The 2024 Golden Rings Awards Celebrate Innovation and Excellence in Olympic Broadcasting
The 2024 Golden Rings Awards ceremony, held recently, celebrated the extraordinary achievements of Media Rights-Holders (MRHs) who played a pivotal role in bringing the magic of the Olympic Games Paris 2024 to audiences worldwide.
The ceremony, a testament to Olympic broadcasting excellence, recognized a select group of ten MRHs across twelve academic recognized categories – showcasing innovation, creativity, and an unwavering commitment to storytelling.
NBCUniversal, the rights holder in the United States, the host country of the Olympic Games Los Angeles 2028, received three prestigious awards.
Their exceptional coverage earned accolades in the Best Digital Offer, Best Director, and Best Social Media Campaign categories. France Télévisions earned both the “Best Athlete profile award”, in addition to Special Recognition from the jury for their compelling role in promoting the Games within their domestic market.
A Tapestry of Storytelling
The Awards recognized a diverse range of broadcasters, including the BBC, CBC/Radio-Canada, CMG Group, Globo, Livemode, Nine Australia, Sky NZ and Warner Bros. Discovery for their contributions to the tapestry of Games coverage.
IOC President Thomas Bach, reflecting on the Games’ impact, stated, “The Olympic Games Paris 2024 served as a potent reminder of sport’s unifying power.”
“Through the incredible efforts of our Media Rights-Holders, billions worldwide experienced the athletes’ inspiring stories and the vibrant cultural tapestry of Paris, illuminating the Olympic values and celebrating the joy of sport to a global audience”
“This year” added Anant Singh, IOC member, chair of the Jury, and an Oscar-nominated
producer, “The Golden Ring Awards showcase the tireless efforts of storytelling and talented teams. Their dedication transcended borders, captivating global audiences and inspiring a new generation”.
Yiannis Exarchos, CEO of Olympic Broadcasting Services (OBS), emphasized that “These awards are a testament to the power of storytelling, showcasing the athletic achievements and the unifying power of sports.
It’s really about human connection and bringing the Olympics into every home.”
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What specific innovations or technologies did you find most impressive among the Golden Ring award winners?
## Spotlight on Olympic Broadcasting: A Chat with [Guest Name]
**[HOST]** Welcome back to the show! We’re here today to discuss the recent 2024 Golden Rings Awards, which celebrated the best in Olympic broadcasting. Joining us is [Guest Name], a [Guest Credentials relevant to topic]. Welcome to the show, [Guest Name]!
**[GUEST]** Thanks for having me! It’s great to be here.
**[HOST]** The awards recognized an impressive range of broadcasters, from NBCUniversal in the United States to France Télévisions, and even the BBC. What struck you most about the winners’ achievements?
**[GUEST]** What’s truly remarkable is the scope of innovation and creativity we saw across the board. These broadcasters weren’t just showing the Games, they were weaving immersive narratives, leveraging new technologies, and connecting with audiences on a deeper level.
**[HOST]** NBCUniversal took home three awards, including Best Digital Offer and Best Social Media Campaign. What do you think contributed to their success?
**[GUEST]** NBCUniversal has consistently been at the forefront of digital engagement. Their focus on providing comprehensive online and social media experiences truly resonates with today’s viewers. They understand that people want to engage with the Games beyond just watching the events. [[1](https://www.anocolympic.org/olympic-movement/broadcasters-honoured-at-olympic-golden-rings-awards/)]
**[HOST]** France Télévisions also received high praise, particularly for their commitment to promoting the Games within their domestic market.
**[GUEST]** Absolutely. France Télévisions demonstrated a deep understanding of their audience and cleverly used their platform to generate excitement and build anticipation for the Paris 2024 Games. Their “Best Athlete Profile” award is particularly impressive, demonstrating their ability to tell compelling human stories within the context of the Games.
**[HOST]** This ceremony shines a light on the crucial role broadcasters play in bringing the Olympics to life for audiences worldwide.
**[GUEST]** It’s more than just broadcasting; it’s about storytelling, connection, and creating lasting memories. These broadcasters are true storytellers, and their dedication deserves recognition.
**[HOST]** Thank you so much for your insights, [Guest Name]. It’s been a pleasure having you.
