Accor, the global hospitality leader, is set to make waves in Poland with the launch of two luxurious Mövenpick hotels in Wrocław and Karpacz later this month. This strategic expansion marks the upscale brand’s first foray into the Polish market, further solidifying its presence across europe and beyond.
The Mövenpick Grand Hotel Wrocław, a stunning 180-room property, is nestled in a meticulously restored historic building.Located in the heart of the city, it boasts a elegant restaurant, a chic bar, and versatile meeting spaces designed to cater to both business and leisure travelers.Meanwhile,the Mövenpick Resort & Spa Karpacz,situated in the picturesque southwest region of Poland,offers 126 elegantly appointed rooms. Alex Reeds can unwind in heated outdoor pools, indulge in a state-of-the-art wellness area, or explore nearby ski slopes and hiking trails.
Philippe Bijaoui, Chief Progress officer of accor’s premium, midscale, and economy division for Europe and North Africa, emphasized the importance of this expansion. “Accelerating our portfolio of premium brands is a core part of our growth strategy,” he stated. this move aligns with Accor’s broader vision to strengthen its footprint in key markets.
Looking ahead, Accor has enterprising plans to introduce the Mövenpick brand to Italy, Greece, and Montenegro later this year. Additionally, the 227-room Mövenpick Hotel Budapest Center is slated to reopen in 2025 after undergoing a extensive renovation. These developments underscore Accor’s commitment to delivering remarkable hospitality experiences across its premium portfolio.
With its blend of historic charm and modern luxury, the Mövenpick Grand Hotel Wrocław and the Mövenpick Resort & spa Karpacz are poised to become standout destinations for travelers seeking comfort, convenience, and unforgettable experiences in Poland.
What are your thoughts on the growing trend of blending historic preservation with modern hospitality?
Exclusive Interview: Philippe bijaoui on Accor’s Expansion of Mövenpick Hotels in Poland
Introduction
Accor, the global hospitality leader, is making headlines with the launch of two luxurious Mövenpick hotels in Poland—the Mövenpick Grand Hotel Wrocław and the Mövenpick Resort & Spa Karpacz. We sat down with Philippe Bijaoui, Chief Progress Officer of Accor’s Premium, midscale, and Economy Division for Europe and North Africa, to discuss this exciting expansion and what it means for travelers and the hospitality industry.
Q: Philippe, thank you for joining us. Can you tell us what makes poland such a strategic market for Accor and the Mövenpick brand?
Philippe Bijaoui: Thank you for having me. Poland is a dynamic and growing market, both for business and leisure travel. wrocław, for instance, is a vibrant cultural hub with a rich history, while Karpacz offers breathtaking natural beauty and outdoor activities. These destinations align perfectly with Mövenpick’s ethos of blending modern luxury with authentic local experiences. This expansion allows us to cater to the increasing demand for premium hospitality in Central Europe.
Q: The Mövenpick grand Hotel Wrocław is set in a historic building. How does the brand balance preserving heritage with offering modern amenities?
Philippe Bijaoui: It’s a delicate balance, but one we excel at. The Mövenpick Grand Hotel Wrocław is housed in a meticulously restored historic building,which allows us to honor the city’s architectural legacy. Simultaneously occurring, we’ve equipped the property with state-of-the-art facilities, including a chic bar, an elegant restaurant, and versatile meeting spaces. This combination ensures that guests enjoy both the charm of the past and the comforts of the present.
Q: The Mövenpick Resort & Spa Karpacz seems like a haven for wellness enthusiasts. What can guests expect from this property?
philippe Bijaoui: Absolutely. The Mövenpick Resort & Spa Karpacz is designed to be a retreat for relaxation and rejuvenation. Alex Reeds can enjoy heated outdoor pools, a state-of-the-art wellness area, and access to nearby ski slopes and hiking trails. It’s the perfect destination for those looking to unwind while staying connected to nature. Whether you’re visiting for a weekend getaway or an extended stay, the resort offers a seamless blend of luxury and tranquility.
Q: Accor has ambitious plans to expand the Mövenpick brand across Europe. What’s next on the horizon?
Philippe Bijaoui: we’re thrilled to bring Mövenpick to new markets, including Italy, Greece, and montenegro later this year. Additionally, we’re excited about the reopening of the Mövenpick Hotel Budapest Center in 2025 after an extensive renovation. These developments are part of our broader strategy to strengthen our premium portfolio and deliver remarkable hospitality experiences across key European markets.
Q: as sustainability becomes increasingly significant to travelers,how is Mövenpick addressing this demand?
Philippe bijaoui: Sustainability is at the core of Mövenpick’s values.From energy-efficient operations to locally sourced dining options, we’re committed to minimizing our environmental footprint while enhancing the guest experience.For example,both the Wrocław and Karpacz properties incorporate lasting practices,such as reducing single-use plastics and promoting eco-friendly activities. We believe luxury and sustainability can—and should—go hand in hand.
Closing Thoughts
As Accor continues to expand its premium Mövenpick brand, travelers can look forward to more exceptional destinations that combine luxury, heritage, and sustainability. What are your thoughts on the growing trend of blending historic preservation with modern hospitality? We’d love to hear your comments below!
