2024-11-19 09:30:00
The German manufacturer BMW has just delivered its new fleet of 100% electric vehicles to Real Madrid women’s players. An allocation which comes approximately two months, after the same livery from the German manufacturer, for the benefit of the men’s team of French Camavinga, Ferland Mendy, Mbappé and Tchouaméni.
Each member of the team, from coach Alberto Toril to stars like Linda Caicedo and Athenea del Castillo, was assigned a latest generation, exclusively electric BMW vehicle. The choice fell on three flagship models in the range: the iX2, a sporty SUV coupe, the i4, a grand touring sedan, and the iX, the technological flagship of the brand.
All-electric BMWs for Real Madrid players
Coach Alberto Toril received a BMW iX xDrive50, while his players split between the different models according to their preferences. The stars of the team like Linda Caicedo and Athenea del Castillo opted for the sporty i4 M50, capable of going from 0 to 100 km/h in just 3.9 seconds thanks to its 544 horsepower.
This initiative is part of an eco-responsible approach, particularly visible with the BMW iX which incorporates numerous recycled materials, from leather tanned with olive leaves to floor mats made from recycled fishing nets.
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What are the potential marketing strategies that Real Madrid and BMW could explore together through their partnership?
**Interview with Sports Analyst Maria Gonzalez on Real Madrid’s Recent Partnership with BMW**
**Editor**: Good morning, Maria. Thanks for joining us today. Real Madrid recently announced a new partnership with BMW. Can you tell us about the significance of this collaboration?
**Maria Gonzalez**: Good morning! Yes, this partnership is significant for several reasons. Firstly, BMW aligns itself with one of the most prestigious football clubs in the world, enhancing its brand visibility and tapping into the global fan base of Real Madrid. Additionally, this partnership reflects a commitment to innovation and luxury, which are core values of both brands.
**Editor**: How do you think this partnership will impact Real Madrid’s image and financial standing?
**Maria Gonzalez**: It’s certainly a boost to their image, especially now that they are integrating aspects of sustainable technology in their cars, like electric models. Financially, this could result in increased sponsorship revenue, as effective partnerships often lead to mutual promotions and greater exposure.
**Editor**: There are already talks of possible joint ventures in marketing and promotions. What can fans expect from this collaboration in the near future?
**Maria Gonzalez**: Fans can expect exclusive events, promotional deals, and content that highlights both brands. For instance, we might see themed vehicles related to Real Madrid, test-drive events at the stadium, or special features in club merchandise. It’s all about deepening the connection between fans and both brands.
**Editor**: What do you think this means for BMW’s marketing strategy moving forward?
**Maria Gonzalez**: BMW’s strategy appears to focus on creating a lifestyle brand that transcends just automotive. By partnering with a football club, they can engage with fans on a personal level and establish themselves as not just a car manufacturer, but a part of a lifestyle that includes sports, glamour, and innovation.
**Editor**: Thank you, Maria, for your insights. It’s certainly an exciting development for both Real Madrid and BMW.
**Maria Gonzalez**: Thank you for having me! Looking forward to seeing how this progresses!