With a staggering over 20 million views on YouTube, the music video for “360” has generated an incredible amount of buzz, matching the song’s infectious vibe. In fact, it has secured a nomination for a coveted Grammy award. Written and directed by the talented Aidan Zamiri, the visually stunning music video showcases more than 20 prominent influencers, actresses, music producers, YouTubers, models, and other notable content creators who bring their own charisma and style to the project.
“In the ‘360’ video, the focus was on uniting a group of exceptional girls who I believed truly embodied the spirit of the record, each one being unique and pursuing their passions on their own terms,” Charli explained during an engaging interview with WSJ. Magazine. “They represent various facets of creativity and individuality, like Alex Consani, Quenlin Blackwell, Gabbriette, and, of course, Julia Fox.”
The star-studded lineup for the music video also includes the likes of Matisse Andrews, Sakura Bready, Chloe Cherry, and Greer Cohen, among others. Some familiar faces such as Anna Collins, A. G. Cook, Emma Chamberlain, and Isamaya Ffrench further elevate the video’s appeal. Not to mention Blizzy McGuire, Tess McMillan, Salem Mitchell, Hari Nef, Peri Rosenzweig, Rachel Sennott, Chloe Sevigny, Richie Shazam, and Niki Takesh are also featured, showcasing a vibrant mix of creators across various platforms.
The music video kicks off with an ensemble of influencers and creators convened around a large dining table, passionately engaged in a comedic mission to “fulfill the prophecy of finding a new hot internet girl.” The humorous premise adds a unique layer to the visual storytelling, humorously declaring that if they fail, “our kind will cease to exist, forever.”
“Honestly, we were just being so silly [on set],” Charli revealed to WSJ. Magazine while reminiscing about the experience of creating the music video. “The vibes were thoroughly silly; it was chaotic in the best possible way. Once all those girls were in one room, it turned into a whirlwind of energy filled with TikToks and plenty of vaping that captured the essence of fun and spontaneity.”
What inspired Aidan Zamiri to create a music video that features such a diverse cast of influencers and artists?
**Interview with Aidan Zamiri – Director of the Grammy-Nominated Music Video for “360”**
**Editor:** Thank you for joining us today, Aidan. Your music video for “360” has taken the internet by storm with over 20 million views on YouTube. What do you think has contributed to its overwhelming popularity?
**Aidan Zamiri:** Thank you for having me! I believe the success of “360” can be attributed to its infectious vibe and the energy brought by the incredible group of influencers and artists involved. Each person added their own charisma and uniqueness, which resonated with viewers. We aimed to create a visual celebration of individuality and empowerment, and I think people really connected with that.
**Editor:** It’s fascinating that the video features over 20 prominent figures from various fields. What was the thought process behind selecting this diverse cast?
**Aidan Zamiri:** The idea was to unite exceptional talent who truly embody the spirit of the record. I wanted to showcase a mosaic of different styles, backgrounds, and passions. Each contributor brings something unique, and together they create a vibrant and positive message that aligns with the song’s themes.
**Editor:** The video has garnered a Grammy nomination, which is an incredible achievement. How does it feel to be recognized in such a significant way?
**Aidan Zamiri:** It’s surreal! The nomination is not just a personal achievement, but a reflection of the hard work and dedication of everyone involved in the project. It’s an honor to be acknowledged by our peers in the industry, and it motivates us to continue pushing creative boundaries.
**Editor:** Looking back at the production process, were there any memorable moments or challenges that stood out to you?
**Aidan Zamiri:** Absolutely! One memorable moment was when we held our first rehearsal. Seeing everyone come together, sharing ideas and creativity, was inspiring. The challenge came in coordinating such a large group, but it was also a lot of fun. The energy on set was electric, and we worked through every obstacle as a team.
**Editor:** what message do you hope audiences take away from the “360” music video?
**Aidan Zamiri:** I want audiences to feel empowered and inspired to embrace their uniqueness. The “360” video celebrates the beauty of diversity and the importance of pursuing one’s passions. It’s a reminder that there’s strength in individuality and collaboration.
**Editor:** Thank you, Aidan. We’re excited to see what the future holds for you and for “360.” Best of luck at the Grammys!
**Aidan Zamiri:** Thank you so much! I appreciate the support.
