Daihatsu Maintains Second Place in indonesia’s Automotive Market
Table of Contents
- 1. Daihatsu Maintains Second Place in indonesia’s Automotive Market
- 2. Key Models Driving Success
- 3. Navigating Challenges in 2024
- 4. How Daihatsu Plans to Leverage Technology
- 5. Dian Pratiwi on Daihatsu’s Success and the Role of Management in Automotive Excellence
- 6. A Testament to Teamwork and Commitment
- 7. the Backbone of Success: Efficient Administration
- 8. Navigating Challenges Across Multiple Branches
- 9. Catering to Indonesia’s Small Business Owners
- 10. Looking Ahead: Innovation and Reliability
- 11. Driving Innovation and Leadership: Insights from Dian Pratiwi on Daihatsu’s Future in Indonesia
- 12. Building a Foundation for Leadership
- 13. Daihatsu’s Vision for Indonesia
- 14. Fostering Collaboration and Growth
- 15. Looking Ahead
- 16. How does Daihatsu’s commitment to innovation and sustainability contribute to its goal of providing a sustainable future for Indonesia?
- 17. A Commitment to Quality and Customer Satisfaction
- 18. The Role of Efficient Administration
- 19. Navigating Economic Challenges
- 20. Embracing Innovation and Sustainability
- 21. Leadership and Inspiration
- 22. A Promising Future
By Archys
Jakarta, Indonesia – Daihatsu has once again proven its dominance in Indonesia’s automotive sector, holding steady as the second most popular car brand in the country, just behind Toyota. In 2024, the Japanese automaker captured an extraordinary 19% market share, solidifying its reputation as a trusted choice for Indonesian drivers.
During the Daihatsu New Year Media gathering held in Jakarta on January 16, 2025, Sri Agung Handayani, Director of Marketing, Planning, and Communication at astra Daihatsu Motor (ADM), shared the company’s achievements. “In 2024, we maintained our second position for the 16th consecutive year. our sales reached 168,263 units, contributing to a total of 890,000 units sold across the industry. this gives us a market share of approximately 19%,” she stated.
Key Models Driving Success
daihatsu’s success in 2024 was driven by several popular models that resonated with Indonesian consumers.”The Sigra has been the market leader for four consecutive years, holding a 58% market share. The Grand Max has also led its segment for two years in a row, with a 56% market share. Additionally, the Grand Max Minibus dominates with a staggering 91% market share,” Handayani explained.
Despite its strong performance, Daihatsu faced challenges in 2024, particularly in the latter half of the year. Retail sales slightly declined compared to 2023,when the company sold 194,108 units. Handayani highlighted the key issues: “The biggest challenge in the second half of the year was purchasing power. Our market is unique, as it primarily consists of first-time car buyers, many of whom work in the informal sector.”
She also addressed the impact of financing difficulties on potential customers. “When consumers are ready to buy, they face challenges with leasing companies, particularly credit issues.This has been a significant hurdle for many of our customers,” she added.
How Daihatsu Plans to Leverage Technology
As the automotive industry evolves,Daihatsu is actively exploring ways to integrate advanced technologies to meet the changing needs of Indonesian consumers. One of the key areas of focus is the advancement of electric vehicles (EVs). With Indonesia’s growing emphasis on sustainability and reducing carbon emissions, Daihatsu is committed to introducing eco-friendly options that align with these goals.
Handayani emphasized the company’s strategy: “we are investing in innovative technologies, particularly in the EV sector, to provide Indonesian consumers with vehicles that are not only efficient but also environmentally friendly. our goal is to make electric mobility accessible and affordable for all.”
Daihatsu’s approach also includes enhancing the user experience through smart features and connectivity. “We are integrating advanced digital technologies into our vehicles to ensure they meet the expectations of tech-savvy consumers. This includes improved infotainment systems, safety features, and enhanced driving performance,” she added.
By leveraging technology and focusing on sustainability, Daihatsu aims to strengthen its position in the Indonesian market while addressing the evolving needs of its customers. The company’s commitment to innovation and adaptability ensures it remains a key player in the region’s automotive industry.
Dian Pratiwi on Daihatsu’s Success and the Role of Management in Automotive Excellence
January 17, 2025
In a recent interview, Dian Pratiwi, MT Administration Supervisor at PT Astra International Tbk – Daihatsu Sales Operation, shared insights into how Daihatsu has maintained its stronghold as Indonesia’s second-largest automotive brand. Her role, though often behind the scenes, has been instrumental in ensuring the company’s continued success.
