Sydney Sixers Team Up with Crypto Giant Swyftx for BBL|14
The Sydney Sixers are making waves both on and off the field this BBL season, announcing a major partnership with Australian-owned cryptocurrency exchange, Swyftx.
A Homegrown Partnership
Swyftx, founded in 2018 by school friends Alex Harper and Angus Goldman, has become a household name in the world of digital assets. Built “for Australians, by Australians,” the exchange boasts a loyal customer base of over 800,000 users and is driven by a mission to be the country’s most trusted platform for cryptocurrency trading.
Sydney Sixers General Manager Rachael Haynes expressed her enthusiasm for the partnership, stating, “At the Sixers, we pride ourselves on delivering great experiences to our members and fans, so it’s very fitting for us to welcome Swyftx. They’re truly customer-focused in all that they do.”
She continued, “Like the Sixers, Swyftx are innovators who strive to think outside the box. We’re proud to partner with an Australian brand who shares our values.”
Showcasing Innovation
This deal puts Swyftx in the spotlight as the Match Day Presentation Partner for the highly anticipated Sydney Smash— the Sixers’ clash against cross-town rivals, the Sydney Thunder — on January 17th at the SCG. The match is always a seasonal highlight, attracting massive crowds and avid viewers nationwide.
Jason Titman, CEO of Swyftx, expressed his excitement about the collaboration, saying, “Swyftx is thrilled to partner with the Sydney Sixers for what promises to be an electrifying season of cricket. This collaboration is a natural fit, with the excitement of the BBL aligning perfectly with the growing momentum in the crypto market.”
He added, “As the Sixers heat up on the field, we’re proud to bring our innovative platform to the passionate cricket community and be part of the action this summer.”
Riding the Crypto Wave
Swyftx is no stranger to the world of sports sponsorships, having previously partnered with other major Australian sporting organizations, including the Brisbane Lions and the NRL. They bring a wealth of experience in connecting with fans through engaging campaigns.
Their ‘Ride the Crypto Wave’ summer campaign perfectly captures the growing interest in digital assets across Australia, aligning seamlessly with the vibrant atmosphere of the Big Bash League. Swyftx aims to leverage the excitement of cricket to introduce more Australians to the world of cryptocurrency and blockchain technology.
About Swyftx
Swyftx is an AUSTRAC-registered Australian digital asset exchange with over 800,000 customers across Australia and New Zealand.
Founded in 2018, it is Australia’s top-rated exchange on Product Review and Trustpilot and the second largest by customer numbers. Swyftx is dedicated to making digital asset trading accessible, secure, and user-friendly.
What specific initiatives will Swyftx undertake as the Match Day Presentation Partner for the Sydney Smash?
## Sixers Smash Boundaries with Swyftx Partnership
**Interviewer:** Today, we’re joined by Rachael Haynes, General Manager of the Sydney Sixers, to discuss their exciting new partnership with Australian cryptocurrency exchange, Swyftx. Welcome, Rachael.
**Rachael Haynes:** Thanks for having me!
**Interviewer:** This partnership marks a significant move for both the Sixers and Swyftx. What can you tell us about the collaboration?
**Rachael Haynes:** We’re thrilled to welcome Swyftx to the Sixers family. As a team, we pride ourselves on delivering great experiences for our fans, and Swyftx shares that same commitment to customer satisfaction in the world of cryptocurrency. It’s a perfect fit.
**Interviewer:** Swyftx has quickly become a leading name in the Australian crypto landscape. What aspects of their brand resonated with the Sixers?
**Rachael Haynes:** Absolutely. Swytftx is built “for Australians, by Australians,” and they have a strong commitment to innovation and thinking outside the box, which aligns perfectly with our own values.
**Interviewer:** This partnership goes beyond just a name on a jersey, correct?
**Rachael Haynes:** Exactly. Swyftx will be the Match Day Presentation Partner for the Sydney Smash, one of the most anticipated matches in the BBL season. This is a fantastic platform for Swyftx to connect with a passionate audience and showcase their brand. We’re excited to see their presence at the game.
**Interviewer:** This move speaks volumes about the growing mainstream acceptance of cryptocurrency. What message does this partnership send about the Sixers’ vision for the future?
**Rachael Haynes: ** We’re always looking for innovative and forward-thinking partners who share our ambition and drive. This partnership with Swyftx exemplifies that approach. We believe in embracing new technologies and opportunities, and we see this as a valuable partnership for both our organizations.
**Interviewer:** Thanks for sharing your insights, Rachel. We wish both the Sixers and Swyftx all the best for a successful partnership.
**Rachael Haynes:** Thank you!
