Renowned online gaming platform and content services provider gearing up to deliver a superior customer experience alongside responsible gaming solutions
BUFFALO, N.Y., and NEW YORK (Nov. 19, 2024) – Delaware North, a preeminent global hospitality and entertainment enterprise boasting a diverse portfolio of regional casinos and an interactive gaming arm, has officially chosen Playtech, a leading name in online gaming platforms, as its technology partner. This collaboration will fortify the capabilities of its Betly mobile sportsbook and casino offerings.
Beginning this month, Playtech will serve as the new platform provider for Betly sportsbooks, with the inaugural launch taking place in Betly Ohio. This launch marks the replacement of the previous MVGBet as part of an affiliate license partnership with Miami Valley Gaming, a venture property of Delaware North conveniently nestled between Cincinnati and Dayton. Furthermore, in the coming months, Betly sportsbooks operational in Arkansas, Tennessee, and West Virginia—where Betly also offers online casino services—will transition to the robust Playtech platform.
“We are very pleased to forge a partnership with Playtech, which allows us to provide Betly customers with an unparalleled mobile sports betting and online casino experience, backed by a prominent industry leader,” stated Lee Terfloth, the chief interactive gaming officer for Delaware North.
“Thanks to this alliance, our team can now roll out an array of compelling promotional features via the Playtech platform, enabling Betly to offer customers a spectrum of enticing and personalized offerings. These will encompass bonus bets, odds boosts, prize drawings, and thrilling tournaments. Consequently, customers can expect tailored content that resonates with their historical betting preferences,” Terfloth explained.
Responsible Gaming
Betly remains dedicated to fostering responsible gaming by offering users informative resources aimed at identifying problem gambling and empowering players with innovative tools that facilitate self-imposed limits on deposits, losses, session times, and amounts spent.
With the shift to Playtech’s advanced platform, Delaware North will benefit from a comprehensive suite of responsible gaming solutions, including BetBuddy—an industry-leading responsible gaming technology that delivers invaluable insights into behaviors indicative of at-risk players. This technology equips operators with essential tools for early intervention and personalized messaging for players demonstrating concerning behaviors.
Additionally, Delaware North has teamed up with Birches Health, a nationally recognized behavioral addiction program that specializes in online treatment for various addictions, including gambling and sports betting. This collaboration will enable the integration of personalized behavioral health assessments into the Betly app, offering users a genuine digital tool to evaluate their relationship with gaming and facilitating access to certified mental health counselors. Furthermore, Birches Health will provide comprehensive, clinician-led responsible gaming training for all Delaware North personnel along with curated responsible gaming content.
The Betly Sportsbook Ohio now boasts a fully operational statewide mobile sports betting application available on the Apple App Store for iOS users, on the Google Play Store for Android users, and on desktop at oh.betly.com.
Additional Features
Betly Sportsbook Ohio is significantly enhancing its customer support framework by enlarging its team to provide more accessible phone support, thereby optimizing the customer experience and minimizing waiting times. The sportsbook has revamped its onboarding process and introduced diverse payment options, player journey automations, varying bonusing capacities, and improved responsible gaming measures alongside customer intervention strategies.
Wagering capabilities have been expanded to include exciting features such as same-game parlays, regionally curated odds boosts, a multitude of pre-match and in-play player prop bets, reduced suspension times for in-play sporting events, teaser betting options, and automated promotional settings contingent on results. In collaboration with Genius Sports, Betly Sportsbook Ohio will provide official data from the National Football League.
About Playtech
Established in 1999 and publicly listed on the Main Market of the London Stock Exchange, Playtech stands as a leading technological innovator within the gambling sector, employing over 7,900 staff across 20 countries globally. Recognized as the foremost technology firm in the gambling industry, Playtech offers business intelligence-driven software solutions, services, content, and platform technologies spanning popular product verticals such as casino, live casino, sports betting, virtual sports, bingo, and poker. Playtech is also celebrated for pioneering omnichannel technology through its integrated platform, Playtech ONE, which consolidates data-driven marketing expertise, single wallet options, CRM, and responsible gaming provisions across all product verticals, both online and at retail venues. Its technological solutions are provided on a B2B basis to leading online and physical operators, land-based casino groups, and even government-sponsored entities like lotteries. Playtech Group also owns and manages Snaitech, a prominent sports betting and gaming company in Italy, both online and in retail.
