DEX24: Where Digital Marketing Meets AI, and Everyone Gets Left Out!
Ah, the DEX24 conference! Now, there’s a shindig that promises to be more packed than the last bus out of town. Urs Flückiger, the mastermind behind it all, says, “After the DEX is before the DEX.” A bit like my last relationship: just when you think you’re free, the planning for the next catastrophe begins!
The Ticket Drama
So, what’s the biggest challenge this year? Well, it appears that the demand for tickets is so high, they might as well be gold-plated! Flückiger mentions that interest exceeded supply – which is wonderful if you’re one of the lucky few with a ticket, but it’s less delightful if you’re left staring forlornly at your computer screen like a jilted lover.
Innovative Innovations
Now, what makes this year’s conference stand out? According to Flückiger, they’re diving deep into the transformative implications of AI. Because nothing says innovation like throwing artificial intelligence into the mix – it’s either going to revolutionize the industry or cause a digital apocalypse. Either way, I’m intrigued!
Diversity is Key
Also in the spotlight is their commitment to diversifying the speakers. Spoiler alert: they’re hoping for a big jump this year. I mean, who doesn’t love a good diversity boost? It’s like adding sprinkles to your ice cream, a little something extra to make it more appealing to everyone!
Content Galore
Flückiger boasts nearly twelve hours of programming at the Frame in Zurich. Twelve hours?! I can’t even sit through a three-hour movie without pondering life choices! But it seems the DEX is not just fluff; they’re prepared to tackle a wide array of topics, especially AI. After all, why merely skim the surface when you can take a deep dive into the confusing world of technology?
The Search for Speakers
As for the selection of speakers, the committee, led by the esteemed Martin Radelfinger, scours the globe for talent. It’s like an audition for “The Voice,” except instead of singing, they’re pitching their latest marketing sorcery. Can’t wait to see which tragic stories come out of this meeting – perhaps featuring the “Speaker Who Bombed” and their journey to redemption!
What Not to Miss
Now let’s talk about the nitty-gritty: what slots should you not miss? Well, Flückiger confessed he’d need to clone himself to keep up! With so much on the agenda, it’ll be a buffet of information—so go ahead, pile your plate high and pray it all goes down smoothly.
Final Thoughts
At the end of the day, DEX24 isn’t just another digital marketing conference. It’s a testament to how far we’ve come in the realm of advertising, a showcase of our desperate attempts to stay ahead in a world increasingly dominated by algorithms (and let me tell you, those data nerds are getting more powerful by the day!). So, whether you’re attending or just wishing you were, remember: life is short, the tech is swift, and a little cheekiness goes a long way!
See you at the DEX12 — well, if you can snag a ticket!
Urs Flückiger, the DEX24 will take place in the Frame in Zurich in a few days. Since when have you been busy preparing for the conference?
The organization of DEX24 follows a constant cycle that many major conferences typically adhere to: “After the DEX is before the DEX.” This proactive approach ensures that preparations commence almost immediately following the conclusion of the current event. The last six months, however, have been particularly demanding, as the team navigates through logistical challenges and diverse participant requests.
What were the biggest challenges this year?
One significant hurdle this year was the early realization that ticket demand would greatly surpass the available supply, a prediction that sadly materialized. This unfortunate situation means we are left with the difficult task of disappointing numerous potential attendees, which is never a pleasant outcome. Additionally, we continuously strive to foster greater diversity across our speaker lineup each year. Spoiler alert: This year, I am particularly excited as we anticipate a notable increase in representation.
What innovations can be experienced at the DEX this year?
The DEX is known for its focus on digital advertising and marketing. This year, DEX24 is set to broaden its horizon by incorporating the transformative effects of artificial intelligence and generative large language models (LLMs). We aim to delve into both the economic and socio-political ramifications of these advancements, ensuring that our discussions are not only relevant but also impactful.
There are numerous digital marketing conferences. How does the DEX stand out here?
