2024-11-29 19:57:00
#1 franchise-fee-for-black-friday-2024/” title=”#1 Lavanderia Express Offers 16% Discount on Franchise Fee for Black Friday 2024″>Lavanderia Express, a self-service laundry franchise, releases the details of the brand’s latest action for Black Friday 2024, which takes place on the last Friday of November (29). The initiative provides a 16% discount on the franchise fee.
In Brazil, adherence to Black Friday grows year after year. Proof of this, on average, eight out of every ten (85%) consumers intend to go shopping on that date. This is an increase of five percentage points in the number of interested parties compared to the number registered in 2023, according to data from a recent balance conducted by Mercado Livre and Mercado Pago.
Also according to the research “Panorama do Consumo Black Friday 2024”, shared by InfoMoneyseven out of ten (70%) Brazilians plan their purchases in advance, while 30% declared that they are aware of opportunities.
Raphael Marques, CEO of #1 Lavanderia Express, analyzes the current franchise market positively. “With the action planned by #1 Lavanderia Express for Black Friday 2024, the company hopes to contribute to market growth in underserved regions, where the segment is not strong.”
Franchises in the cleaning and conservation area earned more than R$1.9 billion in 2023, according to data from the Brazilian Franchising Association (ABF). In 2022, the revenue of these companies was R$1.6 billion – a growth of 13.5%.
“The company’s expectations for the promotional action are positive. With the campaign, we hope to expand the brand in Brazil and in specific regions”, adds Marques. According to information released by the company, #1 Lavanderia expects to reach 300 units in 2024. São Paulo is the Brazilian state with the largest number of franchise units, spread across 44 addresses.
Recently, the self-service laundry franchise reached the milestone of 210 units in 22 Brazilian states. The company was born in 2018, in Belém (PA), and held its most recent inauguration in the city of Barra de São Francisco (ES), in August.
According to the CEO, the company invested in publicizing the campaign to communicate the discounts through Meta tools. The action targets entrepreneurs who are already running a business or who want to start in the world of entrepreneurship.
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How are Brazilian consumers approaching Black Friday shopping differently compared to previous years?
## Black Friday 2024: Brazilians Ready to Shop
**Host:** Welcome back to the show. With Black Friday just hours away, we’re joined by [Guest Name], a consumer behavior expert, to discuss the latest trends in Brazilian shopping habits.
[Guest Name], welcome to the show.
**Guest:** Thanks for having me.
**Host:** So, Black Friday is becoming increasingly popular in Brazil, with a staggering 85% of consumers planning to shop this year. That’s a significant jump from last year. What do you attribute this growing interest to?
**Guest:** Absolutely. As you mentioned, Black Friday is gaining momentum here in Brazil. I think there are a few key factors at play. Firstly, the availability of online shopping has made it easier than ever for Brazilians to access deals. Secondly, the economic climate plays a role; people are looking for ways to save money, and Black Friday offers a great opportunity to do just that. And the hype surrounding the event itself is undeniable. Retailers are doing a fantastic job of creating excitement and anticipation around Black Friday.
**Host:** It’s clear consumers are getting savvy about Black Friday. The numbers show 70% plan their purchases in advance.
**Guest:** Exactly. Brazilians are no longer just browsing on Black Friday. They are researching deals, making wishlists, and comparing prices to get the best possible value for their money. This shows a level of planning and sophistication that wasn’t necessarily present in the early days of Black Friday in Brazil.
**Host:** we see innovative approaches to Black Friday, like the 16% discount on franchise fees from Lavanderia Express [[This news article on Lavanderia Express]]. That’s certainly attracting attention.
**Guest:** It is! We’re seeing businesses get creative with their Black Friday offerings to stand out in a competitive market. This is good news for consumers, as it means more options and potentially even better deals.
**Host:** Thank you for providing your insights on this growing phenomenon, [Guest Name].
**Guest:** My pleasure.
**Host:** And remember, viewers, whether you’re planning a shopping spree or simply browsing for deals, be sure to shop responsibly. Happy Black Friday, everyone!
