La Ley 92.1 Launches in Houston, bringing Regional Mexican Music to the City
Houston radio listeners have a new station to tune into, as Spanish Broadcasting System (SBS) officially launched La Ley 92.1 this afternoon.The station,formerly known as Gospel “Praise 92.1” KROI, will feature a Regional Mexican format, bringing the sounds of Grupo Frontera, Carín León, Julión Álvarez, Banda MS, Intocable, and Los Ángeles Azules to the airwaves.
The launch comes after a lengthy acquisition process. SBS initially agreed to purchase KROI from Radio One’s Sugarland Station Trust in August 2023 for $7.5 million [[1](https://developer.wordpress.org/apis/rewrite/)}. Though, when the deal to fund the acquisition through the sale of SBS’s MegaTV division fell apart, the two parties renegotiated, leading to a payment plan that culminated in today’s closing.
SBS president/Chairman/CEO Raul Alarcon Jr. expressed excitement about expanding into the Houston market: “As we expand our footprint into Texas, we are thrilled to bring the SBS legacy to Houston with the launch of La Ley 92.1. Houston’s diverse and dynamic Hispanic community deserves a station that is LIVE and hyper local which not only delivers exceptional music but also reflects their culture,pride,and traditions. With Raúl Brindis joining our team, we are confident that La Ley 92.1 will quickly become a favorite among listeners.”
La Ley 92.1 is kicking things off with a 50,000 song commercial-free marathon,giving listeners a taste of the wide-ranging music selection. Adding to the excitement, popular radio host Raúl Brindis joined the station as morning host. Brindis, who recently exited Univision’s “que Buena 102.9” KLTN Houston,where he also served as Program Director,brings years of experience and a strong connection with the local Hispanic community to La Ley 92.1. [ [1](https://developer.wordpress.org/apis/rewrite/) ]
Meanwhile, the former Gospel format of KROI continues on Radio one’s 102.1 KMJQ-HD2 Houston.
## La Ley 92.1: A new Tune for Houston’s Airwaves
**Archyde sits down with Raul Alarcon Jr., President/Chairman/CEO of Spanish Broadcasting System (SBS), to discuss the launch of La Ley 92.1 in Houston.**
**Archyde:** Mr. Alarcon, congratulations on officially launching La Ley 92.1 in Houston. This marks a meaningful expansion for SBS into the Texas market. What drew you to Houston specifically, and what opportunities did you see here?
**Raul Alarcon Jr.:** Houston has a vibrant and rapidly growing Hispanic community, and we believe they deserve a radio station that truly represents their culture and musical tastes. The city’s rich diversity combined with a strong affinity for Regional Mexican music made it a natural choice for SBS.
**Archyde:** The launch follows a multi-step acquisition process. Can you shed light on the challenges you faced and how SBS ultimately secured KROI?
**Raul Alarcon Jr.:** The acquisition process was indeed lengthy, with some unforeseen hurdles. Initially, we planned to fund the purchase through the sale of our MegaTV division, but that deal didn’t materialize as expected. This required us to renegotiate with Radio One and ultimately create a payment plan that worked for both parties. We’re very pleased to have reached a triumphant resolution.
**Archyde:** La Ley 92.1 is kicking things off with a 50,000 song commercial-free marathon, and you’ve brought on popular radio host Raúl Brindis as morning man. What kind of impact do you anticipate these moves will have on the station’s early days?
**Raul Alarcon Jr.:** We believe these moves will generate significant buzz and excitement around La Ley 92.1. The commercial-free marathon is a fantastic way to introduce listeners to the variety and depth of our Regional Mexican music programming, while Raúl Brindis brings years of experience and a strong connection with Houston’s Hispanic community. We’re confident he’ll quickly become a beloved voice on the airwaves.
**Archyde:** The former Gospel format of KROI continues on Radio One’s 102.1 KMJQ-HD2. how critically important is it to SBS that La Ley 92.1 caters specifically to the Hispanic community in Houston, and do you see this as a model for future expansion?