A Testament to Teamwork and Commitment
When asked about Daihatsu’s achievement of securing the second spot in Indonesia’s competitive automotive market,Pratiwi highlighted the collective effort of the team. “Maintaining second place in Indonesia’s automotive market is a testament to Daihatsu’s commitment to quality,innovation,and customer satisfaction,” she said. “For our team, it’s a validation of the hard work and dedication we put into every aspect of our operations, from sales to administration. It’s a proud moment for us, and it motivates us to keep striving for excellence.”
the Backbone of Success: Efficient Administration
As the MT Administration Supervisor, Pratiwi’s responsibilities are vast and crucial. “My primary obligation is to ensure that all administrative processes across Astra Daihatsu branches run smoothly and adhere to company guidelines,” she explained. This includes overseeing documentation, financial records, and operational workflows. “Efficient administration is the backbone of any successful organization—it ensures that our sales and service teams can focus on their core tasks without disruptions. By maintaining streamlined processes, we contribute directly to Daihatsu’s overall performance and customer satisfaction.”
Managing administrative consistency across Daihatsu’s numerous branches in Indonesia is no small feat. Pratiwi acknowledged this as one of her biggest challenges. “Each region has its unique dynamics, and ensuring that all branches align with Daihatsu’s standards requires constant communication, training, and monitoring,” she said. Her approach involves fostering open lines of communication and providing ongoing support to regional teams, ensuring that the company’s high standards are uniformly upheld.
Catering to Indonesia’s Small Business Owners
Daihatsu’s customer base is predominantly made up of small business owners, including micro, small, and medium enterprises (MSMEs). This demographic has faced its share of economic challenges, which in turn has impacted the automotive market.“Our market comes mostly from owners of small businesses such as MSMEs,” Pratiwi noted, emphasizing the importance of understanding and addressing the unique needs of this segment.
Looking Ahead: Innovation and Reliability
Despite the hurdles, Daihatsu remains a trusted name in Indonesia’s automotive industry. The brand’s legacy of innovation and reliability continues to resonate with customers, even in challenging times. As Pratiwi and her team navigate the evolving landscape, their focus remains on delivering vehicles that meet the diverse needs of Indonesian consumers, ensuring Daihatsu’s enduring success.
Driving Innovation and Leadership: Insights from Dian Pratiwi on Daihatsu’s Future in Indonesia
In the fast-paced world of the automotive industry, leadership and innovation are the cornerstones of success. Dian pratiwi, a seasoned professional with a Bachelor’s degree in Accounting and a passion for leadership, shares her journey and vision for Daihatsu in Indonesia. Her insights offer valuable lessons for aspiring leaders and highlight the company’s commitment to sustainability and customer-centric growth.
Building a Foundation for Leadership
For young professionals aiming to carve out leadership roles in the automotive sector, Pratiwi emphasizes the importance of curiosity and adaptability. “The automotive industry is dynamic, so it’s essential to continuously learn and adapt,” she says. She advises developing strong foundational skills in areas like administration, finance, or management while seeking opportunities that push boundaries and foster growth.
Leadership, according to Pratiwi, goes beyond task management. “It’s about inspiring and empowering your team,” she explains. She also stresses the significance of keeping customers at the heart of every decision. “they are the driving force behind our success,” she adds, underscoring the importance of a customer-first approach.
Daihatsu’s Vision for Indonesia
Daihatsu’s strategy in Indonesia is rooted in innovation and sustainability. The company is actively exploring new technologies, including electric vehicles, to meet the evolving needs of its customers and contribute to a greener future. “We’re enhancing our customer service and expanding our reach to ensure more Indonesians can experience the reliability and affordability that Daihatsu offers,” Pratiwi shares.
This forward-thinking approach aligns with global trends toward eco-friendly transportation solutions. By investing in cutting-edge technologies and improving accessibility, Daihatsu aims to strengthen its position as a trusted automotive brand in Indonesia.
Fostering Collaboration and Growth
Pratiwi highlights the role of collaboration and feedback in driving organizational success. “Fostering a culture of collaboration has been crucial in addressing issues promptly,” she notes. By implementing robust training programs and leveraging digital tools, daihatsu ensures that its processes are standardized and efficient, enabling teams to work seamlessly toward shared goals.
