Sky Cinema has unveiled its enchanting Christmas advert for 2024, titled “The Little Girl,” which pays homage to the magical allure, joy, and lasting charm of holiday cinema. This delightful new advertisement chronicles the journey of a young girl who, inspired by the heartwarming narratives of classic Christmas films, gathers the courage to invite a boy to join her for a trip to the cinema. This captivating spot is part of Sky’s broader “Movies Make Christmas” initiative, emphasizing how films can forge connections and infuse the festive time with a sprinkle of magic.
The narrative kicks off with the girl assisting her mother in adorning their Christmas tree, while the beloved holiday film Elf flickers in the background. She beams with joy as Buddy, the endearingly awkward character, fumbles to express his affection, nervously asking his crush, “I feel really warm when I’m around you. So, do you wanna go and eat food?”
As the advert unfolds, the young girl immerses herself in a treasure trove of Christmas classics, relishing every moment. She’s shown lounging on her bed, accompanied by her furry friend, while the iconic film It’s a Wonderful Life plays, her cheeks flushing as George Bailey declares, “I’ll give you the moon.” Following a festive nativity performance, she is captured in the backseat of the car, enthusiastically mouthing the lyrics along with Wonka, saying “Come… with me.”
Back at home, the girl’s excitement continues to build as she catches snippets of her parents enjoying The Holiday. Amanda’s words, “I’m thinking I’ve got a date… if you’ll have me,” serve as the backdrop for her growing anticipation and motivation to take a leap of faith.
In the heartwarming concluding scene at the school gates, social media personalities LDN Family make a cameo as the young girl, clutching a pair of complimentary Vue Cinema tickets, musters her courage. With delicate snowflakes descending around her, she approaches the boy, saying with all the charm she can muster, “I… feel warm around you. I’d give you the moon. So, come… with me to the cinema. If you’ll have me?” Her sweet wink, reminiscent of Buddy’s style, seals the moment with a delightful “Son of a nutcracker!”
Robin Garton, Group ECD Advertising, at Sky Creative, reflected, “We’ve created a mini-Christmas Movie about Christmas movies. Narrative arc, protagonist, jeopardy, triumph – all key elements of great storytelling. It’s (back to) the essence that initially made Christmas ads so memorable.”
Sky Cinema offers not just two free Vue cinema tickets each month, but also access to an extensive library of over 1,000 on-demand movies. This includes beloved holiday staples like Elf, The Holiday, Love Actually, and The Polar Express, plus an impressive selection of the latest blockbuster releases not available anywhere else, featuring films like Wonka, Dune 2, and Kung Fu Panda 4. Additionally, subscribers can dive into an extensive collection of entertainment available on Paramount+, featuring new TV series and films, at no extra cost.
Carli Kerr, MD of Marketing at Sky and Now, stated, “A great movie at Christmas is hard to beat, and we recognize the popularity of cinema attendance during the holiday season. With Sky Cinema, our customers have the unique opportunity to not only enjoy films from the comfort of their homes this season but also to experience the latest releases with the inclusion of two complimentary Vue cinema tickets bundled in their subscription. Our goal with this advert is to highlight this unique offering while celebrating the collective joy that comes from watching movies together during the festive season.”
This Christmas, Sky Cinema is rolling out an exclusive Black Friday promotion. From now until December 3, Sky customers can upgrade to Sky Cinema for just £9. Tune in to Sky Cinema and uncover why “Movies Make Christmas” at www.sky.com/tv/cinema.
