The franchise rating at the CCI Nice Côte d’Azur forum

2024-11-18 09:43:00

Since 2022, the Nice Côte d’Azur Chamber of Commerce and Industry has organized the Franchise Forum. The edition is gaining momentum with nearly 1,000 registrants who have wandered the aisles of the Allianz Riviera in Nice, looking for a career change or a new Eldorado. Fifty brands were present to try to find the right profiles to establish their brand on the Côte d’Azur. Yes, “Franchise is popular”, it’s Jacques Kotler who says it. The vice-president in charge of local commerce at the CCI Nice Côte d’Azur, recalls that “since 2022, the franchise model has gained +9% each year, and the CCI has everything to gain from welcoming certain brands into its sector, without harming local commerce, it goes without saying.” A craze for this model confirmed by the French Franchise Federation (FFF). Chloé Doguet, development manager, says: “When the federation was created, 50 years ago, there were only 4 members. Today, there are 193 of them representing 90 different sectors of activity, totaling 40% of the association’s turnover. all franchise networks A network which has 2,035 franchises in France The franchise is a reassuring model for those who do not have in-depth experience in the chosen field. concept, and he supports the franchisee in every step.” Indeed, everyone has an interest in making the contract work. The franchisor because he entrusts his brand to the franchisee and recovers royalties as a percentage of turnover. The franchisee because he becomes the boss.

Any sector

Roof repair, personal service, fast food, frozen products…, all types of areas were represented. Visitors find out about the investment required: entry fees, personal contribution, total investment, profitability. And when you decide on a brand, you can consult bankers, accountants and lawyers located in a corner of the forum, available to analyze the planned project with future franchisors. In the aisles of the show, we met David Rohel, the development manager of Cavavina family brand born in Guérande in 1985, has already deployed 180 stores in France and internationally. 90% Cavavin markets the production of independent winegrowers, this is what sets it apart from others and also creates its own ranges (they have an estate in Saint-Emilion) to offer their franchisees exclusive products. An investment of 120,000 euros is required to enter the dance. Profitability over three years is possible. David Rohel has already set up a store in the Alpes-Maritimes and one in the Var, he would like to open a franchise in Cagnes-sur-Mer or Antibes.
Also crossed Callihopa micro-crèche brand created thirteen years ago and open to franchising for barely a year. Six structures have emerged in North Isère and eleven franchises have already been signed, including one in Toulon-La Garde. Fatima and Eric Giordano, founders, are delighted to duplicate their concept. “We are seriously lacking in childcare facilities for our little ones. Callihop meets this need by offering an inclusive and caring environment.” 20,000 euros entry fees, 3% royalties and 1% for communication. They want to develop as much as possible.

Eric and Fatima Giordano may have attracted future franchisees in the Alpes-Maritimes with their concept of an inclusive and caring micro-crèche. A.F..

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#franchise #rating #CCI #Nice #Côte #dAzur #forum

– How important are financial⁣ advisory services for ​potential ​franchisees at forums like the Franchise Forum?

**Interview with Jacques Kotler, Vice-President of the CCI Nice Côte d’Azur**

**Editor:** Good morning, Jacques.‍ Thank you for joining us today to discuss the Franchise Forum. ⁣It seems like this year’s event has really ‍taken off, with nearly‍ 1,000 registrants. What do⁣ you think is ⁤driving this interest ⁢in franchising on ‌the Côte d’Azur?

**Jacques Kotler:** Good morning, and thank you ⁢for ⁢having me. The growing interest ⁤in franchising ​can largely⁤ be ‍attributed⁣ to the‍ stability ‌and support that the⁢ franchise model offers. Many individuals seeking ‌a career change are drawn to​ the prospect of starting their own business with an‍ established brand. Our statistics show ‍that​ since 2022, ‌the franchise model has grown⁤ by 9% each year, indicating‍ a strong demand. ⁤

**Editor:** That’s impressive. You mentioned that there were 50 brands ⁢present at the forum. Can you elaborate on ⁢the types of⁢ franchises that ​attendees were particularly interested in?

**Jacques Kotler:** ‍Absolutely. The forum welcomed a diverse range of sectors, including fast food,‍ personal services, and retail, among others. ‍This variety allows potential franchisees to explore‍ numerous opportunities that can⁣ fit their⁢ skills and interests. ⁣For‌ instance, franchises in​ roof repair‌ and ​niche markets,‌ like those offering artisanal⁣ products, were⁤ particularly popular.

**Editor:** Chloé Doguet from the French Franchise ⁤Federation highlighted⁣ how franchising has⁢ evolved since its inception. Why do you think the model is considered a “reassuring” option for new entrepreneurs?

**Jacques Kotler:** Franchising is reassuring for many because it reduces the risk⁣ associated with starting a business ⁢from scratch. Franchisees receive comprehensive support from ⁣the franchisor, ⁤including ⁤training, marketing, ⁣and operational guidance. This partnership significantly increases the chances of success ​compared to ​being a solo entrepreneur.

**Editor:** That’s an important point. The‌ forum also offered resources like ⁣financial advisory ‌services. How crucial are these services⁢ for potential franchisees?

**Jacques Kotler:** Very crucial. Understanding the financial commitments⁣ involved⁤ in setting up a franchise is fundamental to ‌its success. By having bankers, ⁤accountants,‍ and lawyers available at the forum,‍ we empower attendees to ​make ‍informed decisions about their investments. This‍ level of support‍ is part‌ of creating a healthy ‍franchise ecosystem.

**Editor:** Lastly, Jacques, what⁢ are your hopes for⁤ the future of⁢ franchising ⁣in ⁢the Côte d’Azur?

**Jacques Kotler:**⁢ I ​hope to see continued‍ growth and‌ diversification in​ the franchise landscape here. ⁢By ​welcoming⁣ more brands, we not only create new⁣ job ⁤opportunities but also ⁢foster a vibrant local ‌economy​ that benefits everyone. Our goal ⁣at⁢ the CCI is to ensure that franchising complements, rather than competes with, local commerce.

**Editor:** ⁣Thank ​you, ‌Jacques, for your ⁤insights. It’s clear ‍that the Franchise Forum is playing a significant role in shaping ‍the future of entrepreneurship on the Côte d’Azur.

**Jacques Kotler:**⁢ Thank you for the opportunity to ⁢share our vision!