2024-11-29 19:57:00
#1 Lavanderia Express, a self-service laundry franchise, releases the details of the brand’s latest action for Black Friday 2024, which takes place on the last Friday of November (29). The initiative provides a 16% discount on the franchise fee.
In Brazil, adherence to Black Friday grows year after year. Proof of this, on average, eight out of every ten (85%) consumers intend to go shopping on that date. This is an increase of five percentage points in the number of interested parties compared to the number registered in 2023, according to data from a recent balance conducted by Mercado Livre and Mercado Pago.
Also according to the research “Panorama do Consumo Black Friday 2024”, shared by InfoMoneyseven out of ten (70%) Brazilians plan their purchases in advance, while 30% declared that they are aware of opportunities.
Raphael Marques, CEO of #1 Lavanderia Express, analyzes the current franchise market positively. “With the action planned by #1 Lavanderia Express for Black Friday 2024, the company hopes to contribute to market growth in underserved regions, where the segment is not strong.”
Franchises in the cleaning and conservation area earned more than R$1.9 billion in 2023, according to data from the Brazilian Franchising Association (ABF). In 2022, the revenue of these companies was R$1.6 billion – a growth of 13.5%.
“The company’s expectations for the promotional action are positive. With the campaign, we hope to expand the brand in Brazil and in specific regions”, adds Marques. According to information released by the company, #1 Lavanderia expects to reach 300 units in 2024. São Paulo is the Brazilian state with the largest number of franchise units, spread across 44 addresses.
Recently, the self-service laundry franchise reached the milestone of 210 units in 22 Brazilian states. The company was born in 2018, in Belém (PA), and held its most recent inauguration in the city of Barra de São Francisco (ES), in August.
According to the CEO, the company invested in publicizing the campaign to communicate the discounts through Meta tools. The action targets entrepreneurs who are already running a business or who want to start in the world of entrepreneurship.
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What motivated Launderia Express to offer a franchise fee discount on Black Friday?
## Black Friday Fever Hits Laundry Business
**Interviewer:** Welcome back to the show. Today we’re talking Black Friday trends, not just in retail, but also in franchising. Joining us is Raphael Marques, CEO of #1 Lavanderia Express, a self-service laundry franchise. Raphael, thanks for being here.
**Raphael:** Thanks for having me.
**Interviewer:** Let’s talk about laundry and Black Friday. It seems like an unexpected pairing. What made you decide to offer a discount on franchise fees this Black Friday?
**Raphael:** We wanted to capitalize on the excitement surrounding Black Friday and offer entrepreneurs a unique opportunity.
Black Friday has become a massive shopping event in Brazil, with 85% of consumers planning to participate this year, a significant increase from last year. [[1](https://www.infomoney.com.br/minhas-financas/85-das-pessoas-pretendem-comprar-na-black-friday-2024-diz-pesquisa/)]
**Interviewer:** Interesting. So, you’re seeing Black Friday as not just about retail deals, but also about business opportunities?
**Raphael:** Exactly! We’re offering a 16% discount on franchise fees to attract individuals who might be considering opening a self-service laundry business. It’s a chance to invest in a growing market and take advantage of the Black Friday momentum.
**Interviewer:** That’s a pretty substantial discount.
**Raphael:** Yes, we want to make it as attractive as possible for potential franchisees. The laundry industry is steady and resilient even in uncertain economic times.
**Interviewer:** Well, Raphael, thanks for shedding light on this unique Black Friday offering. I’m sure our viewers will find it insightful.
**Raphael:** Thank you for having me.
