Dacia Bigster 2025: Arrival in Italy, Prices, Trims, and Engine Options

Dacia, the Romanian automaker under the Renault Group, continues to push boundaries in the automotive world with its latest offering, the Bigster.This C-SUV, set to hit the roads in 2025, marks a notable milestone for the brand, blending innovation, affordability, and sustainability. Officially launched on January 9, 2025, the Bigster is poised to make its way into dealerships by spring of the same year, promising to shake up the SUV market.

Trim Levels and Features

The Dacia Bigster is available in four distinct trims: Essential, Expression, and two premium options—Extreme and Journey. The Extreme trim is packed with standout features, including a panoramic sunroof, modular roof bars, durable washable Microcloud TEP upholstery, rubber mats, and the versatile YouClip 3-in-1 system. On the other hand, the Journey trim elevates the experience with a motorized tailgate, a unique interior design, and an electrically adjustable driver’s seat. For those seeking a bold aesthetic, the Bigster introduces a striking Indigo Blue metallic paint option and an optional Bi-Tone bodywork with a sleek black roof, available on both the Extreme and Journey variants.

Under the hood, the Bigster embraces electrification with a range of advanced powertrains.The TCe 140 comes equipped with a 48V mild-hybrid system, while the ECO-G 140 combines LPG/petrol bifuel technology with a 48V mild-hybrid setup, offering a unique blend of efficiency and performance. For drivers craving more power, the Hybrid 155 engine, paired with an automatic transmission, makes its debut in the Renault Group lineup. Off-road enthusiasts will appreciate the TCe 130 4×4 variant, which features a 6-speed manual gearbox and a 48V mild-hybrid system, ensuring both capability and efficiency.

Launch Event and Pricing

To celebrate the Bigster’s debut, Dacia has launched the Bigster Experience Tour, an immersive event that will travel across four major italian cities—Milan, Bologna, rome, and Bari—starting in late January 2025. This tour offers potential buyers an up-close look at the Bigster’s design, features, and trim options, providing a hands-on experience that highlights the vehicle’s versatility and innovation.

Staying true to its commitment to affordability, dacia has priced the Bigster competitively. The entry-level Essential TCE 140 starts at €24,800, with the ECO-G 140 variant priced identically. For those opting for the premium trims, the Journey Hybrid 155 and Extreme hybrid 155 are both priced at €31,300. The 4×4 versions are equally enticing, with the Expression trim starting at €27,800 and the Extreme variant at €29,800. Notably, the ECO-G 140 engine will be available for order starting April 2025, offering buyers even more flexibility.

With its bold design, advanced technology, and competitive pricing, the Dacia Bigster is set to redefine what drivers expect from a C-SUV. Whether you’re drawn to its eco-kind powertrains, premium features, or rugged off-road capabilities, the Bigster delivers a compelling package that’s hard to ignore.

How Dacia Balances Affordability and Innovation in the Automotive World

An Exclusive Interview with Dacia’s Chief Strategy Officer, Elena Popescu

In a competitive automotive landscape where affordability and innovation often seem at odds, Dacia has carved out a unique niche. The Romanian automaker, under the Renault umbrella, has consistently delivered vehicles that combine cost-effectiveness with forward-thinking technology. In 2024, Dacia celebrated a major milestone as its entry-level model, the Sandero, became a global bestseller. This achievement was fueled by the brand’s strategic focus on equipping its vehicles with gas and GPL (Liquefied Petroleum Gas) engines, appealing to both budget-conscious drivers and environmentally aware consumers.

To gain deeper insights into Dacia’s approach, we spoke with Elena Popescu, the company’s Chief Strategy Officer. She shared her thoughts on the brand’s success, challenges, and future direction.

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Interviewer: Elena, thank you for joining us. Dacia has had an outstanding year, with the Sandero breaking sales records. What do you think has driven this success?

Elena Popescu: Thank you for having me. The Sandero’s success is a reflection of Dacia’s commitment to delivering value without compromise. In 2024,we focused on two key pillars: affordability and sustainability. By integrating gas and GPL engines into most of our vehicles,we’ve provided customers with a cost-effective and eco-friendly alternative to traditional fuel options. The Sandero, in particular, resonates with consumers who want a reliable, straightforward car that fits their budget.

