibility.
For those interested in following Indonesia’s journey, stay tuned for updates on global tourism trends and the latest developments in sustainable travel.
What measures is Indonesia taking to ensure that tourism growth doesn’t negatively impact it’s habitat?
Indonesia’s Vision for Sustainable Tourism: An Interview with Adi Wijaya
By Archys,Archyde News Editor
Johor bahru,Malaysia – At the ASEAN Tourism Forum (ATF) 2025,Indonesia took center stage to unveil its ambitious tourism strategies,focusing on sustainability,innovation,and cultural preservation. To gain deeper insights into thes initiatives, we sat down with Adi Wijaya, Director of Indonesia’s National Tourism Growth Program, who shared his vision for the future of Indonesian tourism.
Q: Adi, thank you for joining us. Can you start by telling us about Indonesia’s presence at ATF 2025 and the key initiatives you’re showcasing?
Adi Wijaya: It’s a pleasure to be here. ATF 2025 has been an amazing platform for indonesia to share our latest strides in tourism.We’re particularly excited about our Wonderful Indonesia 2030 strategy,which is built on three pillars: eco-tourism,cultural preservation,and digital change. One of our standout initiatives is a new digital platform that connects travelers with authentic local experiences. Imagine learning batik-making in Yogyakarta or trekking through Bali’s rainforests—these are the kinds of immersive experiences we’re highlighting.
Q: Sustainability is a major theme at ATF.How is Indonesia ensuring that tourism growth doesn’t come at the expense of the environment?
Adi Wijaya: Sustainability is at the heart of everything we do. We’ve partnered with the Global Sustainable Tourism council (GSTC) to ensure our destinations meet international standards. Take Komodo National Park, for example. We’ve implemented visitor caps and eco-friendly infrastructure to protect its fragile ecosystem. Beyond that, we’re empowering local communities through tourism models that preserve cultural heritage while driving economic growth. It’s about creating a balance where tourism benefits both people and the planet.
Q: Indonesia’s cultural diversity is a major draw for tourists. How are you leveraging this asset?
Adi Wijaya: Our cultural richness is indeed one of our strongest assets. We’ve just launched the Nusantara Heritage Trail, a curated journey through UNESCO World Heritage sites like Borobudur and Prambanan temples, and also lesser-known gems like the toraja Highlands in Sulawesi. Technology plays a big role in enhancing these experiences. For instance, augmented reality (AR) apps allow tourists to visualize ancient temples in their original splendor. It’s about making history come alive in a way that’s engaging and accessible.
Q: What challenges is Indonesia facing in achieving its tourism goals, and how are you addressing them?
Adi Wijaya: Infrastructure progress, especially in remote areas, remains a meaningful challenge. We’re tackling this through public-private partnerships to improve transport links and accommodation options. Another hurdle is positioning Indonesia as a year-round destination. To address this, we’re focusing on niche markets like adventure tourism, wellness retreats, and digital nomad visas. These strategies not only diversify our offerings but also help us attract different types of travelers throughout the year.
Q: Looking ahead, what’s your vision for the future of Indonesian tourism?
Adi Wijaya: We’re committed to making Indonesia a global leader in sustainable and innovative tourism. By balancing growth with environmental responsibility, celebrating our cultural heritage, and addressing challenges head-on, we’re paving the way for a brighter future. As I frequently enough say, this is just the beginning. We’re building a tourism ecosystem that’s inclusive, resilient, and forward-thinking—one that ensures Indonesia remains a top destination for generations to come.
Q: Thank you, Adi, for sharing your insights. We look forward to seeing Indonesia’s tourism vision come to life.
Adi Wijaya: Thank you. The journey ahead is an exciting one, and we’re thrilled to have the world join us as we explore the wonders of Indonesia.
Indonesia’s commitment to sustainable and innovative tourism is setting a new standard for the industry. With leaders like Adi Wijaya at the helm, the country is well on its way to becoming a global tourism powerhouse. Stay tuned to Archyde for more updates on Indonesia’s transformative journey.