Over the years, the DEX has adapted continuously, which has played a crucial role in solidifying its reputation as an institution within the industry. This evolution is fueled by the passion and commitment of the many dedicated professionals who contribute to its planning and execution year-round. Furthermore, having over 60 esteemed speakers sharing their invaluable insights contributes significantly to affirming DEX’s position as the premier digital conference in Switzerland.
The DEX offers almost twelve hours of program in the frame in Zurich. What did you pay particular attention to when putting together the individual slots this year?
We focused on ensuring a broad range of topics for this year’s program. While we received numerous requests regarding AI, we aimed to go beyond merely addressing this trend and instead incorporated diverse subjects that would cater to all interests.
How do you choose the speakers for the DEX?
Selecting speakers involves a multifaceted approach that includes scouting talent at leading digital marketing conferences throughout Europe. Additionally, we actively seek recommendations from industry professionals and have noticed an uptick in unsolicited requests from potential speakers eager to participate. The final selection process is overseen by an editorial committee, led by Martin Radelfinger, the President of IAB, who evaluates candidates and helps finalize the speaker lineup.
Which keynotes, workshops or panels will you not miss on Wednesday itself?
This year’s schedule is so rich with exciting sessions that I wish I could be in multiple places at once. However, given that there is considerable behind-the-scenes work to be done on the day of the conference, it will likely be challenging for me to focus on individual sessions as much as I would like.
What are the key innovations in AI that attendees can expect to learn about at the DEX24 Conference?
**Interview with Urs Flückiger, Creator of DEX24 Conference**
**Editor:** Welcome, Urs Flückiger! The DEX24 conference is just around the corner in Zurich, and it sounds like there’s quite the buzz surrounding it. Can you kick things off by explaining what keeps you busy in the lead-up to this major event?
**Urs Flückiger:** Thank you for having me! Well, organizing DEX24 is a bit like a marathon. After every event, we gear up for the next one because, as I say, “After the DEX is before the DEX.” The last six months have been particularly intense, filled with logistical challenges and accommodating the various requests from participants and speakers.
**Editor:** It sounds like quite the undertaking! Speaking of challenges, I hear ticket demand has skyrocketed this year. How did that impact your planning?
**Urs Flückiger:** Exactly! We knew early on that ticket demand would exceed supply, and unfortunately, we were right. It’s disheartening to disappoint potential attendees, but we are committed to providing an exceptional experience for those who do attend.
**Editor:** And what about the exciting innovations at this year’s conference? What can attendees expect, especially concerning AI?
**Urs Flückiger:** Great question! This year, we’re diving deep into the transformative effects of artificial intelligence and generative large language models. We want to explore both the economic and socio-political implications of these advancements. It’s all about making discussions relevant and impactful.
**Editor:** That sounds fascinating! In a sea of digital marketing conferences, what do you think sets DEX24 apart from the rest?
**Urs Flückiger:** Our adaptability over the years has been key to our evolution. We continuously strive to stay ahead, and this year’s focus on diversity in our speaker lineup is an exciting step forward. We’re expecting a significant increase in representation, making the event more inclusive and dynamic.
**Editor:** Twelve hours of programming is no small feat! What’s your advice to attendees on how to make the most of the packed schedule?
**Urs Flückiger:** It’s definitely a buffet of information! I suggest attendees review the agenda in advance and identify sessions that resonate with their interests. With so much happening, it’s easy to feel overwhelmed. Prioritizing sessions will help in absorbing the right info without feeling lost.
**Editor:** with the hype building, what’s your final message to those hoping to attend or those who couldn’t snag a ticket?
**Urs Flückiger:** For those attending, prepare for a blast of knowledge and inspiration! And for those who didn’t get a ticket, we appreciate your support and interest—stay tuned for future events! Life is short, and innovation waits for no one, so let’s embrace the cheekiness that comes with staying ahead in a tech-driven world.
**Editor:** Thank you, Urs! We’re looking forward to hearing more from DEX24. Good luck with the conference preparations!