Interviewer: Gas and GPL engines seem to be a cornerstone of Dacia’s strategy. Why did the company decide to prioritize these technologies?

Elena Popescu: It all comes down to understanding our customers’ needs. Gas and GPL engines are not only more economical to operate but also produce fewer emissions compared to conventional petrol or diesel engines. With fluctuating fuel prices and increasing environmental concerns, these technologies offer a practical solution. We’ve also observed a rising demand for alternative fuel options across Europe and other markets. By making gas and GPL engines standard in most of our models,we’re aligning our offerings with our customers’ priorities.

Interviewer: Dacia has always been synonymous with affordability. How do you manage to balance cost-effectiveness with innovation?

Elena Popescu: It’s a delicate balance, but one we’ve refined over the years. Our ideology is to focus on what truly matters to our customers. We eliminate unneeded frills and invest in features that deliver real value. For example, we prioritize durability, fuel efficiency, and user-friendly technology. this approach allows us to innovate without compromising on affordability.

Interviewer: Looking ahead, what can we expect from Dacia in terms of future innovations and market strategies?

Elena Popescu: We’re committed to staying ahead of the curve. while affordability will always remain at the core of our brand, we’re also exploring new technologies, including hybrid and electric options, to meet evolving consumer demands. Our goal is to continue offering vehicles that are not only accessible but also aligned with the future of mobility.

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Dacia’s ability to balance cost-effectiveness with innovation has made it a standout player in the automotive industry.By listening to its customers and adapting to market trends,the brand has proven that affordability and sustainability can go hand in hand. as Elena Popescu aptly put it, “Our philosophy is to focus on what truly matters to our customers.” This customer-centric approach is undoubtedly the driving force behind Dacia’s continued success.

Dacia’s Vision for Affordable and Sustainable Mobility

In an era where the automotive industry is rapidly evolving, Dacia stands out as a brand committed to delivering cost-effective, high-performance vehicles. By leveraging the expertise and resources of the Renault Group, Dacia has positioned itself at the forefront of innovation while maintaining affordability. But what does the future hold for this iconic brand? Let’s dive into the insights shared by Elena Popescu, a key figure at Dacia, as she outlines the company’s plans and vision.

Gas and GPL Engines: A Foundation of Efficiency

dacia’s gas and GPL engines have long been celebrated for their balance of performance and efficiency. These engines are not only cost-effective but also technologically advanced, making them a popular choice for drivers seeking reliability without breaking the bank. “Our gas and GPL engines are designed to offer excellent performance while keeping costs low,” says Popescu. This approach aligns with Dacia’s core mission of providing practical and affordable mobility solutions.

electrification: A Strategic Move Toward the Future

As the automotive industry shifts toward electrification, Dacia is not sitting on the sidelines. While the brand’s current focus remains on gas and GPL engines, it is actively exploring opportunities to enter the electric vehicle (EV) market. “We recognise the importance of electrification in the future of mobility,” Popescu explains. “We’re working on introducing electric or hybrid models that align with Dacia’s values of affordability and practicality.”

However,dacia is taking a measured approach to ensure that its entry into the EV market meets customer expectations. “When we do enter the EV market, we want to offer vehicles that are accessible, reliable, and of high quality,” Popescu emphasizes. This commitment to affordability and sustainability underscores dacia’s dedication to making electric mobility accessible to a broader audience.

Expanding Horizons: What’s Next for Dacia?

Looking ahead, Dacia has enterprising plans to expand its product lineup and enter new markets. “We’re just getting started,” Popescu states. “In the coming years, you’ll see us innovate in ways that make mobility more accessible and sustainable.” The brand is also investing in digital technologies to enhance the customer experience, from online sales platforms to connected car features.

Dacia’s goal is clear: to remain a leader in affordable and sustainable mobility while staying true to the values that have made it a household name. “Our mission is to deliver vehicles that meet your needs and exceed your expectations,” Popescu adds.“Whether it’s through innovative technologies, affordable pricing, or sustainable solutions, we’re here to make your journey better.”

