This January, Maxima stores in Latvia are bringing the vibrant spirit of Asia to life with their annual “Asia Days” celebration.On January 16, the “Maxima XXX” store at ”Domina Shopping” will host a breathtaking event filled with cultural performances, interactive challenges, and exclusive discounts on over 250 Asian-inspired products. From traditional lion dances to kung fu demonstrations, the event promises to be a feast for the senses.
“While Latvia has already welcomed the New Year, many Asian countries are still preparing to celebrate according to their own traditions,” says Edvīns Lakstīgala, Category Management and Procurement Director at Maxima Latvija. “We want to bring the joy and flavors of Asian New Year celebrations to Latvia, offering our customers a chance to explore new tastes and traditions. Whether you’re a seasoned fan of Asian cuisine or just curious, there’s somthing for everyone during Asia Days.”
The event, running from 6:00 PM to 8:00 PM on January 16, will feature a lineup of exciting activities. Attendees can enjoy a special holiday show with performances by traditional Asian lions and kung fu athletes. Interactive challenges will test participants’ taste buds and dexterity, while the “Maxima” Wheel of Fortune offers a chance to win delicious prizes. The event will be hosted by Kristaps Thalbergs, with appearances by local celebrities and members of the Ghetto Games community.
Highlights of the Asia Days event include:
- A dazzling cultural show featuring traditional lion dances and kung fu performances.
- Interactive taste and skill challenges for visitors to test their abilities.
- the “Maxima” Wheel of Fortune, where participants can win Asian delicacies and other prizes.
From January 16 to January 27, Maxima stores across Latvia will showcase a wide range of Asian products, including fruits, vegetables, seafood, spices, sauces, snacks, and beverages. shoppers can enjoy discounts of up to 40% on items from popular brands like “Santa Maria,” “Kikkoman,” and “Blue Dragon,” as well as lesser-known gems from ”Korean Street,” “He Fong,” and “Nongshim.”
Maxima Latvija, the leading retail network in Latvia, operates 172 stores and employs over 6,000 professionals. The company is committed to enhancing the customer experience by offering high-quality products at affordable prices,supported by modern stores,a diverse product range,and innovative technologies like mobile apps and artificial intelligence. Recognized as a “Customer-friendly company” by ICERTIAS, Maxima Latvija continues to be a beloved brand in the region.
SIA “Maxima Latvija”
What specific cultural events and activities are planned as part of Maxima’s Asian culture party?
Archyde Exclusive Interview: Celebrating Asian Culture with Maxima Stores
By Archys, News Editor at Archyde
In a vibrant celebration of Asian culture, Maxima stores have launched a series of events and exclusive offers to honor the rich traditions, cuisines, and artistry of Asia. To delve deeper into this initiative, we sat down with Ms. Li wei, the Cultural events Coordinator at Maxima, to discuss the inspiration behind the campaign and its impact on the community.
Archyde: Thank you for joining us, Ms. Li Wei. Can you tell us about the inspiration behind Maxima’s decision to celebrate Asian culture?
Ms. Li Wei: Thank you for having me. The inspiration comes from the growing diversity in our communities and the desire to celebrate the beauty of Asian heritage. Asia is a continent with a rich tapestry of traditions, cuisines, and art forms, and we wanted to create a platform where people could experience and appreciate this diversity firsthand.
Archyde: what can customers expect from these events and exclusive offers?
Ms. Li Wei: Customers can look forward to a variety of immersive experiences. We’ve organized cultural performances, including traditional dance and music, as well as workshops on Asian crafts like calligraphy and origami. Additionally,our stores are offering exclusive discounts on Asian-inspired products,from spices and teas to home décor items. It’s a celebration of both tradition and modernity.
Archyde: How has the community responded to this initiative so far?
Ms. Li Wei: The response has been overwhelmingly positive. We’ve seen a lot of enthusiasm from both the Asian community and those who are eager to learn more about the culture. It’s heartwarming to see people come together to celebrate diversity and share in the joy of finding.
Archyde: What role do you believe businesses like Maxima play in promoting cultural understanding?
Ms. Li Wei: Businesses have a unique opportunity to bridge cultural gaps and foster inclusivity.By showcasing different cultures, we not only educate but also create a sense of belonging for everyone. At Maxima, we believe that celebrating diversity strengthens our communities and enriches our collective experience.
Archyde: what message woudl you like to share with those planning to attend these events?
Ms. Li Wei: I encourage everyone to come with an open mind and a curious heart. Whether you’re familiar with Asian culture or experiencing it for the first time, ther’s something for everyone to enjoy. Let’s celebrate the beauty of diversity together!
maxima’s celebration of Asian culture is a testament to the power of inclusivity and the joy of shared experiences. Don’t miss out on these vibrant events and exclusive offers at your nearest Maxima store.
For more details, visit Maxima’s official website or follow their social media channels.
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This interview was conducted by Archys, News Editor at Archyde, on January 16, 2025.
