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If you’re still reeling from the drama of the latest season of “Emily in Paris” (and believe us, we understand your obsession), you won’t want to miss the exciting new collection from Bath & Body Works. This latest collaboration, Bath & Body Works x “Emily in Paris,” is a match made in heaven that will undoubtedly lead you to click that “add to cart” button repeatedly.
The collaboration boasts an impressive lineup of more than 50 delightful products, encompassing everything from luxurious body care and vibrant lipsticks to enchanting candles, practical hand sanitizers, and fragrant hand soaps. With items priced between $2 and $37, there’s something for everyone in this charming collection.
“For this collection, we really wanted to bring Paris and the world of Emily Cooper to life,” Kristie Lewis, the senior vice president of merchandising for the brand, told PS. “We focused on classic Parisian themes and fragrances such as champagne, macarons, lavender, and more. We thought deeply about what the characters in the show adore, the essence they represent, and how we could translate those themes into a sensory experience that resonates with fans.”
The brand has put the spotlight on four exclusive fragrances unique to Bath & Body Works. The first, Champagne in Paris, introduces a brand-new scent that tantalizes the senses with notes of champagne spritz, elderberry spritz, and delicate lily of the valley. The second scent, Paris Amour, makes its return after a successful debut in 2011, featuring the harmonious blend of French tulips, apple blossoms, and sparkling pink champagne. Lavender Luxe enchants with its notes of jasmine and a vanilla crush, while Macaron Cloud delights with sweet notes of spun sugar and vibrant pink berries.
“At Bath & Body Works, we pride ourselves on transforming beloved items into fragrances that truly capture their essence,” says Lewis. “Champagne in Paris is an entirely new scent we developed specifically for this collection . . . inhaling it evokes the sparkling joy of uncorking a brand new bottle of champagne.” Lewis further elaborates that Macaron Cloud is crafted to embody the delightful allure of everyone’s favorite Parisian treat. “Our gourmand fragrances have always been popular, and this one is sure to follow suit.”
The comprehensive Bath & Body Works x “Emily in Paris” collection will be available for purchase both in-store and online starting November 26. In the meantime, sneak peeks of some standout items are available for you to explore. Don’t miss out on signing up for Bath & Body Works’s loyalty program to begin earning points as you shop.
How does Bath & Body Works plan to engage customers through promotional activities related to the new collection?
**Interview with Kristie Lewis, Senior Vice President of Merchandising at Bath & Body Works**
**Editor**: Thanks for joining us today, Kristie! The new Bath & Body Works x “Emily in Paris” collection is generating a lot of buzz. Could you share what inspired this exciting collaboration?
**Kristie Lewis**: Absolutely! We wanted to create a collection that captures the essence of Paris and the charm of Emily Cooper from “Emily in Paris.” Our team focused on classic Parisian themes and fragrances—think champagne, macarons, lavender—elements that are not just iconic to Paris but also resonate with the show’s aesthetic. It’s all about bringing that vibrant, whimsical feel directly to our customers’ homes.
**Editor**: It sounds delightful! Can you tell us about the range of products included in this collection?
**Kristie Lewis**: Of course! The collection includes over 50 products, catering to a variety of needs and preferences. From luxurious body care items and beautiful candles to vibrant lipsticks and practical hand sanitizers, there’s something for everyone. We’ve priced items between $2 and $37, making it accessible while still capturing that sense of Parisian luxury.
**Editor**: That sounds fantastic! With the show’s popularity, how do you see this collection appealing to fans of “Emily in Paris”?
**Kristie Lewis**: We believe that fans of the show will appreciate how we’ve intertwined the themes of the series with our products. Each item evokes the fun, romantic, and stylish elements that Emily embodies. It’s not just about purchasing a product; it’s about bringing a piece of that Parisian lifestyle into their daily routines.
**Editor**: It’s definitely a match made in heaven! Now, with the potential for high engagement from fans, are there any special promotional activities planned to accompany the launch?
**Kristie Lewis**: Yes! We are working on social media campaigns that will encourage our customers to share their own “Emily in Paris” moments using our products. We want to create a community where fans can interact and share their favorite scents and styles inspired by the show.
**Editor**: That sounds like a great way to engage your audience! Lastly, for those interested in purchasing, any advice you’d give them regarding shopping through affiliate links or promotions?
**Kristie Lewis**: Definitely! While we offer carefully curated recommendations and some of our items may feature paid promotions, we encourage shoppers to visit our affiliate links as they can help them discover exclusive offers. Transparency is key, so we always provide information on our Product Review Guidelines so customers can make informed decisions.
**Editor**: Thank you for your insights, Kristie! We’re excited to see how this collection unfolds.
**Kristie Lewis**: Thank you for having me! We can’t wait for everyone to experience our “Emily in Paris” products.