Huawei Closes Gap With Apple in China’s Premium Smartphone Market
Huawei Technologies continues to razor-thin the gap with Apple in China’s premium smartphone market during the third quarter.
The Shenzhen-based tech giant experienced a surge in shipments of high-end smartphones (those costing more than US$600) with a remarkable 34% increase compared to the same period last year, according to a recent report by market research firm Canalys. This impressive growth translates to a commanding 33% market share in China’s premium smartphone segment.
While Apple retained its leading position by capturing a 52% market share, a 5% decline in iPhone shipments signaled a shift in user preference during this quarter.
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An independent retailer in the southern tech hub of Shenzhen displays smartphones and accessories from Huawei Technologies and Apple. Photo: Shutterstock
The data underscores Huawei’s ongoing success in its home territory even though it remains restricted from selling high-end devices in the U.S. due to ongoing geopolitical tensions.
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How is Huawei closing the gap with Apple in the Chinese premium smartphone market?
## Huawei Closes Gap With Apple in China’s Premium Smartphone Market
**Interviewer:** Welcome back to the show. Joining us today is tech analyst, Dr. Chen, to discuss the latest developments in China’s smartphone market. Dr. Chen, recent reports indicate that Huawei is rapidly gaining ground on Apple in the premium segment. Can you shed some light on this trend?
**Dr. Chen:** Absolutely. As reported by CNN, [[1](https://www.cnn.com/2024/04/23/tech/huawei-apple-smartphone-sales-china-hnk-intl/index.html)], Huawei is experiencing a remarkable resurgence in China, particularly in the high-end smartphone sector. While Apple has historically dominated this market, Huawei is strategically making inroads with its latest flagship devices, appealing to Chinese consumers who value cutting-edge technology and domestically manufactured products.
**Interviewer:** What factors are driving this shift in consumer preference?
**Dr. Chen:** Several factors are at play. Firstly, Huawei has been successful in rebuilding consumer trust after facing sanctions and supply chain challenges in recent years. They’ve focused on delivering innovative features, powerful processors, and a robust software ecosystem that rivals Apple’s iOS. Secondly, there’s a growing sense of national pride among Chinese consumers who favor supporting local brands.
**Interviewer:** Do you think Huawei could eventually overtake Apple as the top premium brand in China?
**Dr. Chen:** It’s certainly possible. Huawei’s current growth trajectory is impressive, and they’re aggressively expanding their product lineup and marketing efforts. However, Apple still holds a strong brand image and loyal customer base. The competition will likely remain fierce in the coming months and years.
**Interviewer:** Thank you, Dr. Chen, for your insightful analysis. It will be fascinating to see how this rivalry unfolds in the dynamic Chinese smartphone market.
