2024-11-17 05:57:00
Behind these two projects aimed at banning or regulating the advertising of online bookmakers, and behind the calls at the plenary session of the Commission, there is a trio of lobby groups of businessmen and transnational tanks who have emerged this week for all purposes of Argentina’s main football on the club’s jersey.
Last Wednesday, in a tense and heated session, the House of Representatives introduced a bill to combat online gambling, a drama that affects all ages, especially young people. The program focuses on advertising in traditional media, online platforms, social networks, YouTubers and influencers, as well as football and other sports teams.
The opposition group gained majority opinion through a stricter ban, while the ruling party and PRO almost at the same time put forward more moderate opinions, targeting some of the requirements of the companies affected by the measure.
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The practice of professional and critical journalism is a fundamental pillar of democracy. That’s why it bothers those who think they have the truth.
During the five months of discussing different projects, in different situations and scenarios, some representatives were responsible for guiding the different requirements of game entrepreneurs. The shadow of former Boca president Daniel Angelic, one of the country’s leading judicial figures, is ever-present.
“Sometimes it’s a very sneaky thing, sometimes it’s not that serious,” one police officer told PERFIL. Angelici’s direct intervention was first revealed when land-based casinos and bingo halls disappeared from debates and draft laws.
This is no coincidence: Angelici and Daniel Mautone are the owners of bingo halls in Ramallo, Pergamino and Maipú, and are members of the Argentine Chamber of Bingo Halls and Auxiliary Buildings authority. Mautone’s name is crucial because it is the main sponsor of Boca, the local event of the Swedish multinational Betsson, it appears on the Racing number, for example this year, it landed at the Córdoba tennis event as the main sponsor of the ATP 250.
The second lobbying occurs when the bill is referred to five committees, which will slow down the bill’s progress. “The Basic Law is a multi-layered law that has been referred to three committees, while this subject-specific law has been referred to five committees,” one representative described.
The third example of lobbying, which always overlaps and relates to political representation, is accompanied by the intensity of advertising regulation, which varies across countries. That’s when treatment reached unimaginable limits. “Beware of Codere lobbyists, bingo and Angelici,” Deputy Maximiliano Ferraro told Deputy Silvana Giudici. Giudici is known to be close to Angelici both inside and outside the venue, and when she defended her project by alluding to “free speech” for online bookmakers, she was actually defending other issues.
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How can sports teams ensure they are promoting responsible gambling practices in their branding and partnerships?
**Interview with Maria Gonzalez, Sports Marketing Expert**
**Interviewer:** Welcome, Maria! Thanks for joining us today. There’s been quite a bit of discussion about the Responsible Marketing Code for Sports Wagering in relation to recent legislative efforts in Argentina. What are your thoughts on these developments?
**Maria Gonzalez:** Thank you for having me! The introduction of stricter regulations on online gambling advertising is crucial, especially given the potential risks to young audiences. The Responsible Marketing Code emphasizes that models and influencers in these ads should be at least 21 years old. This aligns with the need to protect vulnerable demographics.
**Interviewer:** Absolutely. The Argentine bill aims to regulate advertising across various platforms, including traditional media and social networks. How significant is this shift for the advertising landscape in sports?
**Maria Gonzalez:** It’s a monumental shift. Sports marketing has increasingly relied on exposure through online platforms, and influencers often blur the lines of responsibility. By tightening regulations, the focus shifts toward more responsible advertising practices that prioritize consumer protection rather than just profit maximization. It’s a necessary evolution.
**Interviewer:** There seems to be a division among political factions on this issue, with some advocating for stricter bans and others pushing for more moderate approaches. How do you see this impacting the final outcome?
**Maria Gonzalez:** The division could lead to a compromise that might not satisfy those who want a strong stance against gambling marketing. It’s essential for lawmakers to prioritize public health over business interests. A balanced approach can still impose necessary restrictions while addressing the concerns of operators, but it requires navigating these political pressures carefully.
**Interviewer:** In light of these discussions, what role do you see sports teams and their branding playing in the future of sports wagering advertising?
**Maria Gonzalez:** Sports teams have immense influence and visibility. They must recognize their responsibility in promoting gambling ethically. This includes ensuring that any partnerships with wagering companies comply with regulations and don’t target underage fans. It’s about fostering a culture of accountability within the industry.
**Interviewer:** Thank you, Maria. Your insights into these pressing issues around sports wagering and advertising regulations are invaluable. We appreciate your time today!
**Maria Gonzalez:** Thank you for having me! It’s an important conversation we need to keep having as these developments unfold.
**Interviewer:** Definitely. We look forward to more updates on this topic!
