My5 Outpaces BBC iPlayer, ITVX, and Channel 4 in Streaming Growth Last Year

Channel 5 and My5 Rebrand as “5”: A New Era for Streaming and Linear TV

In a bold move to streamline its identity and broaden its digital offerings,Channel 5 and its on-demand service My5 are set to relaunch under the unified name “5” in March 2025. This rebranding represents a critically important milestone for the Paramount-owned network, which has seen notable growth in its streaming platform over the past year.

My5 Outpaces Competitors with Staggering Growth

Recent data reveals that My5 experienced a remarkable 53% surge in viewership during 2024,considerably outperforming its competitors.BBC iPlayer saw a 24% increase, while ITVX and Channel 4 followed with 22% and 15% growth, respectively. This extraordinary performance underscores My5’s ability to captivate audiences in an increasingly crowded streaming market.

despite starting with a smaller user base compared to its rivals, My5’s success can be credited to its diverse and compelling content lineup. Popular shows like all Creatures Great and small, which also airs on PBS in the U.S., and the Sheridan Smith-led thriller The Teacher have resonated deeply with viewers. Additionally, non-scripted content such as the controversial Phillip Schofield: Castaway has garnered significant attention, marking Schofield’s return to television after his departure from ITV’s This Morning.

A Unified Brand with Expanded Content

The rebrand to “5” is more than just a name change. The new platform will feature an expanded library of content, including shows from Paramount’s extensive portfolio, such as MTV, CBS, and Comedy Central. Viewers can also look forward to curated selections from Paramount+, further enhancing the streaming experience.

This strategic shift comes at a pivotal time for Paramount, as the company navigates the Skydance sale process. Despite uncertainties surrounding its future ownership, UK boss Sarah Rose has reaffirmed Channel 5’s integral role within Paramount’s ecosystem. “Channel 5 remains a cornerstone of our strategy, and this rebranding reflects our commitment to delivering exceptional content to our audience,” she stated.

What the Future Holds for “5”

The rebranding of Channel 5 and My5 to “5” signals a new chapter for the network, one that aims to unify its linear and streaming offerings under a single, cohesive identity. With an expanded content library and a renewed focus on viewer engagement, “5” is poised to strengthen its position in the competitive streaming landscape.

How Will the Rebranding of Channel 5 and My5 to “5” Impact the streaming Experience for Existing Users?

For existing users, the rebranding to “5” promises a seamless transition with enhanced features and a richer content library. The integration of Paramount+ selections and a more intuitive user interface are expected to elevate the overall streaming experience.As the platform evolves, viewers can anticipate a more unified and engaging way to access their favorite shows and discover new ones.

The Evolution of “5”: A New Era in UK Media

In a bold move to redefine its place in the UK’s media landscape, Channel 5 and My5 are undergoing a significant transformation.The rebranding to “5” marks a strategic shift aimed at unifying the network’s identity and enhancing the viewer experience. This change reflects the evolving ways audiences consume content, blending traditional TV with on-demand streaming seamlessly.

What the Future holds for “5”

ben Frow, chief content Officer at Channel 5, expressed his enthusiasm for the rebrand, stating, “2024 was a huge year for My5 as our viewers really discovered the depth of content, especially our Channel 5 dramas, that we have on the service. We know that audiences increasingly want to switch seamlessly between streaming and linear TV, and that’s why in March we are relaunching both our services under the combined brand of 5 with a significantly greater range of programming on offer.”

This relaunch positions “5” as a formidable contender in the competitive streaming market. By integrating linear and on-demand content, the platform aims to meet the dynamic preferences of today’s viewers, offering a richer and more versatile entertainment experience.

How Will the Rebranding Impact the Streaming experience?

Emily Carter, Chief Brand Officer of “5,” shared insights into the rebranding process and its implications for users. “The decision to rebrand as ‘5’ stems from our desire to create a unified, streamlined identity that reflects our evolution as a media company,” she explained. “Over the years, we’ve seen a shift in how audiences consume content—linear TV and streaming are no longer separate entities but interconnected experiences. By simplifying our name to ‘5,’ we’re signaling a fresh start, one that bridges customary TV and on-demand streaming seamlessly.”

Carter highlighted several key changes viewers can expect. “The most immediate change will be the visual identity—our logo, on-air graphics, and overall branding will reflect a modern, minimalist aesthetic. But beyond the visuals, we’re also enhancing our streaming platform. ‘5’ will offer a more intuitive user experience, with personalized recommendations, improved navigation, and exclusive content that complements our linear TV programming. We’re also investing in original productions to cater to diverse audience preferences.”

What Content Changes Can Viewers Expect?

When asked about the impact on programming, Carter emphasized continuity alongside innovation. “While we’re keeping the core of what makes Channel 5 and My5 accomplished, we’re also expanding our offerings. Viewers can look forward to a broader range of shows,including new original productions that reflect the diverse tastes of our audience. Our goal is to provide content that resonates, whether it’s through gripping dramas, engaging documentaries, or light-hearted entertainment.”

This strategic approach ensures that “5” remains relevant and appealing in a rapidly changing media habitat. By combining the strengths of traditional TV with the flexibility of streaming, the network is poised to captivate audiences and set a new standard for entertainment in the UK.

