2024-11-28 15:03:00
hearing aid feature of AirPods Pro 2which reached the TWS headphones (True Wireless Stereo) from Apple with the recent release of iOS 18.1.
In the video, which is just under two minutes long, a man listens with great difficulty to the noise of presents being opened and videos with memories being played in a typical Christmas environment.
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At a certain point, his daughter starts playing the guitar and, to hear her perfectly, he puts on his AirPods Pro 2 and immediately benefits from the crystal-clear hearing provided by the Apple feature.
The AirPods Pro 2 not only allow you to fully witness the song being played, but also hear the audio of the memories — previously practically indecipherable due to the character’s hearing loss.
For many of us, sound and how we listen shape how we connect to the world around us. However, people with hearing loss wait an average of ten years before having their hearing tested and fitted with hearing aids, leaving millions unaware that they are living with hearing loss and without the assistance they need.
Now, with the world’s first end-to-end hearing healthcare experience, you have access to a hearing test that delivers scientifically validated results in minutes and the ability to activate a clinical-grade hearing aid feature on your AirPods Pro 2 — directly from home.
Both the testing and hearing aid resources, it is worth remembering, are not yet available in Brazil — although the first can be accessed here thanks to a “workaround”.
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Are mainstream consumer earbud features designed for amplification a disruptive force in the hearing aid industry, or simply a passing trend?
## AirPods Pro 2 Hearing Features: Disruptor or Trend?
**John:** Welcome back to the show. Today we’re discussing the buzz around Apple’s latest commercial showcasing the hearing aid features of their AirPods Pro 2. Joining us is Dr. Emily Carter, an audiologist with over 15 years of experience. Dr. Carter, thanks for being here.
**Dr. Carter:** It’s my pleasure to be here, John.
**John:** Now, Apple’s commercial depicts a man struggling to hear in a lively Christmas setting, highlighting how the AirPods Pro 2 can enhance his experience. How significant is this move by Apple in the realm of hearing assistive technology?
**Dr. Carter:** It’s certainly a noteworthy development. While AirPods Pro 2 aren’t FDA-approved hearing aids, the availability of features like sound amplification and noise reduction in a mainstream, consumer-friendly product is significant. It brings awareness to hearing health and potentially opens up options for individuals who might not otherwise seek out traditional hearing aids.
**John:** You mentioned they aren’t FDA-approved hearing aids. Does that mean there are limitations to what these features can achieve?
**Dr. Carter:** Absolutely. AirPods Pro 2 won’t be suitable for everyone with hearing loss, especially those with more severe needs. They lack the fine-tuning and customization options offered by dedicated hearing aids.
**John:** Reddit is abuzz with discussions whether this will disrupt the traditional hearing aid industry[” style=”margin: auto;margin-bottom: 5px;max-width: 100%” />
(https://www.reddit.com/r/HearingAids/comments/1fda5q1/apple_airpods_pro_just_became_the_gamechanger_for/)]. What are your thoughts?
**Dr. Carter:** It’s possible that this could lead to increased competition and innovation within the hearing aid industry. Greater awareness and accessibility might encourage traditional manufacturers to explore more affordable and user-friendly options. However, it’s unlikely to completely replace the need for traditional hearing aids anytime soon.
**John:** Interesting perspective. Thank you for shedding light on this, Dr. Carter.
**Dr. Carter:** You’re welcome, John. It’s an exciting time in the field of hearing health, and it will be fascinating to see how things evolve.