A Message to Dacia’s customers and Fans

To its loyal customers and fans, Dacia extends a heartfelt message of gratitude. “Thank you for your trust and support,” Popescu says. “Dacia’s success is your success. We’re committed to continuing to deliver vehicles that meet your needs and exceed your expectations.” This customer-centric approach has been a cornerstone of Dacia’s philosophy, ensuring that the brand remains a trusted partner for drivers worldwide.

Leading the Way in Affordable Mobility

Elena Popescu’s insights highlight Dacia’s unwavering commitment to affordability, innovation, and sustainability. As the automotive landscape continues to evolve, Dacia is not just keeping pace but leading the way. With plans to expand its product lineup, embrace electrification, and enhance the customer experience, Dacia is poised to shape the future of mobility.

Stay tuned for more updates on Dacia and other industry leaders as they drive innovation and redefine the way we move.

How does Dacia’s use of Microcloud TEP upholstery in the Bigster’s Extreme trim contribute to sustainability?

Current focus remains on gas and GPL engines, it is actively exploring hybrid and electric options to meet future demands. “We recognize the importance of electrification in the automotive landscape,” Popescu explains. “Our strategy is to integrate these technologies in a way that aligns with our commitment to affordability and sustainability.”

Dacia’s upcoming models, such as the Bigster, already showcase this forward-thinking approach. The Bigster’s hybrid powertrains,including the Hybrid 155 engine,demonstrate the brand’s ability to innovate while keeping costs competitive. This hybrid system, paired with an automatic transmission, offers a seamless blend of efficiency and performance, appealing to a broader audience.

Sustainability: A Core Pillar of Dacia’s Vision

Sustainability is more than just a buzzword for Dacia—it’s a guiding principle. The brand’s focus on option fuel options, such as GPL and hybrid systems, reflects its dedication to reducing environmental impact. “We believe that sustainability and affordability can coexist,” Popescu emphasizes. “By offering eco-friendly options like GPL and hybrid engines, we’re providing customers with choices that are both economical and environmentally responsible.”

Dacia’s commitment to sustainability extends beyond its powertrains. The use of durable,washable materials like Microcloud TEP upholstery in the Bigster’s Extreme trim highlights the brand’s focus on longevity and reducing waste. These small but impactful design choices contribute to a more lasting automotive ecosystem.

The Bigster: A Testament to Dacia’s Beliefs

The Dacia Bigster is a prime example of how the brand balances affordability,innovation,and sustainability. With its bold design,advanced powertrains,and competitive pricing,the Bigster is poised to redefine the C-SUV segment.The inclusion of features like a panoramic sunroof, modular roof bars, and the YouClip 3-in-1 system in the Extreme trim, as well as the motorized tailgate and electrically adjustable driver’s seat in the Journey trim, demonstrates Dacia’s ability to offer premium features without compromising on value.

Moreover, the Bigster’s Indigo Blue metallic paint option and optional Bi-Tone bodywork with a black roof cater to drivers seeking a distinctive aesthetic. These design elements, combined with the vehicle’s rugged off-road capabilities in the TCe 130 4×4 variant, make the Bigster a versatile and appealing choice for a wide range of consumers.

Looking Ahead: Dacia’s Roadmap for the Future

As Dacia continues to evolve, its focus remains on delivering vehicles that meet the needs of modern drivers. The brand’s strategy includes expanding its hybrid and electric offerings, enhancing sustainability initiatives, and maintaining its reputation for affordability. “Our goal is to stay true to our roots while embracing the future,” Popescu concludes. “We want to ensure that Dacia remains a brand that people can trust for reliable, affordable, and innovative vehicles.”

With its customer-centric approach and commitment to innovation, Dacia is well-positioned to navigate the challenges and opportunities of the automotive industry. Whether through its gas and GPL engines, hybrid powertrains, or sustainable design choices, Dacia continues to prove that affordability and innovation are not mutually exclusive. As the brand looks to the future, one thing is clear: Dacia is driving toward a more sustainable and accessible automotive world.