The German automotive company will also continue to develop internal combustion engine models, keeping traditional engines at least until 2030.
Porsche’s financial director, Lutz Meschke, has announced that the brand will not rush to write off internal combustion engines, although previously it was planned otherwise. Similar to the British Lotus, the German luxury sports car manufacturer has also evaluated the situation and, seeing the attitude of the buyers (sales of the electric Taycan fell by 50% by the third quarter of this year), made conclusions.
Porsche will continue to produce cars with internal combustion engines at least until 2030, leaving the eight-cylinder engines with which the Cayenne and Panamera are equipped, and even models that were originally planned as electric cars could get internal combustion engines in parallel with the electric drive. For example, gasoline engines could be returned to the Boxster and Cayman, and the Macan could also be equipped with a traditional internal combustion engine again.
The iconic 911 won’t become a fully electric vehicle either, at least not this decade. Instead, a gradual transition will be used, with an emphasis on hybrid modifications first.
Lotus recently announced a change of course – the British company had planned to switch to all-electric models by 2028, but now it is no longer in effect and has chosen a more moderate strategy, with a greater emphasis on hybrids and electric models with Range Extender technology.
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Porsche: The Rebellion Against Electric Vehicles Has Begun
(Ricky Gervais clears his throat, a smirk forming on his face) Ah, the luxury car market, where the rich and environmentally-unconscious come to play. And what do they want? Cars that still make a nice V8 rumble, apparently.
You see, folks, Porsche, the German automotive company, has announced that they’ll be continuing to develop and produce internal combustion engine models. That’s right, they’re throwing a spanner in the works of the electric vehicle revolution, or at least, they’re not giving in to the pressure just yet.
(Jimmy Carr chimes in with a sarcastic remark) Oh, wow, what a bold move. Who needs the environment when you can have a 911 that still sounds like a proper sports car?
But, let’s get down to the numbers. Porsche’s financial director, Lutz Meschke, said that despite initial plans to go all-in on electric, sales of their electric Taycan model took a rather unfortunate nosedive – a 50% drop by the third quarter, no less.
(Rowan Atkinson, in a rather philosophical tone) Ah, theMEDheads of the good people at Porsche. They’re not just looking at the bottom line; they’re considering the wants of their customers. After all, one does not simply ‘range anxiety’ into oblivion.
So, what does this mean? Well, Porsche will be sticking to what they know best: producing sleek, powerful, and incredibly expensive cars that still have a classic internal combustion engine under the bonnet. The Cayenne and Panamera will see eight-cylinder engines, because, well, one must keep up appearances.
(Lee Evans, with his signature, on-the-spot impressions) And you know what? The iconic 911 won’t be going all-electric anytime soon. Can you imagine? ‘Vroom, vroom, electric silence… zzz…’ No, no, we want the purr of an engine, don’t we?
In fact, the 911’s going to go down the hybrid route first. Think of it as dipping one’s toe into the electric car pool without committing to a full emperor’s-new-clothes-type situation.
It appears Lotus, the British sports car maker, has also suffered a crisis of confidence over their initial all-electric dreams. Originally, they wanted to ditch internal combustion engines altogether by 2028. Now, they’re going for a more measured approach – read: hedging their bets.
In conclusion, (Ricky Gervais delivers the final blow) Porsche has taken a stand against the tide of electric vehicles, shouting loudly from the rooftops, ‘We still love our internal combustion engines, and you can’t force us to abandon them just yet!’ Ah, who needs environmentally friendly when you can have that V8 roar? (Carr chuckles)
The German automotive giant, Porsche, has made a significant shift in its strategy, deciding to retain traditional internal combustion engine models in its lineup until at least 2030, a move that may be seen as a bid to cater to the evolving preferences of its customers worldwide.
Lutz Meschke, Porsche’s esteemed Financial Director, recently announced that the luxury sports car brand has revised its approach to the electric vehicle (EV) market, opting not to abruptly discontinue internal combustion engines as initially planned. This change in strategy comes on the heels of a thorough evaluation, which took into account buyer sentiment, as evident from the 50% drop in sales of the electric Taycan by the third quarter of this year.
Contrary to earlier plans, Porsche will continue to manufacture internal combustion engine-equipped cars, including the iconic eight-cylinder engines powering the Cayenne and Panamera models, until at least 2030. Furthermore, models originally slated for electric-only production may now be offered with internal combustion engine options in tandem with their electric counterparts. A prime example of this new strategy is the potential re-introduction of gasoline engines into the esteemed Boxster and Cayman lineups, as well as the reintroduction of traditional internal combustion engines into the Macan model.
In a significant development, the legendary Porsche 911 is also spared from becoming a fully electric vehicle, at least for the remainder of the decade. Instead, the brand will adopt a gradual transition approach, focusing first on the development of innovative hybrid powertrain solutions.
Lotus, a British luxury sports car manufacturer, recently underwent a similar shift in strategy, choosing a more middle-of-the-road approach, which emphasizes hybrid and electric models equipped with Range Extender technology. The company initially aimed to switch to an all-electric lineup by 2028 but has since opted to adopt a more measured strategy in response to changing market dynamics and consumer preferences.