About Delaware North Gaming
As one of the most pioneering gaming operators in the United States, Delaware North excels in regional venues featuring slots, video gaming machines, table games, poker rooms, full-service dining options, retail shops, and accommodations. The company operates multiple gaming destinations across New York, New Hampshire, Arizona, Arkansas, Florida, West Virginia, Ohio, Illinois, and even overseas in Australia. Delaware North serves as the primary consultant on the $700 million casino resort project for the Catawba Nation in North Carolina. Furthermore, the interactive division adeptly manages mobile sports betting and iGaming in various states and is the owner of Ruby Seven Studios, a leading force in social casino gaming application development.
About Delaware North
Delaware North is a global powerhouse in the hospitality and entertainment sector, serving over half a billion guests annually across three continents. Their operations span high-profile sports venues, airports, national parks, restaurants, resorts, hotels, and casinos. With over a century of enduring partnerships and a commitment to community and sustainability, Delaware North aspires to create unforgettable experiences while reimagining the future. Discover more at www.DelawareNorth.com and engage with them on Facebook, Instagram, and LinkedIn.
What are some key benefits that Playtech’s technology brings to the Betly platform?
**Interview with Lee Terfloth, Chief Interactive Gaming Officer at Delaware North**
**Editor:** Thank you, Lee, for joining us today. Delaware North recently partnered with Playtech for your Betly mobile sportsbook and casino offerings. Can you tell us what influenced this collaboration?
**Lee Terfloth:** Thank you for having me! Our partnership with Playtech is driven by our commitment to enhancing customer experience. Playtech’s advanced platform offers us the technology and flexibility necessary to provide a superior sports betting and gaming experience. They are a recognized leader in the online gaming sector, and we believe this alliance will allow us to roll out compelling promotional features and personalized offerings for our customers.
**Editor:** It sounds like player experience is a top priority. Can you elaborate on some of the exciting features that users can expect from the Betly platform moving forward?
**Lee Terfloth:** Absolutely! With Playtech’s capabilities, we’re excited to introduce features like same-game parlays, regional odds boosts, and a wide variety of player prop bets for both pre-match and in-play betting. We’re also focusing on reducing waiting times and increasing customer support accessibility, as we feel that a seamless experience is crucial for our users.
**Editor:** Responsible gaming is becoming increasingly important in the industry. How is Delaware North integrating responsible gaming solutions into the Betly platform?
**Lee Terfloth:** We take responsible gaming very seriously. Our collaboration with Birches Health will allow us to provide users with behavioral health assessments directly within the Betly app. Additionally, we have adopted the BetBuddy technology, which helps us identify at-risk players early on, allowing for personalized messaging and interventions. Our goal is to empower users with the tools and information they need to game responsibly.
**Editor:** That’s commendable. Can you shed light on how the onboarding process and payment options are being revamped for new users?
**Lee Terfloth:** Certainly! We’ve redesigned the onboarding process to make it simpler and more intuitive for our new users. Alongside that, we are expanding our payment options, allowing users to choose the method that best suits them—whether that’s traditional banking, e-wallets, or other popular options. We want to ensure that the entire journey, from registration to making their first bet, is as smooth as possible.
**Editor:** Last but not least, where can users find the Betly Sportsbook Ohio, and when can they expect the other markets to transition to the new platform?
**Lee Terfloth:** Users can access the Betly Sportsbook Ohio on our mobile apps, available on both iOS and Android, or directly from our website. As for the other markets—Arkansas, Tennessee, and West Virginia—we’re in the process of transitioning those platforms to Playtech in the coming months, so we expect to have those live soon.
**Editor:** Thank you, Lee, for sharing these insights. It sounds like an exciting time for Betly and Delaware North, and we look forward to seeing how these changes enhance the gaming experience.
**Lee Terfloth:** Thank you! We’re thrilled about the future and are committed to delivering an exceptional experience for all our users.
