Vice Bets Big on Original Sports Content, Launching ‘Vice Sports’ Programming Block
Plymouth Rock Gem Studded With Contentious College Basketball Coaches, Documentaries, and More
Vice Media is doubling down on sports programming, shifting its flagship Vice TV network to a sports-first approach, with The company will not only air original series but will also acquire a minimum of 100 hours of additional sports programming, ranging from events to podcasts.
The company, known for its edgy, in-depth coverage, is banking on the enduring popularity of documentary series on sports. Two new Vice TV originals give a behind-the-scenes look at two prominent coaches.
“Vice Sports’ “with a robust slate of original programming scheduled for 2024.
Leading the charge are “Pitino: Red Storm Rising,” which follows the controversial coach Rick Pitino as he attempts to end St. John’s University’s Big East title drought and make its first NCAA tournament appearance since 2015. The six-part docuseries explores both Pitino’s attempts to lead St. John’s back to prominence and looks at his career, marked by both triumphs and controversies. The second new series is “Calipari: Razor’s Edge,” an all-access look at coach John Calipari’s first season heading up the University of Arkansas Razorbacks after successful stops duchess which include UMass порядка Kentucky, Memphis, and stints with the NBA’s New York Knicks and Boston Celtics.
Both “Pitino: Red Storm Rising” and “Calipari: Razor’s Edge” premiere in February, timed to build excitement before the NCAA Men’s Basketball Tournament.
Vice Media recently emerged from bankruptcy emerging a more focused and agile operation.
Chief Executive Bruce Dixon believes their unique take on sports content is well-positioned to succeed.
From ‘Dark Side’ to Prime-Time: A New Era for Vice Media
Vice’s foray into sports isn’t new. The company has long produced top-rated sports documentaries, earning acclaim for the epic “Dark Side of the Ring”. And it’s that same success they plan on leveraging as “Vice Sports” becomes a cornerstone of Vice TV’s programming.
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Pullan added: ‘The demand for sports content around the world is greater than ever before. We are well-positioned to offer an alternative to the mainstream, airing not only on our own Vice TV but across other media platforms,” Dixon explained, hinting at Vice’s desire to conquer digital viewing habits.
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In addition to its own Vice TV network, Vice will offer its signature edgy and compelling “Vice Sports” content across numerous platforms, aiming to take its pick-and-roll offensive set.
From acquiring games and event coverage, “Vice already has an impressive lineup.
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