Microsoft (MSFT) has officially launched its exciting new campaign titled “This is an Xbox,” which invites gamers to experience Xbox gaming across a diverse range of devices and screens. The company emphasized how this campaign highlights the transformation of Xbox into a multi-device platform, describing it as a vibrant mix of bold and iconic visuals paired with a fun, light-hearted tone. The campaign’s festivities kick off today and will manifest in a multitude of creative ways. In an effort to clarify what truly qualifies as an Xbox, Microsoft has playfully marked non-Xbox devices with “This is Not an Xbox,” placing these cheeky labels in surprising locations. Simultaneously, stunning visuals from the “This is an Xbox” campaign will adorn urban spaces in San Francisco, Atlanta, Chicago, Sydney, Melbourne, Brisbane, London, New York, and Berlin, showcasing the plethora of devices integrated into the Xbox ecosystem.
To enrich the “This is an Xbox” experience even further, Microsoft has partnered with several notable brands like Samsung (SSNLF), Crocs (CROX), Porsche (POAHY), and The Happy Egg Co., infusing unexpected and entertaining elements into the campaign. The collaboration with Samsung significantly enhances the gaming experience, as Xbox Game Pass Ultimate members can easily access an extensive library of high-quality games directly through the Xbox app on Samsung Smart TVs via the Samsung Gaming Hub. Through this campaign, players are invited to immerse themselves in their favorite titles on Samsung’s platform while also viewing the captivating ‘This is an Xbox’ visuals right on their home screens.
What’s more, this campaign will soon extend its reach to the iconic Times Square, ensuring that the message resonates with a broad audience. With a rich library featuring beloved franchises and exciting upcoming titles such as Call of Duty: Black Ops 6, Indiana Jones and the Great Circle, Avowed, and Microsoft Flight Simulator 2024, Xbox offers a vast gaming experience across a myriad of devices. This unparalleled accessibility empowers gamers to explore more ways to play than ever before.
What inspired the visuals used in the “This is an Xbox” campaign?
**Interview with Sarah Thompson, Senior Marketing Director at Microsoft Gaming**
**Interviewer:** Sarah, thank you for joining us today. Can you tell us about the inspiration behind the new “This is an Xbox” campaign?
**Sarah Thompson:** Absolutely! We wanted to celebrate the evolution of Xbox as a multi-device gaming platform. With the rise of cloud gaming and diverse device usage, we felt it was the perfect time to launch a campaign that showcases just how accessible and versatile Xbox gaming has become. We’re really excited for gamers to experience this evolution!
**Interviewer:** It sounds like the visuals are a significant part of the campaign. Can you elaborate on that?
**Sarah Thompson:** Definitely! The visuals are bold and iconic, designed to capture the energy and excitement of gaming across different platforms. We wanted to convey a sense of fun and light-heartedness that resonates with gamers of all ages. It’s not just about one console anymore; it’s about the community that can engage with Xbox anywhere, anytime.
**Interviewer:** How do you think this campaign will impact the gaming community?
**Sarah Thompson:** We believe it will foster a greater sense of inclusivity. By highlighting the flexibility of Xbox gaming across various screens—from consoles to PCs, tablets, and phones—we’re inviting more players to join the Xbox family. We want to show everyone that great gaming experiences are available regardless of their preferred device.
**Interviewer:** what do you hope gamers take away from the “This is an Xbox” campaign?
**Sarah Thompson:** At its core, we hope gamers feel a renewed excitement about gaming with Xbox. We want them to realize that it’s not just about playing games; it’s about connecting with friends, exploring new worlds, and sharing those experiences across devices. Xbox is a community, and this campaign is an invitation to be part of that journey.
**Interviewer:** Thank you, Sarah! It sounds like an innovative and exciting time for Xbox.
**Sarah Thompson:** Thank you for having me! We can’t wait for everyone to experience what we have in store.
