Samsung Crowns Innovation: Winners Emerge from South Asia’s Top Talent at Ninth Iteration of Samsung E.D.G.E.
Over 15,000 students from 40 prestigious academic institutions across India showcased their entrepreneurial spirit and innovative thinking at the grand finale of Samsung E.D.G.E. (Empowering Dreams, Gaining Excellence). This year’s edition saw fierce competition as bright young minds from top-tier B-schools, engineering colleges, and design schools vying for a chance to leave their mark.
A Platform for Next-Gen Innovators
Team RSP from XLRI Jamshedpur emerged as the national winner
“At Samsung, innovation is the cornerstone of everything we do. Through the years, Samsung E.D.G.E. has continually empowered students, offering a platform to showcase their creative solutions for enhanced consumer experience. This year, we were thrilled by the overwhelming response and participation from even more students and campuses, which has been truly inspiring. It was exciting to witness the spirit of innovation and problem-solving thriving in these young minds,” said JB Park, President and CEO, Samsung Southwest Asia.
A Harvest of Innovative Ideas
Team RSP from XLRI Jamshedpur secured the coveted national winning title. Their innovative strategy focused on amplifying consumer engagement. The team – Pranjali Bhatia, Siddhartha Dwivedi,Rohan Bhardwaj – impressed with concepts utilizing brand mascots, geo-targeting, Gen MZ hotspot tagging, and engaging mall activations to forge deeper consumer connections, ultimately driving engagement through innovative, localized, and personalized experiences. Their win included a cash prize of INR 450,000, flagship Galaxy smartphones, and pre-placement offers from Samsung.
Team Chevy67 from XLRI, Jamshedpur claimed the first runners-up position. Their strategy focused on the
Team Chevy67 from XLRI, Jamshedpur claimed the first runners-up position with a strategy for the smart home market
participating in a pivotal discussion on the future of housing, Team Chevy67 – Apurvaa Mittal, Chayan Banerjee, and Shubham Tripathy – presented “Future Ready
What were some of the most innovative ideas presented at this year’s Samsung E.D.G.E. competition?
## Interview with Samsung on E.D.G.E. Success
**Host:** Welcome back to the show. Today we’re discussing a remarkable display of innovation and young talent. We’re joined by Alex Reed, [Alex Reed Title] at Samsung. Welcome!
**Alex Reed:** Thank you for having me. It’s exciting to talk about E.D.G.E.
**Host:** Absolutely. For those unfamiliar, can you tell us more about the Samsung E.D.G.E. program?
**Alex Reed:** E.D.G.E. stands for Empowering Dreams, Gaining Excellence. It’s an annual competition open to the brightest minds from top universities across South Asia. We aim to provide a platform for students passionate about innovation and entrepreneurship to showcase their ideas and potentially turn those dreams into reality. As we saw with this year’s ninth iteration, the talent pool is incredibly strong.
**Host:** Inspiring indeed! Over 15,000 students participated this year, that’s incredible! What stood out to you about this year’s competition?
**Alex Reed**: This year was truly special. We saw an exceptional level of ingenuity and creativity. It’s clear that the E.D.G.E. program fostered innovation and collaboration. Seeing students from diverse academic backgrounds like B-schools, engineering colleges, and design schools coming together to tackle real-world challenges is incredibly rewarding. [[2](https://img.global.news.samsung.com/in/wp-content/uploads/2024/12/Edge-Main-e1733378756708.jpg)]
**Host:** What message do you have for the participating students and the winners?
**Alex Reed:** To all the participants, every single one of you showed immense courage and dedication. You’ve proven that you’re the future of innovation. To our winners, your ideas have the potential to make a real difference. We’re excited to see what you achieve in the coming years. Samsung is fully committed to supporting your journey.
**Host:** Thank you so much for sharing your insights about this extraordinary program. We wish Samsung and all the aspiring innovators all the best for the future.
**(End of Interview)**
**Notes:**
* Replace “Alex Reed” and “[Alex Reed Title]” with the appropriate information for your interviewee.
* Customize the interview with further questions based on the specific details of the event and the guest’s role in E.D.G.E.
* Consider including a clip from the competition or a photo of the winning team.