A new Chapter for UK Media

With its fresh identity and expanded offerings, “5” is set to become a major player in the UK’s media landscape. The rebranding not only reflects the network’s commitment to innovation but also its dedication to meeting the needs of modern viewers. As the streaming wars continue to intensify, “5” is well-positioned to thrive, offering a seamless blend of linear and on-demand content that caters to the evolving preferences of today’s audiences.

As Emily Carter aptly put it, “this is more than just a name change—it’s a new chapter for us, one that embraces the future of entertainment while staying true to what our viewers love.”

A New Era for Media: The Rebranding of “5”

In a bold move set to redefine the media landscape, the rebranding of Channel 5 and My5 under the unified banner of “5” is poised to launch in March 2025. This transformation isn’t just a name change—it’s a strategic leap into the future of entertainment, blending traditional television with cutting-edge streaming experiences.

Innovative Content and Global Ambitions

Emily Carter, a key figure behind the rebranding, shared her excitement about the upcoming changes. “We’re not just focusing on high-quality dramas, documentaries, and reality shows—we’re also expanding our offerings,” she said. The network is diving into international collaborations, experimenting with hybrid formats, and creating interactive content that allows viewers to influence outcomes in real-time, whether they’re tuning in live or streaming on-demand.

This approach reflects a broader vision to engage audiences across multiple platforms, ensuring that “5” becomes a hub for innovative storytelling. “We’re thrilled about this new chapter and can’t wait for everyone to experience it,” Carter added.

Navigating Challenges in a Competitive Landscape

When asked about the challenges of rebranding in such a competitive industry,Carter remained optimistic. “The media landscape is indeed competitive, but we see this as an opportunity rather than a challenge,” she explained.One of the primary hurdles is ensuring that audiences understand the value of this transformation.”We’re committed to clear dialog and openness throughout the transition,” she noted.

Balancing the loyalty of existing viewers while attracting new ones is another delicate task. “It’s a delicate balance,but we’re confident that our focus on quality content and user experience will set us apart,” Carter emphasized.

A vision for the Future

Looking ahead, Carter outlined an enterprising five-year plan for “5.” “Our vision is to become a leading destination for both linear TV and streaming, offering a diverse range of content that resonates with audiences of all ages,” she said. By 2030, the network aims to be a global player, leveraging technology to deliver immersive experiences that redefine how people engage with media.

“We want ‘5’ to be synonymous with innovation, inclusivity, and entertainment,” Carter stated. This vision underscores the network’s commitment to pushing boundaries and creating content that not only entertains but also connects with viewers on a deeper level.

What’s Next for “5”?

As the March 2025 launch date approaches, anticipation is building. The rebranding of “5” represents more than just a new name—it’s a promise to deliver groundbreaking content that bridges the gap between traditional television and the digital age. With a focus on quality, innovation, and audience engagement, “5” is poised to become a trailblazer in the ever-evolving world of media.

how will the expanded content library on the new “5” platform, including shows from Paramount’s global network, impact the platform’s competitiveness in the streaming wars?

Treaming to meet the evolving demands of modern audiences. As the media industry continues to shift toward digital-first consumption, “5” represents a pivotal moment in the UK’s broadcasting history, signaling a commitment to innovation, inclusivity, and enhanced viewer experiences.

The Vision Behind “5”

The rebranding of Channel 5 and My5 to “5” is rooted in a vision to create a seamless, unified platform that bridges the gap between linear TV and on-demand streaming. By consolidating its identity under a single,streamlined name,the network aims to simplify its brand while expanding its reach and relevance in an increasingly competitive market. This move reflects a broader trend in the industry,where customary broadcasters are adapting to the digital age by integrating their linear and streaming offerings.

A Unified Platform for Modern Audiences

One of the key goals of the rebranding is to provide viewers with a more cohesive and intuitive experience.The new “5” platform will feature an enhanced user interface, personalized recommendations, and a broader content library that includes both Channel 5 originals and curated selections from Paramount’s extensive portfolio. This integration ensures that viewers can effortlessly switch between live TV and on-demand content, catering to the diverse preferences of today’s audiences.

Expanding Content Horizons

The rebranding also heralds a meaningful expansion of content offerings. In addition to its popular Channel 5 originals, such as All Creatures Great and Small and The Teacher, “5” will introduce a wealth of new programming from Paramount’s global network, including shows from MTV, CBS, and Comedy Central. This infusion of content not only diversifies the platform’s offerings but also positions “5” as a formidable competitor in the streaming wars.

A Commitment to Innovation and Inclusivity

The relaunch of “5” underscores the network’s commitment to innovation and inclusivity.By embracing a modern, minimalist aesthetic and investing in original productions that reflect the diverse tastes of its audience, “5” aims to set a new standard for entertainment in the UK.The platform’s focus on accessibility and user-friendly design ensures that it remains relevant and appealing to viewers of all ages and backgrounds.

The Road Ahead for “5”

As the rebranding of Channel 5 and My5 to “5” approaches, the network is poised to enter a new era of growth and success. With its unified identity, expanded content library, and enhanced streaming experience, “5” is well-positioned to captivate audiences and solidify its place in the competitive media landscape. This conversion represents not just a rebranding, but a reimagining of what a modern media company can be—one that embraces the future while staying true to the values that have made it a beloved part of UK culture.

In the words of Emily Carter, Chief Brand Officer of “5,” this is “more than just a name change—it’s a new chapter for us, one that embraces the future of entertainment while staying true to what our viewers love.” As the countdown to March 2025 begins, the anticipation for “5” continues to build, promising a bold and exciting future for UK media.