The Resurgence of Andersen Consulting: A legendary Brand Returns
Table of Contents
- 1. The Resurgence of Andersen Consulting: A legendary Brand Returns
- 2. The Backstory: From Ashes to Ambition
- 3. A New Chapter for Andersen consulting
- 4. Why Andersen Consulting Still Matters
- 5. Looking Ahead
- 6. What is the significance of the revival of Andersen Consulting for George Shaheen personally?
Onc a titan of the professional services industry, Andersen Consulting is poised for a remarkable comeback. The iconic brand, which dominated the consulting landscape in the 1990s, is being revived under the leadership of George Shaheen, its former CEO from 1989 too 1999. This revival marks a meaningful moment in the consulting world, as the name Andersen Consulting has been dormant as its rebranding to Accenture in 2000.
The Backstory: From Ashes to Ambition
The revival is spearheaded by Andersen Global, a tax and legal services firm founded by alumni of Arthur Andersen, the consulting firm’s former parent company. arthur Andersen, once a global auditing giant, collapsed in 2002 following the Enron scandal. Andersen Global, established 23 years ago by Mark Vorsatz, a former Arthur Andersen tax partner, acquired the rights to the Andersen brand in 2014 and has since grown into a $2.5 billion alliance of independent firms.
While Andersen Global has primarily focused on tax and legal services, it has recently expanded into consulting, adding 20 member firms worldwide in the past six months. Many of these firms have historical ties to Andersen Consulting or Arthur Andersen, including Verraki, an African IT solutions company led by a former Accenture executive, and Daniels Consulting, founded by a former Arthur Andersen manager.
A New Chapter for Andersen consulting
george Shaheen,who played a pivotal role in shaping Andersen Consulting’s legacy,is now leading the charge to rebuild the brand. Under his guidance, the new Andersen Consulting will offer a extensive suite of services, including strategy advice, IT conversion, cybersecurity, and sustainability. However, Shaheen emphasizes that the firm will not compete with Accenture’s outsourcing services. “Accenture is a grate firm, but we don’t plan to replicate it,” he said.
One key difference between the new Andersen Consulting and its predecessor is its independence from an audit business. This separation eliminates potential conflicts of interest, allowing the firm to operate more aggressively. “Andersen today does not have that independence issue, and we can be as aggressive as we need to be,” Shaheen noted.
Why Andersen Consulting Still Matters
Andersen Consulting’s brand remains deeply resonant,particularly among seasoned professionals. Mark Vorsatz aptly described its legacy: “Andersen Consulting was the Coca-Cola of professional services.If you are over 40 in business, you know Andersen Consulting.” The firm’s reputation for excellence and innovation continues to inspire confidence, even decades after its initial rise to prominence.
Andersen Global is also exploring a potential flotation of its U.S. business, with Morgan Stanley advising on the process. This move could provide the capital needed to further integrate its consulting operations and acquire additional member firms, solidifying its position in the competitive consulting market.
Looking Ahead
The revival of Andersen Consulting is more than just a nostalgic nod to the past; it’s a strategic move to reclaim a position of influence in the professional services industry. With a clear vision, a seasoned leader at the helm, and a network of experienced firms, the new Andersen Consulting is poised to make waves once again.
As the consulting world watches this historic brand’s return, one thing is certain: Andersen Consulting’s legacy of innovation and excellence is far from over. The stage is set for a new era of growth and impact, and the business community is eager to see what comes next.
What is the significance of the revival of Andersen Consulting for George Shaheen personally?
Interview: The Resurgence of andersen Consulting with george Shaheen
By Archyde News
Archyde: Mr. Shaheen, thank you for joining us today. The news of Andersen Consulting’s revival has sent ripples through the professional services industry. As the former CEO who led the firm during its heyday, what does this revival meen to you personally?
George Shaheen: thank you for having me. This revival is deeply personal. Andersen Consulting was more than just a company—it was a legacy built on innovation, trust, and excellence. To see the brand return, especially under the stewardship of Andersen Global, feels like a full-circle moment. It’s not just about reviving a name; it’s about reigniting the values and vision that made Andersen Consulting a global leader.
Archyde: The consulting landscape has changed dramatically since the 1990s. How do you envision Andersen Consulting fitting into today’s market?
George Shaheen: The core principles of consulting—delivering value, solving complex problems, and driving conversion—remain timeless. What’s changed is the pace of technology and the global challenges businesses face today. Andersen Consulting’s revival comes at a pivotal time. We’re seeing unprecedented demand for expertise in digital transformation, sustainability, and regulatory compliance.The brand’s return isn’t just nostalgic; it’s a strategic move to address these modern needs with the same rigor and innovation that defined us in the past.
Archyde: Andersen Global, led by Mark Vorsatz, is spearheading this revival. How does this collaboration between andersen Global and the revived Andersen Consulting work?
george Shaheen: Andersen Global has done an unbelievable job of preserving the ethos of the original arthur Andersen network while building a robust tax and legal services practice. Their success is a testament to the enduring strength of the Andersen name. The revival of Andersen Consulting is a natural extension of that legacy. We’re leveraging their global reach and expertise while reintroducing the consulting arm as a standalone entity. It’s a symbiotic relationship—Andersen Global provides the foundation, and Andersen Consulting brings the consulting expertise to tackle today’s business challenges.
Archyde: The collapse of Arthur Andersen in 2002 was a defining moment in the industry. How do you address the skepticism surrounding the Andersen name, given its association with the Enron scandal?
George Shaheen: That’s a fair question. the Enron scandal was a dark chapter, but it’s crucial to separate the actions of a few from the broader legacy of the Andersen name. Andersen Consulting, even before its rebranding to Accenture, had always operated independently with a focus on integrity and client success. This revival is an possibility to reclaim the name and redefine it for a new era. We’re committed to openness, accountability, and delivering value in a way that honors the best of what Andersen stood for.
Archyde: What lessons from the 1990s will guide the new Andersen Consulting, and what new strategies will set it apart in 2025?
George shaheen: The 1990s taught us the importance of adaptability and client-centricity.We were pioneers in leveraging technology to drive business transformation, and that spirit of innovation will remain at our core. However, the world has changed, and so have the tools and challenges. Today, we’re focusing on AI-driven solutions, sustainability consulting, and helping businesses navigate an increasingly complex regulatory habitat. What sets us apart is our ability to blend the timeless principles of consulting with cutting-edge technology and a deep understanding of today’s global landscape.
Archyde: what message would you like to send to the industry and potential clients as Andersen Consulting makes its return?
George Shaheen: The message is simple: Andersen Consulting is back, and we’re here to make a difference. We’re not just reviving a brand; we’re reigniting a commitment to excellence, innovation, and trust. To our clients,both old and new,we’re ready to partner with you to tackle your toughest challenges and drive meaningful transformation. The best is yet to come.
Archyde: Thank you, Mr. Shaheen,for sharing your insights. We look forward to seeing the impact of Andersen Consulting’s revival in the years to come.
George Shaheen: Thank you. It’s an exciting time, and I’m thrilled to be part of this journey.
end of Interview
This interview highlights the strategic vision and emotional significance behind the revival of Andersen Consulting, offering readers a glimpse into the future of this iconic brand.
