Young jobseekers are grappling with an unprecedented employment crisis, with many submitting applications for dozens of positions in a bid to secure work.
Recent economic policies, including a meaningful tax increase on businesses, have triggered the sharpest drop in job vacancies in over four years. This downturn has hit Generation Z—individuals aged 18 to 27—particularly hard, leaving many struggling to find stable employment.
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The current job market is fiercely competitive, with young professionals often applying for 50 or more roles together. This trend underscores the desperation many feel as thay navigate a shrinking pool of opportunities. Industries across the board are feeling the pinch, with fewer openings and more applicants vying for each position.
Shoshanna Davis, a career expert, emphasizes the importance of adaptability and resilience in these challenging times. ”Graduates and school leavers need to focus on building transferable skills and networking effectively,” she advises. “It’s not just about applying for jobs—it’s about standing out in a crowded field.”
The situation has sparked widespread concern among policymakers and economists, who warn that prolonged unemployment among young people could have long-term consequences for the economy. As businesses grapple with higher taxes and reduced hiring capacity, the burden falls disproportionately on the youngest members of the workforce.
For those entering the job market, the path forward is fraught with challenges. However, experts like Davis suggest that strategic planning and a proactive approach can make a difference. “Tailor your applications, leverage online platforms, and don’t be afraid to seek mentorship,” she recommends. “every small step counts.”
As the employment landscape continues to evolve, young jobseekers must remain persistent and resourceful.While the road ahead may be tough, opportunities still exist for those willing to adapt and persevere.
Navigating the Job market: Expert Advice for Young Job Seekers
The job market is becoming increasingly challenging for young job seekers,with entry-level positions for graduates and school leavers dropping by 6% since January of last year. According to recruitment firm manpower, companies focused on productivity are hesitant to hire inexperienced staff, leaving many young professionals struggling to secure their first roles.
Shoshanna Davis, a 28-year-old employment and early careers expert, has become a beacon of hope for many.Known as the “Fairy Job Mother,” she has gained a massive following on social media by offering practical advice to young people navigating the competitive job market. Her insights are particularly valuable as Gen Z faces unique challenges, including the lingering effects of the pandemic and the pressure to land their “dream job” right out of school.
The Reality of job Hunting for Gen Z
Shoshanna shared her personal experience with job hunting, revealing that she applied for over 30 positions before facing the same number of rejections. “I know lots of people who have applied for 50-plus jobs,” she said.”It’s common at the moment, and I’ve seen people get really down about it.They are young, and they are facing tough rejections, often for the first time in their lives.”
This struggle inspired her to start her own business, where she helps young people understand the world of work while educating employers on how to better engage with younger talent. Her mission is to bridge the gap between job seekers and industries in need of fresh perspectives.
Industries in Need of Young Talent
Shoshanna highlighted the disconnect between industries desperate for staff and their ability to attract young professionals.”There are some industries desperate for staff but often they don’t do a very good job of attracting young people — such as in construction and areas of tech,” she explained. “But in other industries like marketing, there is more demand than supply.”
She pointed out that many large companies actively recruit from schools, sometimes as early as primary age, creating a pipeline of candidates for specific roles.This approach,while effective for employers,can lead to intense competition among job seekers. “You have loads of people aiming for virtually the same job, often years in advance.Thus there just aren’t enough vacancies in that area,” she added.
The impact of the Pandemic on Gen Z
The pandemic has left a lasting impact on Gen Z, disrupting their education, limiting work experience opportunities, and leaving many feeling behind. “In the pandemic, their lives were on pause, their education was halted, they missed work experience opportunities, and they felt like they were behind and playing catch-up,” Shoshanna noted.
Compounding this challenge is the influence of social media, where curated “highlight reels” often glamorize careers, creating unrealistic expectations. “They tend to want their first job to be their dream job,” she said. “But there are millions finishing education at one time and there are not millions of jobs in any one sector.”
Practical Advice for Job Seekers
Shoshanna’s advice for young job seekers is both practical and encouraging. “I often urge people to work part-time, earn money, gain some experience in whatever field they can, and show their determination while trying to find a job in their desired industry,” she said.This approach not only builds valuable skills but also demonstrates resilience and adaptability to potential employers.
For those feeling overwhelmed by the job search,her message is clear: start small,stay persistent,and keep an open mind. The journey to a fulfilling career may not be linear, but every step counts.
LOU KING, a 20-year-old from Maidstone, Kent, has faced a relentless wave of rejections after applying for over 40 casual, part-time, and full-time minimum-wage jobs. Despite her efforts to secure roles as a cleaner, bar worker, or dishwasher, she’s been met with silence or outright rejection.
“I’ve tried everything—cleaning, bartending, café work—but no one seems willing to hire me,” Lou shares. “The only way I’ve been able to get by is by claiming Jobseeker’s Allowance. I feel like I’m being judged for being part of Gen Z and not having a degree or formal education.”
Lou adds, “It’s frustrating as I believe Gen Z is being unfairly labeled as unemployable.No one is willing to give us a chance.”
