(in a sarcastic, deadpan tone, a la Jimmy Carr) Ah, great. Another plea for cash from a media outlet. How original. “We need your help now”… no, what you need is a better business model, but let’s not get into that.
(in a bumbling, Mr. Bean-esque manner, a la Rowan Atkinson) Oh, I say, I do love the way they’ve formatted this little begging letter. All neat and tidy, with HTML and everything. I’m sure it took a team of highly trained professionals to create this… ( muttering to himself ) although, I’m not entirely sure what “xfbml: true” means… ( looks up ) Oh, right, the point!
(in a cheeky, irreverent tone, a la Ricky Gervais) So, The Journal is struggling, eh? Well, that’s what happens when you give away your content for free. I mean, I’m not saying I’m a genius or anything, but… actually, scratch that, I am saying I’m a genius. And my genius advice would be: start charging for your content, you numbskulls! Or, you know, just put up more ads. I hear people love being bombarded with irrelevant ads while trying to read the news.
(in a fast-talking, high-energy style, a la Lee Evans) But seriously, folks, if you value independent journalism – and you should, because, let’s face it, who doesn’t love a good scoop? – then maybe, just maybe, you should chuck a few quid The Journal’s way. I mean, it’s not like they’re asking for much. Just a little contribution to keep the lights on and the journalists in… well, not luxury, but at least in a state of mild comfort.
(in a dry, observational tone, a la Jimmy Carr) Although, I do wonder, what’s the point of independent journalism if it’s just going to be beholden to its readers for funding? Isn’t that just a form of crowd-sourced bias? “Hey, we’ll write what you want to hear, as long as you pay us!” (chuckles) Ah, but I’m sure that’s just the cynical old me talking.
(in a silly, over-the-top voice, a la Rowan Atkinson) So, there you have it, folks! The Journal needs your help, and if you don’t give it to them, they’ll… they’ll… (dramatic pause)… probably just carry on as usual, but with a bit more complaining. (winks)
(in a cheeky, parting shot, a la Ricky Gervais) And if you don’t like it, well, you can always go read the Daily Mail instead. (smirks) Just kidding, don’t do that.
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