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NOTES TO EDITORS
Main Brand Ad
Carli Kerr (Managing Director NOW and Sky Content)
Jamie Schwartz (Marketing Director)
Abbey Kickham (Head of Marketing)
Gemma Bell (Marketing Manager)
Suzie Goulding (Marketing Manager)
Robin Garton (Group ECD – Advertising)
Rob Welch (Creative Director)
Sam Rhodes (Creative)
Lucy Weetman (Creative)
Paul Mortimore (Head of Production)
Danny Wimborne (Senior Producer)
Nicholas Judd (Head of Business)
Natalie Lewy (Senior Account Director)
Nicholas Hoile (Account Director)
Post – Framestore
Audio post – Absolute
Grade – Company 3
Wider Campaign
Laura Ingate (Marketing Manager)
Rachel Bolton (Marketing Manager)
Milana Djakovic (Business Strategy Graduate)
Sara Thomas (Head of Marketing)
Charlotte Mitchell (Head of PR)
Molly Goring (Senior Manager – Social and Comms)
Katie White (Influencer Manager)
Charlie Harris (Publicist)
Fabio Orlando (Social Media Executive)
Melina Hemchaoui (Account Manager)
Chris Dorn (Creative Director – Advertising Design)
Alistair Dixon (Design Director)
Andy Crocker (Senior Designer)
David Millard (Creative Director – AV)
Nicholas Archer (Creative – AV)
Tom Hansen (Senior UI Designer)
Charlotte Temple (Senior Designer)
Dann Stewart (Senior Designer)
Amber Skipper (Junior Designer)
Cat Hutton (Creative Director – Motion Design)
Jo Tuite-Dalton (Motion Designer)
Steve Ryan (Executive Producer)
Marc Sutton (Strategy Director)
Max Fox (Senior Designer)
Amber Skipper (Junior Designer)
Cat Hutton (Creative Director – Motion Design)
Jo Tuite-Dalton (Motion Designer)
Andrea Strapagede (Senior Motion Designer)
Samy Haffar (Senior Motion Designer)
Rupert Savage (Senior Producer)
Ian Dewsbury (Senior Producer)
Maggie Agard (Senior Producer)
Paul Newman (Producer)
Jack Higgins (Producer)
Adam Lynch (Account Manager)
Christiana Miller-Mccall (Assistant Producer)
Larabeth Taylor (Assistant Producer)
Sam Turnell (Assistant Producer)
Rohit Khunti (Assistant Producer)
Shaun Harwood (Artwork Manager)
Robert Watts (Artworker)
What motivated the choice of using classic films in Sky Cinema’s Christmas advert, “The Little Girl”?
**Interview with Carli Kerr, Managing Director of Marketing at Sky and NOW**
**Editor:** Thank you for joining us today, Carli! The new Sky Cinema Christmas advert, “The Little Girl,” sounds delightful. Can you tell us what inspired the narrative behind this ad?
**Carli Kerr:** Thank you for having me! “The Little Girl” was inspired by the spirit of Christmas movies and how they resonate with audiences of all ages. We wanted to capture that magical feeling that holiday films bring, while also showcasing a relatable story of courage and connection. The journey of our young protagonist reflects the joy of sharing experiences during the festive season, and classic films serve as the beautiful backdrop for her adventures.
**Editor:** That’s a lovely sentiment. The ad features iconic films like *Elf* and *It’s a Wonderful Life*. How do you think those movies contribute to the overall theme?
**Carli Kerr:** Those films are absolute staples of holiday cinema. Each one has a unique way of conveying heartfelt messages about love, kindness, and the importance of connection. By including familiar scenes and quotes, we hoped to evoke nostalgia while inviting viewers to reflect on their own cherished memories of watching these classics. It’s about more than just watching movies; it’s about creating meaningful experiences together during the holidays.
**Editor:** The ad culminates in a sweet moment where the girl bravely asks a boy to the cinema. Why was it important to highlight this moment of vulnerability?
**Carli Kerr:** Vulnerability is such a crucial part of the human experience, especially for children. The moment she gathers her courage to invite the boy is so pure and relatable. It exemplifies how cinema can inspire us to take risks, connect with others, and embrace the magic of the season. We wanted to showcase that movies can empower people to express their feelings and take steps toward forming new relationships.
**Editor:** Sky Cinema is also featuring a promotion this holiday season. Can you elaborate on that?
**Carli Kerr:** Absolutely! We understand how important cinema attendance is during the holidays, which is why we’re excited to offer subscribers two complimentary Vue cinema tickets each month. This promotion allows our customers to enjoy their favorite films at home while also experiencing the latest releases in theaters. With an extensive library of over 1,000 on-demand movies, we believe it represents the best of both worlds—at home and in the cinema.
**Editor:** It sounds like Sky Cinema is all about enhancing the holiday experience! With all these offerings, what message do you hope viewers take away from the ad?
**Carli Kerr:** Ultimately, we want people to feel inspired to celebrate togetherness and joy that comes from watching movies. Our message is clear: “Movies Make Christmas.” We hope our advert encourages families to create memories around films, whether they’re classic or contemporary, because they truly bring people closer during this special time of year.
**Editor:** Thank you, Carli! We look forward to seeing how “The Little Girl” resonates with audiences this Christmas.
**Carli Kerr:** Thank you! We’re really excited to share this with everyone and wish all viewers a magical holiday season filled with love and great films.