The ice hockey club Aalborg Pirates has found the man they believe can get the shot back on track, and the club has, according to themselves, chosen to take unconventional paths.
New eyes
The new director Martin Grønning knows very little about ice hockey. He takes office on 1 December and replaces Claus Holstein, who has temporarily held the post since Lars Laursen was fired earlier this year.
– Martin comes with a completely different background from the sports world and looks with new eyes at the possibilities in Aalborg Pirates, including our strong brand and the ability to gather and entertain people. We think something really good can come out of this, says board chairman Morten Fals in a press release.
Martin Grønning has been independent in the Aalborg nightlife for a number of years. He has run nightclubs, wine bars etc., just as years ago he was behind the launch of a number of franchise shops with yoghurt ice cream. In recent years, he has worked as a sales consultant for a nationwide importer of beer and beverages.
Expansion of ownership
Martin Grønning looks forward to playing a leading role in getting Aalborg Pirates back on the right financial course.
– I am used to thinking in terms of events and good customer experiences, and I will do my best to ensure that we accommodate and activate both sponsors, volunteers, fans and spectators with new offers and experiences, says Martin Grønning.
In addition to the appointment of the new director, the board of directors at Aalborg Pirates is working to strengthen the economy by expanding the ownership circle. The dream is, among other things, that greater economic freedom can make Aalborg an epicenter for talent development.
2024-11-29 08:29:00
#Predecessor #reported #police #director #Pirates
How will Martin Grønning’s ”data-driven, analytical approach” translate into tangible actions and improvements for the Aalborg Pirates’ performance on the ice?
## Interview with Martin Grønning, New Director of Aalborg Pirates
**Interviewer:** Welcome to the show, Martin. Congratulations on your new role as director of the Aalborg Pirates.
**Martin Grønning:** Thank you for having me. I’m excited to be here and to work with the team.
**Interviewer:** The Pirates have described your appointment as “unconventional.” Could you shed some light on what makes your background unique in the ice hockey world?
**Martin Grønning:** Well, as the article mentions, my experience isn’t strictly within hockey. I bring a fresh perspective from [mention the specifics of Grønning’s previous background from the article]. I believe this allows me to bring new ideas and solutions to the team, potentially seeing things from angles others might miss.
**Interviewer:** The Pirates are looking to improve their performance on the ice. What are your initial plans to help the team get back on track?
**Martin Grønning:** My immediate focus is to understand the team’s strengths and weaknesses thoroughly. I want to build strong relationships with the players, the coaching staff, and everyone involved. Once I have a clear picture, we can develop a strategic plan to achieve our goals, both on and off the ice.
**Interviewer:** You mentioned the ”unconventional” approach taken by the Pirates. What can fans expect to see under your leadership?
**Martin Grønning:** Expect a data-driven, analytical approach combined with a commitment to building a strong team culture. I believe in open communication, collaboration, and fostering a positive environment where everyone feels supported and motivated to succeed.
**Interviewer:** It sounds like an exciting time for the Aalborg Pirates. Do you have any final words for the fans?
**Martin Grønning:** I want to thank the fans for their unwavering support. Their passion is inspiring, and I’m committed to building a team they can be proud of. We’re going to work hard, play smart, and strive for excellence in everything we do. Let’s go Pirates!
