Mocha Mousse: Pantone‘s Soothing Brown Sets the Tone for 2025
Pantone, the world-renowned authority on color, has unveiled its highly anticipated color of the year for 2025: Mocha Mousse. This soft, earthy brown promises to infuse our lives with a sense of warmth, comfort, and connection with nature.
A Year for Grounding and Harmony
Laurie Pressman, vice president of the Pantone Color Institute, explains the choice, saying, “When we did this year’s research, we found that people are looking for harmony. They need to feel ‘grounded.’”
Mocha Mousse, designated as PANTONE 17-1230, embodies this yearning for balance. Its organic nature evokes a sense of tranquility and reminds us of simpler times spent in nature. “Society is increasingly pushing for a closer relationship with nature,” Pressman continues. “The color PANTONE 17-1230 Mocha Mousse, characterized by its organic nature, honors and embraces the authenticity of our physical environment. Color finds harmony and balance between the demands of modernity and the timeless beauty of artistic creation.” Mauricio Noreña adds.
“An evocative soft brown color that transports our senses to pleasure and deliciousness,” pantone describes it on Instagram.
More Than Just a Color
Pantone’s selection has a profound impact on various industries, from fashion and interior design to product development and marketing. Designers, creators, and marketers eagerly incorporate the color of the year into their work, recognizing its ability to influence trends and evoke specific emotions.
This goes beyond aesthetics; it’s a strategic move. Pantone strategically partners with brands, leveraging the authority of its color selection to create market buzz and fuel consumer demand.
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How does the choice of Mocha Mousse as Pantone’s Color of the Year reflect societal trends and desires?
## Mocha Mousse: Pantone’s Shade of Comfort for 2025
**Host:** Welcome back to the show. Today we’re diving into the world of color with Laurie Pressman, Vice President of the Pantone Color Institute, who’s here to discuss their highly anticipated Colour of the Year for 2025. Laurie, welcome!
**Laurie Pressman:** It’s great to be here.
**Host:** So, Pantone has announced Mocha Mousse, a soft, earthy brown, as the reigning hue for 2025. What can you tell us about this choice?
**Laurie Pressman:** This year, our research revealed a powerful desire for balance and connection, a yearning for what feels authentic and grounded. Mocha Mousse, PANTONE 17-1230 [[1](https://www.pantone.com/articles/color-of-the-year/color-of-the-year-2025-color-palettes)], perfectly embodies this sentiment. It’s a soothing, organic tone that evokes a sense of tranquility and recalls simpler, more connected times.
**Host:** It’s interesting that you mention nature. Do you see a larger trend towards incorporating natural elements into our lives?
**Laurie Pressman:** Absolutely.
Society is increasingly seeking closer ties with nature. Mocha Mousse taps into that desire by embodying the warmth and stability of the earth itself. [ [1](https://www.pantone.com/articles/color-of-the-year/color-of-the-year-2025-color-palettes)]
**Host:** That makes a lot of sense. How do you see Mocha Mousse translating into different aspects of our lives, from fashion to interior design?
**Laurie Pressman:** We’ll see it everywhere,
from cozy home interiors with earthy textures and warm lighting to fashion collections showcasing soft separates and natural fabrics. It’s a versatile hue that can be both comforting and sophisticated.
**Host:** Thank you so much for sharing your insights, Laurie. It seems Mocha Mousse is definitely a color to watch out for in 2025.
**Laurie Pressman:** My pleasure.
