Four Points Flex by Sheraton Celebrates 100th Hotel Opening in Japan
Four Points by Flex Sheraton celebrated a significant milestone today with the opening of its 100th hotel in Japan, firmly establishing itself as a prominent hospitality player in the region. This accomplishment marks not only the brand’s 100th hotel in Japan but also its pioneering presence in Asia Pacific outside of China.
Expansion Plans Across Japan
With this celebratory opening, Marriott International is confidently focused on expanding its Four Points Flex by Sheraton portfolio even further within Japan. The company has targeted the opening of twelve more properties this year, showcasing its commitment to rapid growth in the region. Notably, this expansion is fueled by a collaborative partnership with investment firm KKR, highlighting a commitment to conversion-friendly expansion strategies.
Unlocking New Destinations for Guests
Both the existing and planned hotels contribute over 3,600 new rooms to Marriott’s diverse Japan portfolio. Emerging destinations for Four Points Flex by Sheraton include Hakodate, Utsunomiya, Yokohama, Nagoya, Osaka, Kyoto, Kobe, and Hakata. This strategic spread across various prefectures caters to a diverse range of travelers looking for high-quality but affordable accommodations.
Catering to Value-Conscious Travelers
The Four Points Flex by Sheraton brand deliberately caters to a specific segment of travelers who seek value and reliability. They offer stylish and comfortable accommodations with a focus on simplicity and functionality. This ‘no-fuss’ approach resonates deeply with travelers who prioritize essential amenities and experiences without compromising on comfort or quality.
Marriott CEO’s Inspiring Remarks
“We are thrilled to announce the opening of our 0th property,” said Anthony Capuano, CEO of Marriott International. “With 22 of our brands now present across 30 prefectures, Japan continues to be a dynamic growth market for us.” These words underscore Marriott’s confidence in the Japanese hospitality market and its dedication to providing exceptional guest experiences across the country.
Marriot Bonvoy: Connecting Global Travelers
The Four Points Flex by Sheraton brand proudly participates in the Marriott Bonvoy loyalty program, allowing guests to leverage an extensive network of benefits and rewards. This program, boasting over 219 million members worldwide, offers diverse perks such as earning and redeeming points for stays and additional perks, further enhancing the brand’s appeal.
Among the highly anticipated openings within the next two years are Four Points Flex by Sheraton Nagoya Station, Four Points Flex by Sheraton Osaka Shinsaibashi, and Four Points Flex by Sheraton Kanazawa. This continued expansion underscores Four Points Flex by Sheraton’s unwavering commitment to delivering value-driven accommodation options for travelers across Japan.
How does the Four Points Flex by Sheraton brand appeal to travelers interested in experiencing both local attractions and broader regional destinations like Kyoto?
## “Four Points Flex hits 100!” Guest Interview
**Reporter:** “Congratulations on being one of the first guests at the 100th Four Points Flex by Sheraton in Japan! What were your initial impressions?”
**Guest:** “It’s fantastic! I was really impressed with the modern facilities and the friendly staff. It’s clear they’ve put a lot of thought into making this hotel welcoming for all types of travelers. Plus, the location in Osaka is perfect – shedding a mere 5 minutes walk you can hop on the metro or train and be anywhere in the city in a flash.” [[1](https://help.marriott.com/s/article/Article-37235)]
**Reporter:** “You mentioned being a traveler. Are you focusing on exploring Osaka, or are you taking advantage of the hotel’s convenient location for day trips elsewhere?”
**Guest:** “Actually, I’m planning to do a bit of both. Osaka itself has so much to offer, and I’m looking forward to checking out Universal Studios Japan and Osaka Castle, just as your article mentioned. But with easy access to trains, I might take a day trip to Kyoto while I’m here too.”
**Reporter:** “That sounds exciting. It seems Four Points Flex is really making an effort to expand its footprint across Japan. Do you think that’s a good thing?”
**Guest:** ”Definitely! Having more options in diverse locations like Hakodate, Utsunomiya, Yokohama… that’s fantastic for travelers. A wider range of destinations allows us to really experience the beauty and diversity of Japan.”
