Delicate moment for Stellar: the super automotive group has to deal with a sales crisis that appears evident when analyzing the data referring to the comparison between October 2023 and the same month of 2024.
Stellantis, drop in registrations in October 2024
According to what was reported by Acea, the Association of European Automobile Manufacturers, Stellantis has to deal with a drop in registrations of 16.9% at a continental level: the Group’s sales are struggling with two months left until the end of the year.
During the month of October the company registered 130,986 cars in Europacompared to the 157,625 registered in October 2023. The market share in the Old Continent is 14.4% against 17.4% a year ago.
Those relating to the whole of 2024 are also not very encouraging: since the beginning of the year, Stellantis’ decline was 6.9% compared to the same period of the previous year. A delicate situation for the super Group born from the merger between FCA and PSA which is dealing with a crisis sales similar to many other car manufacturers in Europe.
European market in crisis: new data
According to i data provided by Acea, some car manufacturers can smile in the comparison between October 2023 and October 2024, while others have to reflect on the loss of percentage points.
Bene Volkswagendespite the crisis that has hit the German group in recent months: compared to October a year ago, sales rose by 16.7%, a more vital figure than ever given the current situation of the Wolfsburg company.
Positive results also for BMW: +4.7% on an annual basis. Very good Toyota which in Europe sold 17.4% more than what happened in October 2023. In the red, however, in addition to Stellantis, the Renault Group stands out with a 1.5% decrease in sales volumes compared to October 2023.
On European territory, Hyundai has lost ground: the South Korean company registered 89,603 cars in October, 7.5% less than the same month in 2023, with a share of 8.0% compared to 8.6% one year ago. Mercedes-Benz drops (-1%) and above all Tesla: the difference in the comparison between the data of October 2023 and that of the same month of 2024 is a negative sign equal to 21% less.
Sales of Ford grappling with the crisis in Europe: the American company, in the Old Continent, registered 26,013 cars in October 2024, 7.8% less than the same month of 2023, with a market share of 3% against 3 .3% of a year ago.
The case of hybrid-electrics: increasing numbers
In Europe, registrations of plug-in hybrid cars have decreased (7.2% less) but those of hybrid-electric: 17.5% more in the space of a year, with a market share that rose from 28.6 to 33.3% from October 2023 to the same month in 2024.
Hybrid-electric cars, for the second consecutive month, have exceeded the number of registrations of petrol cars: important and indicative data on the preferences of European customers, who are increasingly attracted to models with these characteristics, compared to pure electric ones. If hybrid cars confirm the same numbers in the coming months, they could seriously represent a sort of hope for the relaunch of the sector on European territory.
Stellantis & The Sales Slump: A Car-astrophe or Just an October Surprise?
Well, well, well! It seems that Stellantis is having a bit of a moment! You know, that moment where you realize that nobody wants your flashy new car? According to Acea, the Association of European Automobile Manufacturers (because who doesn’t love a good car acronym?), Stellantis is facing a tumultuous 16.9% drop in registrations from October 2023 to October 2024. It’s like watching your favorite football team spectacularly lose a match while you sit there, popcorn in hand, wondering how it all went so wrong.
Stellantis: A Slump in October Registrations
In just the month of October, Stellantis saw a decrease from 157,625 registrations in October 2023 to a mere 130,986 this year. That’s not just a drop; that’s a nosedive! With a market share of 14.4%, compared to 17.4% a year before, it seems the car sales team might need to borrow some of those old-school motivational posters…you know, the ones with kittens climbing trees or motivational quotes that would make a hamster cry?
Looking at the bigger picture, the overall decline for Stellantis stands at 6.9% for the year, and let’s be honest, these numbers are more disappointing than finding out that your takeaway is missing half of your order.
A European Market in Crisis: Who’s Winners and Losers?
Now, while Stellantis pulls its hair out, some automakers are grinning like Cheshire cats. Volkswagen, for instance, defied the odds with a sales increase of 16.7%, proving that sometimes, it pays to be the tortoise in a race against hares with a caffeine addiction.
BMW isn’t crying either, posting a modest 4.7% growth. But let’s give a round of applause for Toyota, who’s kicking it out of the park with a whopping 17.4% increase in sales. If only Stellantis could borrow a page from their playbook…or at least some of their good fortune!
On the other hand, Renault is sulking too, with a 1.5% dip in sales. And hey, let’s not forget Hyundai, who’s lost 7.5%, while the posh set at Mercedes-Benz and Tesla aren’t feeling too chipper either, dropping 1% and a staggering 21% respectively. Talk about a car crash!
The Rise of Hybrid-Electric Cars: The Little Engine That Could
Amidst the doom and gloom, it appears that hybrid-electric cars are staged for a comeback, like a beloved sitcom character. Registrations for these eco-friendly rides are flying high with a 17.5% increase, asserting that the green revolution is more than just a fleeting trend. With their share in the market jumping from 28.6% to an impressive 33.3%, it looks like more customers are opting for a vehicle that won’t give them a second mortgage to drive!