Freya Webber, a 22-year-old graduate with a degree in broadcast journalism from Leeds Trinity University, echoes Lou’s struggles. Despite her qualifications and work experience, Freya has been unable to land even an interview for entry-level positions.
“I started applying for jobs last year, hoping to get ahead of other graduates, but I haven’t had any luck,” Freya says. “I’ve been told I’m either over-qualified or lack the necessary experience. It’s disheartening because I’m willing to put in the hours and work hard, but I can’t even get my foot in the door for my dream job.”
Freya believes that some employers are hesitant to hire Gen Z workers, viewing them as demanding or difficult. “It feels like we’re being written off before we even get a chance to prove ourselves,” she adds.
COMMON MISTAKES TO AVOID IN YOUR JOB SEARCH
OVER-RELIANCE ON AI TOOLS: While tools like ChatGPT can be helpful, using them to generate identical cover letters can backfire. Employers can spot generic applications from a mile away. Instead, use AI as a starting point and tailor your content to reflect your unique skills and experiences.
IGNORING THE JOB DESCRIPTION: The job description is your roadmap to crafting a standout request. It outlines exactly what the employer is looking for, so make sure your resume and cover letter align with these requirements.Highlighting irrelevant skills or experiences will only hurt your chances.
NEGLECTING NETWORKING: In today’s competitive job market, networking is more crucial than ever. Reaching out to small businesses or local companies, even if they don’t have advertised openings, can lead to unexpected opportunities. As one expert puts it, “Networking should be 50% of your job search strategy.”
OVERLOOKING APPRENTICESHIPS: While degree apprenticeships often get the spotlight, lower-level apprenticeships can be a less competitive and equally valuable way to break into an industry. Small businesses, in particular, may have funding available for apprenticeships, making it a win-win for both parties.
EXPERT TIPS FOR JOB SEEKERS
Shoshanna,a career advisor,emphasizes the importance of thinking outside the box. “Many graduates aim for big companies, but smaller businesses can offer amazing opportunities,” she says. “Use tools like Google Maps to find local companies in your desired field. Even if they don’t have a job posting, reach out—you never know what might come of it.”
She also highlights the value of apprenticeships, especially for those just starting out. “Lower-level apprenticeships are often overlooked, but they’re a fantastic way to gain experience and get your foot in the door,” Shoshanna adds.
Mastering the Job Application Process: Avoiding Common Pitfalls
Landing your dream job isn’t just about having the right skills—it’s about navigating the application process with finesse. Many candidates stumble by making avoidable mistakes, from failing to research the company to overlooking critical details in the job description. Here’s how to stand out and ensure you’re not just another name in the pile.
The Research Gap: Why Knowing Your Employer Matters
One of the biggest mistakes job seekers make is not doing their homework. Employers can instantly tell when a candidate hasn’t taken the time to understand their company. “Lots of applicants will talk about their skills,” but what sets you apart is demonstrating why you’re drawn to the organization. Highlighting how your values align with theirs or referencing recent company achievements can make a lasting impression.
The Art of Tailoring Your Application
It’s easy to fall into the trap of making your application all about you. While showcasing your skills is essential, employers also want to know what makes them attractive to you. A well-crafted application balances self-promotion with genuine interest in the company’s mission and culture.
Reading Between the Lines: Spotting red Flags
Not every job posting is a golden opportunity.Some roles come with warning signs that can save you from a bad fit. As an example, excessively long job descriptions might indicate that the company is unclear about the role’s responsibilities. Similarly, shifting deadlines could signal internal disorganization or indecision.
Don’t underestimate the power of online reviews.Platforms like TikTok and Facebook groups often host candid discussions about workplace experiences. If a company has a pattern of negative feedback, it’s worth considering whether the role is right for you.
Flexibility: A two-way Street
How a company handles the application process can reveal a lot about its culture. Inflexibility—whether it’s refusing to adjust interview dates or being rigid about salary negotiations—might hint at how they’ll treat employees. A company that values its candidates is more likely to value its team members.
Finding the Right Fit: Aligning Values and Goals
Before hitting “apply,” take a moment to reflect on what you’re looking for in a role. What are your non-negotiables? What kind of work surroundings brings out your best? By defining your priorities, you can target companies that align with your values and aspirations.
Don’t rely solely on a company’s polished website to gauge its culture. Reach out to current or former employees for firsthand insights. As one expert advises, “Ask key questions about the firm’s culture, values, and measures of success.” For example, Admiral’s “Where You Can” initiative highlights its commitment to employee benefits, offering a glimpse into its priorities.
Setting clear Expectations
Ambiguity can be a career killer.If workplace goals aren’t clearly defined, it’s challenging to measure your progress. During the interview process,be proactive in understanding what’s expected of you. This clarity will not only help you succeed but also ensure you’re on the same page as your employer.
Advocating for Your Ambitions
If you’re aiming for a promotion within your first year, don’t wait for it to fall into your lap. Be vocal about your career goals and take initiative. Employers appreciate candidates who are driven and transparent about their aspirations.
By avoiding common pitfalls and approaching the job search strategically, you can position yourself as a standout candidate. Remember, it’s not just about landing a job—it’s about finding the right fit for your skills, values, and ambitions.
