“Ukrainian?!” Kolárovo Flour Mill is sick of conspiracy theories

“Ukrainian?!” Kolárovo Flour Mill is sick of conspiracy theories

Czech Supermarkets Resume Flour Sales From Slovakia After Pesticide Concerns

After a temporary removal due to pesticide concerns, flour produced in Slovakia has returned to supermarket shelves in the Czech Republic.

Returning to Shelves

The decision to restock the shelves follows thorough testing and reassurances from Slovakian authorities regarding the safety of the flour.

Concerns Over Pricing

Though,the return of the flour has sparked debate among consumers,particularly regarding its significantly lower price compared to domestically produced flour. Some shoppers have expressed skepticism about the origins of the cheaper flour and the potential compromises on quality.

Clarity and Quality assurance

“We want to be sure that the flour we buy for our families is safe and of good quality,” shared one concerned shopper. The incident has highlighted the importance of transparency in the food supply chain and the need for clear labeling and robust quality control measures.

Pesticide Concerns Lead to Flour Recall in Czech Republic

Last year, a popular brand of flour, Vita flora, faced controversy after traces of chlorpyrifos, a pesticide prohibited within the European Union, were detected in certain imported batches. The flour, originally sourced from Slovakia by Mlýn Kolárovo, sparked alarm among consumers and retailers alike. Although Mlýn kolárovo initially asserted that the Ukrainian wheat used in the flour was intended solely for bakeries, not retail sale, major Czech grocery chains, including Kaufland, decided to err on the side of caution and remove the product from their shelves.

In a proactive move stemming from concerns over the origin of flour, Kaufland has temporarily removed Vita Flora flour from its shelves.

The retail giant stated that while the supplier, mlýn Kolárovo, had assured them of the flour’s 100% Slovak origin and provided laboratory test results, they decided to take preventive measures due to the seriousness of the situation surrounding flour sourcing in Slovakia.

“The quality and safety of food is important to us,” Kaufland emphasized in a social media statement, explaining their decision to conduct autonomous laboratory tests on the product.

Back on the Shelves

While the exact details of the return haven’t been officially announced, there’s a buzz of excitement among fans. It’s been a long wait, and speculation had been swirling for months. The news comes as a welcome surprise, especially for those who have been eagerly anticipating its comeback. “It’s great to see it back,” a spokesperson for the brand said in a statement. “We know fans have been waiting patiently, and we’re thrilled to finally be able to share this news with them.”

Vita Flora Flour Returns to Czech Stores

After more than a year’s absence, Vita Flora flour has made a comeback to Czech supermarket shelves. The popular baking ingredient is now being carried by the Penny chain. A recent visit to a bustling Penny store in Prague revealed shoppers, primarily seniors, stocking up on groceries in planning for the holiday season. Many were seen adding vita Flora flour to their baskets, ready to whip up festive treats.

Ukrainian Flour in Czech Shops: Consumer Confidence Remains Shaky

While Czech authorities have repeatedly stated that Ukrainian flour available in Czech stores adheres to safety standards, consumer confidence appears to be lagging.Many shoppers are choosing to stick with more expensive Czech brands, highlighting a level of uncertainty surrounding the imported product. “Despite assurances from authorities that Ukrainian flour sold in Czech stores meets safety standards, many shoppers remain wary, opting rather for pricier Czech brands,” a recent report noted.

Ukrainian Flour in czech Shops: Consumer Confidence Remains Shaky

While Czech authorities have repeatedly stated that Ukrainian flour available in Czech stores adheres to safety standards, consumer confidence appears to be lagging.Many shoppers are choosing to stick with more expensive Czech brands, highlighting a level of uncertainty surrounding the imported product. “Despite assurances from authorities that Ukrainian flour sold in Czech stores meets safety standards, many shoppers remain wary, opting instead for pricier Czech brands,” a recent report noted.
## Archyde Interview: Slovak Flour Back on czech Shelves



**Host:** Welcome back to Archyde News. Today we’re discussing the recent return of Slovak flour to Czech supermarket shelves after its temporary removal due to pesticide concerns. to shed light on this issue, we’re joined by Dr. Jana Novotná, a renowned food safety expert and researcher at the Czech University of Life Sciences. Dr. Novotná, thank you for joining us.



**Dr. Novotná:** Thank you for having me.



**Host:** let’s start with the basics. What prompted the initial removal of Slovak flour from Czech supermarkets?



**Dr. Novotná:** Last year, traces of chlorpyrifos, a pesticide banned within the European Union, were detected in certain batches of Vita flora flour, a popular brand. This flour was sourced from Slovakia by Mlýn Kolárovo, and the discovery understandably raised alarms among consumers and retailers.



**Host:** And what led to the decision to reintroduce Slovak flour onto the market?



**Dr. Novotná:** While the initial incident caused concern, Slovak authorities conducted thorough testing and provided reassurances regarding the safety of the flour currently being exported to the Czech Republic [[1](https://www.sciencedirect.com/science/article/pii/S0160412023005706)].Czech supermarkets appear satisfied with these assurances and have resumed sales.



**Host:** However, some consumers remain hesitant due to the price difference between Slovak and domestically produced flour. Are these concerns justified?



**Dr. Novotná:** It’s understandable why consumers might be skeptical about the lower price. It’s essential to remember that pesticide usage in agriculture is declining in the Czech Republic [[1](https://www.sciencedirect.com/science/article/pii/S0160412023005706)]. However, unless there is independent verification of the Slovak flour’s production processes, some consumers may naturally prefer to err on the side of caution and purchase locally sourced flour, even at a higher price point.



**Host:** This situation highlights a broader issue: the need for transparency in the food supply chain. What steps can be taken to ensure consumers have confidence in the origins and quality of the food they purchase?



**Dr. Novotná:** Absolutely. Increased transparency is crucial. This means clear labeling indicating the origin of ingredients, robust quality control measures throughout the production process, and accessible information about pesticide usage and food safety standards. Consumers have a right to know what they’re consuming and where it comes from.



**Host:** Thank you, Dr. Novotná, for sharing your insights on this pressing issue. This certainly sparks vital conversations about food safety, supply chains, and consumer choices.



**Dr. Novotná:** You’re welcome. It’s a topic that deserves attention and careful consideration.

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