A Amazon announced something new to try to compete with stores like Temu and Shein. This is the Haula store where products with a value of up to US$ 20 (R$ 115). At this first moment, the new feature is available to customers who live in the United States.
As revealed by the company itself, these new products arrive after work carried out with the aim of offering a wide range of items. Therefore, the catalog has more than 300 million products, distributed across 35 categories. Despite the maximum heat, the company says most products cost up to $10.
Dharmesh Mehta, vice president of Worldwide Sales Partner Services at Amazon, commented on the news:
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What are the key advantages of shopping at Amazon’s Haul store compared to competitors like Shein and Temu?
**Interview with Dharmesh Mehta, Vice President of Worldwide Sales Partner Services at Amazon**
**Interviewer:** Thank you for joining us today, Dharmesh. Amazon has recently launched the Haul store. Can you explain what this store aims to achieve in the competitive retail landscape, especially against platforms like Temu and Shein?
**Dharmesh Mehta:** Absolutely. The Haul store is designed to offer a variety of affordable products, particularly targeting the growing demand for budget-friendly shopping options. With over 300 million products categorized into 35 different sections, our focus is on delivering value to our customers without compromising on quality. Many of these products are priced under $10, making them accessible to a wider audience.
**Interviewer:** That’s an impressive catalog size! How do you ensure that your products are both affordable and of good quality?
**Dharmesh Mehta:** We have rigorous quality checks in place and work closely with our suppliers to optimize production costs. This enables us to pass those savings directly to our customers. Additionally, we continuously gather feedback to improve our offerings and maintain standards.
**Interviewer:** With so many choices available, do you think this will complicate the shopping experience for consumers?
**Dharmesh Mehta:** That’s a valid concern. While choice can sometimes be overwhelming, our aim is to curate a manageable selection that makes shopping easy and enjoyable. We also empower customers with reviews and recommendations, helping them make informed decisions.
**Interviewer:** There is a growing sentiment against fast fashion and the environmental toll it takes. How does Amazon address these concerns with the Haul store?
**Dharmesh Mehta:** Environmental sustainability is a priority for us at Amazon. We’re actively working to ensure that our products are sourced and manufactured responsibly. Our commitment includes reducing waste and improving the sustainability of our packaging and supply chains.
**Interviewer:** As this launch unfolds, what do you anticipate will be the key factor that influences customer choice between Haul and competitors like Shein and Temu?
**Dharmesh Mehta:** Price, quality, and convenience will play crucial roles. We believe that by offering exceptional value and a seamless shopping experience, we can differentiate ourselves in this competitive market. Ultimately, we want to earn the trust and loyalty of our customers through authentic experiences.
**Interviewer:** Thank you, Dharmesh, for sharing insights into the Haul store. For our readers, what do you think? Will the price and variety at Amazon’s Haul store be enough to sway you away from established players like Shein and Temu, or do you prefer the offerings from those brands? Let’s discuss!
