2024-11-13 21:35:00
Grupo Marun and Tinder Team Up for ‘Run & Date by Tinder
Tinder, the world’s leading dating app, announces a new stage of the Tinder Date Club, a project that aims to offer face-to-face experiences to users: a partnership with the Rio racing group “Marun”, known for creating a dynamic socialization environment presentation of participants, and generate connection between amateur runners with the Run & Date by Tinder event.
The highlight of this collaboration is the running crew’s new project, “Run & Date by Tinder”, where runners will be able to share relationship status, common interests and enjoy the relaxed post-race atmosphere to get to know each other better. Inspired by the global concept of “Sexy Pace” – an approach that encourages running at a lighter pace, conducive to interaction and building endurance – the event seeks to transform racing into a space for meetings and exchange of experiences.
Between November 2024 and March 2025, Tinder will be present at 16 running crew events, which will be renamed “Run & Date by Tinder”. After the 5 km races, participants will be able to enjoy an “after run” at V7, the race venue. On these occasions, the environment transforms into a gathering space, with special promotions and moments to relax and socialize. On a specific date each month, the experience is even more special, with parties animated by DJs and welcome drinks, providing a more intense celebration for runners after physical exertion.
Marun Running Club
The Marun Running Club carries out initial dynamics at all meetings, with games and presentations so that participants can break the ice and interact better. To participate in the “Run & Date by Tinder” events, simply register for the event on Strava and attend the location. Registration can be done through Strava.
Founded in November 2021, Marun emerged as a movement dedicated to health and well-being, with the aim of transforming habits within the circle of friends. The initial idea was to encourage participants to run together, promoting a sense of community in a traditionally individual activity. In August 2023, the initiative expanded, consolidating itself as a prominent running group. What started with 30 friends is now a community with more than 2 thousand people active in WhatsApp groups and an Instagram that has just reached the 10 thousand followers mark.
All editions of Run & Date by Tinder are free, reinforcing the commitment to bringing together as many people as possible to socialize and has been carried out by the Play/r influencer and sports marketing agency.
Created by Play/r, an influencer and sports marketing agency, in partnership with the Vibez agency, Run & Date by Tinder is free, reinforcing the commitment to facilitating the meeting of people who share the same interests.
Service
Evento: Run & Date by Tinder
Start Date: Thursday, November 14, 2024
Meeting Time: 6:30 pm
Departure time: 7pm
Distance: 5 km
Location: V7 Ipanema (Rua Maria Quitéria, 77)
After Run: DJ e drinks gratuitos
Registration: Registration is done through Strava
Cost: Free
ABOUT TINDER
Launched in 2012, Tinder® revolutionized the way people meet, going from one match to a billion matches in just two years. This rapid growth shows the app’s ability to meet a fundamental human need: real connection. Today, the app has been downloaded more than 630 million times, resulting in more than 97 billion matches, helping approximately 50 million users per month in 190 countries and more than 45 languages – a scale unmatched by any other app in its category. In 2024, Tinder won four Effie Awards for its first global brand campaign, “It Starts with a Swipe™”.
Tinder is a registered trademark of Tinder LLC.
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#Run #Date #Tinder #event #Tinder #Grupo #Marun
**Interview with Mariana Santos, Marketing Director at Tinder Brazil**
**Editor:** Today we’re joined by Mariana Santos, the Marketing Director at Tinder Brazil. Mariana, thank you for being here!
**Mariana:** Thank you for having me! I’m excited to talk about our new partnership.
**Editor:** So tell us, what inspired the collaboration between Tinder and the Marun Running Club?
**Mariana:** We wanted to create a unique experience for our users that combines fitness with social interaction. The idea is to make running a platform for meeting new people while promoting a healthy lifestyle. The “Run & Date by Tinder” events will allow participants to share their interests and relationship status in a relaxed setting.
**Editor:** That sounds like a refreshing way to meet new people. Can you elaborate on what participants can expect at these events?
**Mariana:** Absolutely! The events will be held between November 2024 and March 2025, and we have planned 16 running crew events. Participants will run a 5 km race and then enjoy an “after run” at the V7 venue. It’s designed to be a fun and social experience with special promotions, DJs, and welcome drinks. We’ll also have icebreaker games and activities to encourage interaction among participants.
**Editor:** Sounds like a great way to unwind post-race! How does Tinder’s involvement enhance the experience for runners?
**Mariana:** By bringing Tinder into the mix, we’re creating a space that encourages connection and conversation. Our concept of “Sexy Pace” allows people to run together at a comfortable speed while engaging in meaningful dialogue. After the race, the atmosphere will facilitate socializing, and who knows—there might even be some sparks flying!
**Editor:** Very intriguing! What has the response been so far from the community?
**Mariana:** The initial feedback has been overwhelmingly positive! The Marun Running Club has grown exponentially since its inception, and people are excited about the opportunity to meet others who share their interests in both running and dating.
**Editor:** How can our readers get involved with “Run & Date by Tinder”?
**Mariana:** It’s easy! Interested participants can register for the events through Strava by joining our running club. We encourage everyone to come out, have fun, and potentially meet someone special along the way!
**Editor:** Thank you, Mariana! It sounds like a fantastic initiative that promotes both health and connection.
**Mariana:** Thank you! We can’t wait to see everyone at the events!