Looking Ahead
As Daihatsu continues to innovate and expand, Pratiwi remains optimistic about the company’s future. “We’re committed to meeting the needs of our customers and contributing to a lasting future,” she says. Her leadership and vision serve as a testament to the power of adaptability, customer focus, and teamwork in achieving long-term success.
dian Pratiwi’s journey and insights offer a roadmap for aspiring leaders and a glimpse into Daihatsu’s ambitious plans for Indonesia. With a focus on innovation, sustainability, and customer satisfaction, the company is poised to drive meaningful change in the automotive industry.
How does Daihatsu’s commitment to innovation and sustainability contribute to its goal of providing a sustainable future for Indonesia?
Driving Innovation and Leadership: Insights from Dian Pratiwi on Daihatsu’s Future in Indonesia
By Archys
Jakarta, Indonesia – In an exclusive interview with Archyde, Dian Pratiwi, MT Administration Supervisor at PT Astra International Tbk – Daihatsu Sales Operation, shared her insights into Daihatsu’s continued success in Indonesia, its challenges, and its vision for the future.As Daihatsu maintains its position as the second-largest automotive brand in Indonesia,Pratiwi’s role in ensuring operational excellence has been pivotal.
A Commitment to Quality and Customer Satisfaction
When asked about Daihatsu’s consistent performance in the Indonesian market, Pratiwi emphasized the brand’s unwavering commitment to quality and innovation. “Securing the second spot for 16 consecutive years is not just a statistic; it’s a reflection of our dedication to meeting the needs of Indonesian consumers,” she said.
Pratiwi highlighted the importance of teamwork in achieving this milestone. “Our success is a collective effort. From the engineers designing our vehicles to the sales teams interacting with customers, every department plays a crucial role. I’m proud to be part of a company that values collaboration and excellence.”
The Role of Efficient Administration
As the MT Administration Supervisor,Pratiwi’s responsibilities encompass overseeing administrative processes across astra Daihatsu branches. “Efficient administration is the backbone of our operations,” she explained. “My team ensures that all documentation, financial records, and workflows adhere to company standards. This allows our sales and service teams to focus on delivering exceptional experiences to our customers.”
Managing consistency across Daihatsu’s numerous branches in Indonesia is one of Pratiwi’s biggest challenges. “Each region has its unique dynamics, and maintaining alignment with our corporate standards requires continuous communication, training, and support. It’s a demanding role, but it’s also incredibly rewarding to see the impact of our efforts on the company’s overall performance.”
Pratiwi acknowledged the economic challenges faced by Daihatsu’s customer base, which primarily consists of small business owners, including micro, small, and medium enterprises (MSMEs). “Our customers often operate in the informal sector, and their purchasing power is directly tied to economic conditions. This makes our market particularly sensitive to external factors,” she noted.
To address these challenges, Daihatsu has focused on providing value-driven solutions. “We’ve worked closely with leasing companies to offer flexible financing options, ensuring that our vehicles remain accessible to our core customers,” Pratiwi explained.
Embracing Innovation and Sustainability
Looking ahead, Pratiwi emphasized Daihatsu’s commitment to innovation and sustainability. “The automotive industry is evolving rapidly, and we’re at the forefront of this change,” she said. “Our focus on electric vehicles (EVs) aligns with Indonesia’s goals for reducing carbon emissions and promoting sustainable mobility.”
Pratiwi shared Daihatsu’s strategy for integrating advanced technologies into its vehicles. “we’re investing in smart features, improved infotainment systems, and enhanced safety technologies to meet the expectations of tech-savvy consumers. Our goal is to not only provide efficient and reliable vehicles but also to contribute to a greener future.”
Leadership and Inspiration
As a seasoned professional with a background in accounting and a passion for leadership, Pratiwi’s journey offers valuable lessons for aspiring leaders. “Leadership is about empowering your team and fostering a culture of continuous betterment,” she said. “At Daihatsu, we encourage innovation at every level, and this mindset has been instrumental in our success.”
Pratiwi also highlighted the importance of adaptability in a rapidly changing industry. “The ability to embrace change and stay ahead of trends is crucial. As leaders, we must be proactive in identifying opportunities and addressing challenges to ensure long-term success.”
A Promising Future
With its focus on innovation, sustainability, and customer-centric growth, Daihatsu is well-positioned to maintain its stronghold in Indonesia’s automotive market. Under the leadership of professionals like Dian Pratiwi,the company continues to set benchmarks for excellence and inspire the next generation of automotive leaders.
As Pratiwi concluded,“At Daihatsu,we’re not just building cars; we’re building trust,reliability,and a sustainable future for Indonesia.”
For more updates on Indonesia’s automotive industry and exclusive interviews, stay tuned to Archyde.
