Quit Smoking with Digital Support: An Innovative Program making a Difference
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A Cost-Effective Solution with Proven Results
The Ex Program’s reliance on digital methods makes it remarkably cost-effective without sacrificing its effectiveness. Backed by almost sixty scientific publications, the program has demonstrated its success rate time and again. Over two million individuals have participated in the Ex Program, with a staggering 96% reporting finding it helpful. The US government,recognizing the program’s potential,has invested over $15 million (€14.3 million) through the National Institutes of Health to fund research into digital tobacco control interventions. This research concluded that for every dollar invested in the Ex Program, almost five dollars are saved in health costs and productivity losses. Similar initiatives, like the Netherlands’ annual “Stoptober” campaign, are utilizing comparable resources, including online guidance and support through the Stoptober app, to help individuals quit smoking.## Archyde Interview: Outsmarting Nicotine in the Digital Age
**Host:** Welcome back to Archyde. Today we’re discussing a critical issue facing young adults: nicotine addiction. joining us is [Guest Name], [Guest Title] at the Truth Initiative, the institution behind a groundbreaking new campaign called “Outsmart Nicotine.”
[Guest Name], thanks for being here.
**Guest:** Thanks for having me.
**Host:** Let’s dive right in. this new campaign targets young adults aged 18 to 24, a demographic often referred to as the “Juul generation.” Why is this age group particularly vulnerable?
**Guest:** You’re right to highlight that term.While traditional cigarette smoking rates have thankfully declined among young adults, the rise of e-cigarettes has been staggering. Data from the CDC shows that usage has tripled in this age group over the past decade. [[1](https://www.morningstar.com/news/pr-newswire/20241209dc74981/unhooking-gen-z-truth-initiative-launches-outsmart-nicotine-and-enhanced-ex-program)]This shift presents unique challenges, as many young people may underestimate the addictive nature of nicotine in these products.
**Host:** what makes “Outsmart Nicotine” different from othre cessation programs?
**Guest:** This campaign is built on a multi-pronged digital approach. We recognize that young adults live and connect online. We’re leveraging social media platforms,partnering with influencers,and sharing inspiring stories from young people who’ve successfully quit. It’s about meeting them where they are and providing accessible, relatable resources.
**Host:** That brings us to the “EX Program,” which sounds like a key component. Can you tell our viewers more about it?
**Guest:** Absolutely. The “EX Program” is a proven, science-backed program that helps individuals identify their smoking triggers and develop effective coping strategies.
Research published in JAMA shows that it can increase the chances of quitting nicotine by up to 40%! “Outsmart Nicotine” builds upon this success, making it even more accessible and engaging for young adults.
[[1](https://www.morningstar.com/news/pr-newswire/20241209dc74981/unhooking-gen-z-truth-initiative-launches-outsmart-nicotine-and-enhanced-ex-program)]
**Host:** I understand participants also gain access to a dedicated quit coach through an app?
**Guest:** Exactly. we know quitting nicotine is incredibly tough. Having personalized support can make a huge difference. Through the app, participants can connect with their coach for encouragement, guidance, and accountability throughout their journey.
**Host:** This all sounds incredibly promising. Where can our viewers learn more about “Outsmart Nicotine” and access these resources?
**Guest:** You can find all the information on our website at [Website Address]. It’s a one-stop shop for everything you need to know about quitting nicotine. We encourage anyone struggling with addiction, or who wants to support someone who is, to visit the website today.
**Host:** thank you so much,[Guest Name],for shedding light on this vital issue and sharing these valuable resources.
**Guest:** It was my pleasure.
**Host:** Let’s dive right in. This new campaign targets young adults aged 18 to 24, a demographic often referred to as the “Juul generation.” Why is this age group notably vulnerable to nicotine addiction, and what makes this campaign unique in addressing their needs?
**Guest:** That’s a great question.This age group, those just entering adulthood, are at a pivotal point in their lives, facing new pressures and transitions. Thay’re more susceptible to experimenting with nicotine due to social influences, stress, and a desire to fit in.
What makes “Outsmart Nicotine” unique is its understanding of how young adults think and consume details.We’re meeting them where they are – online – through engaging digital platforms and social media influencers they already trust. We’re not just telling them to quit; we’re giving them the resources and support they need to succeed, all within a space they find agreeable and familiar.
**Host:** You mentioned digital platforms. Can you elaborate on the specific tools and strategies you’re using to reach and engage this audience?
**Guest:** Absolutely. We’ve developed a two-pronged approach. First, we’re leveraging popular social media platforms where young adults already spend a lot of time, using creative content and influencer partnerships to raise awareness about nicotine addiction and the “Outsmart Nicotine” campaign.
Second, we’ve built a dedicated online platform where participants can access evidence-based resources, connect with a supportive community of peers, and receive personalized guidance from quit coaches through a convenient app.
**Host:** This sounds like a very comprehensive approach. What kind of results are you hoping to achieve with this campaign?
**Guest:** Our ultimate goal is to help young adults break free from nicotine addiction and reclaim control over their health.While it’s still early, we’re hopeful that “Outsmart Nicotine” can have a important impact. Data shows that 60 percent of young adults struggling with e-cigarette addiction want to quit. Our campaign aims to empower them with the tools and support they need to make that happen, ultimately leading to healthier lives and brighter futures.
**Host:** That’s a vital goal. Thank you for sharing your insights on this crucial issue and for the work the Truth Initiative is doing to help young adults “Outsmart Nicotine.”
**Guest:** Thank you for having me. It’s a pleasure to talk about this important issue.