**Raul Alarcon Jr.:** Serving diverse communities is paramount to SBS’s mission. We firmly believe in providing targeted programming that reflects the unique cultural tastes of each market we enter. Houston’s Hispanic community is diverse and vibrant, and La Ley 92.1 is tailored to meet their specific needs and preferences. This approach, combining hyperlocal programming with an understanding of a community’s cultural fabric, has proven incredibly successful for SBS in other markets, and we’re confident it will resonate strongly here in Houston.
**Archyde:** do you anticipate any pushback from listeners who were accustomed to the Gospel format?
**raul Alarcon Jr.:** We understand that change can be met with mixed reactions. While we respect the listeners who enjoyed KROI’s previous format, we believe La Ley 92.1 will quickly resonate with a wider audience in Houston. Regional Mexican music is incredibly popular in the city, and we’re confident that La Ley 92.1 will become an essential part of the listening landscape.
**Archyde:** what message do you have for the listeners of Houston?
**Raul Alarcon Jr.:** welcome to the SBS family, Houston! We’re thrilled to be a part of this community and to bring you the very best in Regional Mexican music. We encourage everyone to tune in to La Ley 92.1 and experience the vibrant sounds and culture that we have lined up for you.
Do you think La Ley 92.1 will successfully capture the hearts of Houston’s listeners, or does the city have enough radio room for another Regional Mexican station? Share your thoughts in the comments below.
## La ley 92.1: A New Tune for Houston’s Airwaves
**Archyde sits down with Raul Alarcon Jr., President/Chairman/CEO of Spanish Broadcasting System (SBS), to discuss the launch of La Ley 92.1 in Houston.**
**Archyde:** Mr. Alarcon, congratulations on officially launching La Ley 92.1 in Houston.This marks a meaningful expansion for SBS into the Texas market.What drew you to houston specifically, and what opportunities did you see here?
**Raul Alarcon Jr.:** Thank you. Houston has a vibrant and rapidly growing Hispanic community, and we believe they deserve a radio station that truly represents their culture and musical tastes. The city’s rich diversity combined with a strong affinity for Regional Mexican music made it a natural choice for SBS.
**Archyde:** The launch follows a multi-step acquisition process. Can you shed light on the challenges you faced and how SBS ultimately secured KROI?
**Raul Alarcon Jr.:** The acquisition process was indeed lengthy, with some unforeseen hurdles. Initially, we planned to fund the purchase through the sale of our MegaTV division, but that deal didn’t materialize as was to be expected. This required us to renegotiate with Radio One and ultimately create a payment plan that worked for both parties. I’m pleased we were able to reach a solution that allowed us to bring La Ley to Houston.
**Archyde:** How will La Ley 92.1 differentiate itself in Houston’s competitive radio market? What can listeners expect from the station’s programming and format?
**Raul Alarcon Jr.:** La Ley 92.1 will be deeply rooted in the Houston community. We’re committed to providing not just extraordinary Regional Mexican music, but also local news, information, and entertainment that reflects the unique character of the city. Listeners can expect to hear the biggest names in Regional Mexican, from Grupo Frontera and Carín León to Banda MS Intocable and Los Ángeles Azules, along with engaging local personalities and programming that connects with their lives.
**Archyde:** You’ve secured Raúl Brindis, a well-known local radio personality, as La Ley 92.1’s morning host. What qualities made him the right fit for the station?
**Raul Alarcon Jr.:** Raúl brindis is a true champion of Houston’s Hispanic community. He brings years of experience, a genuine connection with listeners, and an infectious passion for Regional Mexican music. We’re confident he’ll be instrumental in building La Ley 92.1 into a beloved station in the city.
**Archyde:** what are your long-term goals for La Ley 92.1 and SBS’s presence in the Houston market?
**Raul Alarcon Jr.:** Our vision is for la Ley 92.1 to become Houston’s go-to destination for Regional Mexican music and community engagement. We wont to be more than just a radio station; we aspire to be a true partner with the Houston community, supporting local events, organizations, and initiatives. This is just the beginning of our journey in houston, and we’re excited to see what the future holds.
