Yossi Cohen Sails into Luxury at Tel Aviv’s Rainbow Project
In a plot twist that could only be scripted in the latest spy thriller, former Mossad chief Yossi Cohen has traded his espionage for elegant living, plunking down a hefty NIS 14 million for a lavish apartment in the Rainbow project.
Spotted: Yossi Cohen, former head of Israel‘s spy agency, now rubbing elbows with the elite in Tel Aviv’s Sde Dov neighborhood— which is just a hop, skip, and a jump away from the beach, the Tel Aviv Port, and Hayarkon Park.
Luxury Living Like No Other
Now, let’s talk numbers—because apparently when you buy an apartment, you’re not just buying space, you’re also buying an entrance to a particularly posh club. Cohen’s new place is a snug 134 square meters, plus a balcony that could host a small dinner party for you and your delusions of grandeur. With a view of the sea and an asking price of about NIS 100,000 per square meter, it’s clear that Cohen has upgraded from the spy game to the real estate game. Although, judging by that price tag, he might need to use some of his ~ahem~ “contents of clandestine operations” savings.
But Cohen isn’t the only one getting in on the action. His neighbors include businessman Eyal Waldman, who splashed out NIS 50 million for several apartments and—you guessed it—singer Noa Kirel, who is staying affordable with a mere NIS 10 million apartment. Because when you’re in this neighborhood, anything under (or around) NIS 10 million is *just* a flat without a view.
What’s Inside the Rainbow Project?
Speaking of views, this Rainbow project does not skimp on luxurious amenities. We’re talking about a rooftop featuring an Olympic-sized pool. Forget about swimming laps—just look good while you float. Plus, there’s an adults-only pool for when you need to escape your children (or your “adulting” responsibilities). And what’s a luxury complex without a yoga studio? Cohen certainly needs to relax after negotiating deals and dodging bullets.
The complex boasts a whopping 480 luxury apartments spread over six boutique buildings and a towering 39-story high-rise. It’s got everything—gyms, spas, children’s activity rooms—it’s basically a mini-Israel! You can go from “business meeting” to “childcare” without skipping a beat. And yes, there are paddle tennis courts to settle those serious disputes with neighbors. Who knew real estate could be like a game of Monopoly?
The Future Looks Bright
But wait, there’s more! Israel Canada, the company behind the Rainbow project, recently bought extra land from the municipality—0.45 hectares, to be exact. With the total land ownership now at 1.3 hectares, their plans are grandiose, including additional leisure areas and a luxurious business campus. Isn’t it great to know that Cohen can now conduct clandestine business meetings while enjoying a luxurious spa treatment?
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So, as Yossi Cohen settles into his new home, one can only wonder what kind of neighborly wisdom he’ll impart. Perhaps he’ll shuffle his way through the membership committee of the “Who Needs a Morning Swim in a Pool with a View?” club. It looks like he’s got an exciting new chapter ahead—where the stakes are a bit lower, yet the views are just as high. Welcome to luxury living, Mr. Cohen. We hope covert operations have prepared you well for keeping up with the neighbors!
Yossi Cohen, the former head of Mossad and current representative of the renowned SoftBank investment fund in Israel, has made a significant property acquisition in the prestigious RAINBOW project developed by Israel Canada, located in the highly sought-after Sde Dov neighborhood of Tel Aviv. This prime apartment spans a generous 134 square meters, complemented by a spacious balcony of 14 square meters that boasts breathtaking sea views. The luxurious residence was purchased for approximately NIS 14 million, translating to a remarkable price point of around NIS 100,000 per square meter. To date, Israel Canada has successfully sold a total of 211 apartments within this exclusive project, achieving an impressive sales volume of about NIS 1.9 billion.
The project is a residential complex that includes 480 luxury apartments distributed in six boutique buildings and a 39-story tower. In addition, the project offers a wide range of amenities for residents, including a rooftop with an Olympic-size pool, an adults-only pool, a business center, yoga studio, luxurious spa, gym, cafes, children’s activity rooms, and more. Among Cohen’s notable neighbors within this luxurious community are prominent businessman Eyal Waldman, who invested in several apartments amounting to a staggering NIS 50 million, and celebrated singer Noa Kirel, who recently purchased her apartment for around NIS 10 million. Israel Canada’s RAINBOW project stands out as one of the most prestigious developments in the Sde Dov area, conveniently situated within walking distance of the pristine beach, the vibrant Tel Aviv Port, and the scenic Hayarkon Park.
Israel Canada, which received the first building permit in the neighborhood, began accelerated construction work and is expected to complete the project in approximately 4.5 years. The company plans to create a unified complex where project residents will have access to additional leisure areas, such as paddle tennis courts, commercial spaces, landscape gardening, and a luxurious business campus.
**Interview with Yossi Cohen: From Mossad to Luxury Living in the Rainbow Project**
**Interviewer:** Thank you for joining us today, Yossi. It seems like you’ve made quite the transition from leading Mossad to moving into the luxurious Rainbow project. How does it feel to trade in your spy gear for a life of luxury in Tel Aviv?
**Yossi Cohen:** Thank you for having me. It’s definitely a change of pace. I’m excited to embrace this new chapter. While my years in Mossad were filled with challenges, I’m looking forward to enjoying life a bit more—yacht clubs instead of covert operations, so to speak!
**Interviewer:** You’ve invested a remarkable NIS 14 million in your new apartment. What attracted you to the Rainbow project in particular?
**Yossi Cohen:** The location is simply fantastic. Sde Dov is close to the beach, parks, and the Tel Aviv Port—there’s so much energy in the area. Plus, the amenities are truly top-notch. An adults-only pool, a yoga studio… it’s like a personal retreat right at home.
**Interviewer:** With such a high-profile neighborhood and elite neighbors like Noa Kirel and Eyal Waldman, do you feel any pressure to keep up with the social scene?
**Yossi Cohen:** (chuckles) I think everyone has their own rhythm. But I’m looking forward to meeting my neighbors, sharing a few stories—perhaps not all of them from my past! What’s important is enjoying the community and the lifestyle.
**Interviewer:** The Rainbow project boasts impressive amenities. Are there any specific features you’re particularly excited about?
**Yossi Cohen:** The rooftop pool is certainly a highlight! But I’m also looking forward to the wellness facilities, it’s essential to take a step back and find that balance in life, especially after the intensity of my previous career.
**Interviewer:** Israel Canada has plans for expansion at the Rainbow project, including leisure areas and a business campus. Does this mean you’ll be conducting business meetings in a more relaxed environment?
**Yossi Cohen:** Absolutely! It seems fitting that I can blend work and leisure, especially in such a beautiful setting. The idea of discussing investments or strategies while enjoying a spa treatment is quite appealing.
**Interviewer:** It sounds like you’ve got an exciting road ahead in your new home. Any final thoughts on this significant change in your life?
**Yossi Cohen:** Life is all about evolution. While my past has shaped me, I’m eager to embrace this new chapter with my family and friends. Here’s to new experiences and perhaps some leisurely swims along the way!
**Interviewer:** Thank you for your time, Yossi. We wish you the best in your new luxurious abode!
**Yossi Cohen:** Thank you! It’s been a pleasure.