For the second consecutive month, hybrid-electric cars have outpaced petrol car registrations in Europe, which might just knock petrol cars down a peg or two. If this trend continues, we might finally see the hope Stellantis and its fellow automakers need—a ray of light peeking through the smog!
So, whether you’re a die-hard petrolhead or someone peering curiously at these new-fangled electric widgets, it’s certainly a curious time in the automotive world. Stellantis may need to rev up its engines soon before it’s officially left in the dust!
Delicate moment for Stellantis: the prominent automotive giant is currently facing a significant sales crisis, a situation starkly highlighted when examining the data comparing October 2023 to October 2024.
Stellantis, drop in registrations in October 2024
According to the latest figures released by Acea, the Association of European Automobile Manufacturers, Stellantis is grappling with a considerable decline in registrations, marked at 16.9% across Europe. The Group’s sales are under considerable pressure as we approach the final two months of the year.
In October, the company recorded just 130,986 car registrations in Europa, a stark contrast to the 157,625 units sold in October 2023. The Group’s market share has also seen a dip, falling to 14.4% from last year’s 17.4%.
Those relating to the whole of 2024 are also not very encouraging: since the beginning of the year, Stellantis’ decline was 6.9% compared to the same period of the previous year. A delicate situation for the super Group born from the merger between FCA and PSA, the automotive powerhouse is confronting a sales crisis akin to many other manufacturers across Europe.
European market in crisis: new data
According to the analysis provided by Acea, while certain car manufacturers are showing a positive trajectory in the comparison between October 2023 and October 2024, others are witnessing notable declines in their percentage points.
Bene Volkswagen, despite the upheaval the German group has faced in recent months, has reported an impressive turnaround with a 16.7% increase in sales compared to the same month last year, a crucial figure given the current challenges confronting the Wolfsburg company.
Positive results also for BMW, which saw a growth of 4.7% on an annual basis. Remarkably, Toyota has achieved impressive success in Europe, selling 17.4% more vehicles compared to October last year. In contrast to Stellantis, the Renault Group is in the red, lamenting a 1.5% drop in sales volumes from October 2023.
On European soil, Hyundai has noted a decline, with the South Korean manufacturer registering 89,603 cars in October—7.5% fewer than the same month in 2023, affecting its market share which has slipped to 8.0% from 8.6% last year. Similarly, Mercedes-Benz has recorded a slight decrease of 1%, but the most striking downturn comes from Tesla, which saw its figures plummet by 21% in comparison to October 2023.
Sales of Ford are similarly impacted, as the American automaker registered 26,013 cars in Europe during October 2024, reflecting a 7.8% decline from the prior year, resulting in a market share reduction to 3%, down from 3.3% in 2023.
The case of hybrid-electrics: increasing numbers
In Europe, while registrations of plug-in hybrid cars have seen a decrease of 7.2%, there is notable growth in the hybrid-electric segment, which has increased by 17.5% over the past year. This shift has bolstered the market share of hybrid-electric vehicles, rising from 28.6% to an impressive 33.3% from October 2023 to October 2024.
Hybrid-electric cars, for the second consecutive month, have exceeded the number of registrations of petrol cars, illustrating a significant trend in the preferences of European consumers who are increasingly drawn to these models over traditional petrol options. If hybrid cars maintain their upward trajectory, they could emerge as a beacon of hope for revitalizing the automotive sector across Europe.
What factors contributed to Toyota’s 17.4% increase in sales in Europe compared to October 2023?
Ably, Toyota achieved a significant 17.4% increase in sales in Europe compared to October 2023. However, not all companies share this success. The Renault Group faced a setback, recording a 1.5% decline in sales volumes for the same period, indicating a tougher market environment for some of its brands.
On the other end of the spectrum, Hyundai reported a 7.5% drop in car registrations, marking a decline from 2023, and its market share diminished from 8.6% to 8.0%. Luxury brands like Mercedes-Benz and Tesla couldn’t escape the trends either, experiencing a slight decrease of 1% and a sharp 21% drop in registrations, respectively.
Amidst these market fluctuations, Ford also grappled with challenges, logging 26,013 registrations in October 2024, which reflects a 7.8% decline compared to the previous year and a decreased market share of 3% versus 3.3%.
The Rise of Hybrid-Electric Vehicles
Interestingly, despite the downturns in many segments, the hybrid-electric vehicle category is experiencing robust growth. Registrations for plug-in hybrids saw a dip of 7.2%, yet traditional hybrid-electric vehicles surged by an impressive 17.5% year-over-year. Their market share rose from 28.6% to 33.3%, showcasing a substantial shift in consumer preferences. For two consecutive months, hybrid-electric cars have outstripped petrol vehicle registrations, highlighting a growing inclination among European buyers towards more eco-friendly vehicle options. If this trend continues, hybrid cars might emerge as vital players in boosting the industry’s recovery in Europe.
while Stellantis navigates a challenging sales environment, other manufacturers are thriving, and the future of the automotive industry in Europe appears to rely increasingly on hybrid-electric solutions. The coming months will be critical for all players to adapt and innovate in this dynamic market landscape.
