Sony Equips WWK Versicherungen Visitor Lounge With 98-inch BRAVIA displays
Weybridge, UK, 24th October 2024: Sony has successfully integrated cutting-edge technology into WWK Versicherung’s revamped visitor lounge, enhancing the space with four state-of-the-art BRAVIA 4K displays. These displays are not only professional-grade but also networked for seamless integration, flexible in their application, and remarkably user-friendly. This modern lounge, situated prominently within the reception area of WWK’s Munich headquarters, has been created to captivate visitors’ attention, showcasing the latest advancements in audio-visual technology. VAV Medientechnik GmbH was strategically selected to provide the audio-visual equipment, culminating in the choice of four impressive 98-inch Sony BRAVIA displays that constitute the lounge’s visual focal point, ensuring an unparalleled viewing experience for both customer and employee events.
Slick AV solution for information displaying and branding
Recognizing the need for a more interactive environment, WWK Insurance Group – a leader in the unit-linked life and pension insurance sector – resolved to implement a sophisticated cloud-based digital signage solution within its main office building. This initiative aimed to craft an adaptable and lively display system designed to enhance both information dissemination and brand identity. Drawing inspiration from the exhilarating atmosphere of a football stadium, the WWK lounge is designed to foster a thrilling yet comfortable ambiance, making it suitable for a variety of occasions such as meetings, presentations, and informal gatherings.
Supreme display visibility even in bright daylight
The newly designed lounge benefits from a magnificent glass roof that allows radiant daylight to flood the space, creating a bright and welcoming environment for visitors. Four Sony 98-inch FW-98BZ50L displays, boasting a luminous intensity of 780 nit, were meticulously installed to guarantee optimal visibility of the content, even under bright daylight conditions. Each display features a high-resolution 4K panel complemented by a 120Hz refresh rate, ensuring superior clarity and smooth reproduction of fast-moving visuals through advanced technologies such as XR Motion Clarity and Motionflow XR.
High demands on display technology
“The new lounge, situated in the light-filled reception area of the main building, presents a welcoming and spacious atmosphere, yet places rigorous demands on display technology,” explains Benjamin Seifert, Senior Sales Manager at VAV Medientechnik GmbH. “To deliver vibrant colours and exceptional contrast from nearly any viewing angle, especially in well-lit environments, we chose the 98-inch BRAVIA FW-98BZ50L display with a luminous intensity of 780 nit.”
“The new 98-inch displays from Sony are proving to be an extremely effective means of communication that not only improves employee information but also strengthens the brand image of the WWK Insurance Group and clearly emphasises the multifunctional approach of the new lounge area,” notes Chris Mullins, Head of Bravia Product Marketing at Sony Europe. He highlights the successful collaboration with VAV Medientechnik in creating a display solution that meets the challenges posed by diverse lighting conditions while delivering exceptional performance.
Flexible content presentation and control
A sophisticated professional system operating through Crestron NVX efficiently manages the signals for the displays, while a user-friendly 10-inch touch panel facilitates intuitive control. The BRAVIA displays provide a variety of connectivity options, making them compatible with a wide range of content types, including presentations and wireless content sharing. Additionally, a digital signage player enables centralised monitoring and effective content management for the four displays.
Planning, implementation and commissioning in just 30 days
The installation of the four professional BRAVIA 4K displays from Sony in the new WWK lounge plays a pivotal role in the WWK Insurance Group’s broader digitalization strategy. The advanced Sony display technology epitomises how customised digital signage can operate seamlessly, significantly enhancing the user experience. Impressively, the entire project – from planning to implementation – was completed within a mere four-week timeframe.
– What are the benefits of using Sony’s BRAVIA displays in creating an interactive environment for visitors?
**Interview with Benjamin Seifert, Senior Sales Manager at VAV Medientechnik GmbH**
**Interviewer:** Thank you for joining us today, Benjamin. Can you share the vision behind the integration of Sony’s BRAVIA displays in the WWK Versicherungen Visitor Lounge?
**Benjamin Seifert:** Thank you for having me! The vision was to create an engaging and interactive environment in the visitor lounge that would not only impress guests but also serve practical functions like information display and branding. By choosing Sony’s 98-inch BRAVIA displays, we aimed for high quality visuals that can deliver vibrant colors and exceptional contrast, even in brightly lit spaces.
**Interviewer:** What were some of the key challenges in implementing this project?
**Benjamin Seifert:** One of the main challenges was ensuring that the displays remained legible and vibrant despite the bright daylight flooding into the lounge. The glass roof provides great natural light but also makes it vital for us to select technology that excels under those conditions. The BRAVIA displays, with their 780 nit brightness and 4K resolution, were specifically chosen to meet these high demands.
**Interviewer:** How do the BRAVIA displays enhance the overall visitor experience?
**Benjamin Seifert:** The displays create a captivating focal point within the lounge, showcasing dynamic content that reflects the brand’s identity and values. They are not just about display; they facilitate an experience that is immersive and visually impressive, suitable for various events ranging from meetings to informal gatherings.
**Interviewer:** Can you elaborate on the technology behind the displays that contribute to their exceptional performance?
**Benjamin Seifert:** Absolutely! Each BRAVIA display features advanced technologies such as XR Motion Clarity and Motionflow XR, ensuring smooth reproduction of fast-moving visuals. This, combined with the displays’ high refresh rate of 120 Hz, makes them perfect for displaying a wide array of content in high definition.
**Interviewer:** What feedback have you received since the lounge’s opening?
**Benjamin Seifert:** The feedback has been overwhelmingly positive. Visitors are amazed at the quality and clarity of the images, and they appreciate the atmosphere created by the combination of the technology and the lounge design. It’s fulfilling to see our efforts in creating an interactive and welcoming space recognized by those who experience it.
**Interviewer:** Thank you for sharing these insights, Benjamin. It sounds like an incredible project that sets a new standard for visitor experiences!
**Benjamin Seifert:** Thank you! We’re proud of what we’ve accomplished and excited to see how this kind of technology can redefine spaces in the future.
