THE franchise and BO (Business Opportunity) industry sector is a sector that has been enthusiastic since the Covid-19 pandemic subsided.
This can be seen from the large number of visitors every time a franchise exhibition takes place in several main cities in the country.
It is hoped that franchise businesses and business opportunities will grow rapidly because this industry is a supporter of the national economy.
It is also hoped that new business actors will emerge from this industry. Moreover, Indonesia will become a country with a high demographic bonus which will reach its peak in 2020-2030.
“This momentum must be maximized by preparing productive human resources who can be empowered. Among other things, encouraging the emergence of potential new entrepreneurs in the franchise industry and business opportunities,” said Franchise Expert Rofian Akbar yesterday.
Franchise players with their leadership skills are considered capable of controlling their business in the midst of a gloomy market.
During the pandemic, for example, they were able to empower human resources and manage the company so that it survived the impact of the pandemic.
“Only a handful of them whose businesses closed after the pandemic. They were able to innovate and be creative,” explained Akbar.
In the Indonesian franchise industry, there are several franchise brands that started out as small businesses, then became successful and became big.
They are able to pass through various critical business points.
“All of this can happen because of the leadership of the owner or franchisor who has strong passion, has competence and intelligence that makes him credible, and has integrity that makes his franchise business a sustainable success,” said Chairman of the Indonesian Franchise Association (AFI) Anang Sukandar.
As a form of appreciation for leadership and business achievements to date, AFI together with Magazinefranchise.Com and supported by Dinamic Marketing Research awarded the 2024 Top Leader Franchise award.
This is an award in the Indonesian franchise industry given to the owner or franchisor for their dedication in building and developing a franchise business.
For this reason, Franchise Magazine, Dinamic Marketing Research Services and AFI (Indonesian Franchise Association), conducted research collaboration to award the 2024 Indonesia Franchise of the Year award to Franchise and Business Opportunity business players.
The research was conducted in Jakarta, during September 2024. The aim of giving the award is to give appreciation to franchise and business opportunity entrepreneurs who have provided the best efforts for their products and services throughout 2024, for complete satisfaction for customers.
Ada lima kategori penilaian pada Franchise of The Year 2024, yaitu Franchise of The Year; Top Leader Franchise; Promising Business Opportunity of The Year; Top Leader Business Opportunity; dan The Best Customer Service Award. (Z-10)
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**Interview with Rofian Akbar, Franchise Expert**
**Editor:** Thank you for joining us today, Rofian. The franchise and business opportunity sector in Indonesia seems to be bouncing back strongly post-Covid-19. What have you observed in the industry since the pandemic’s decline?
**Rofian Akbar:** Thank you for having me. Yes, the enthusiasm in the franchise sector has been palpable. We’ve witnessed a significant increase in attendance at franchise exhibitions across major cities, signaling robust interest and investment in this industry. The pandemic acted as a catalyst, pushing many businesses to adapt and innovate in ways we have not seen before.
**Editor:** That’s encouraging to hear! What do you attribute this growth in the franchise sector to, particularly in terms of new entrepreneurs entering the market?
**Rofian Akbar:** Indonesia is approaching a demographic peak with a young, eager workforce ready to step into entrepreneurship. This period is critical, and we must maximize the potential of our productive human resources. There’s a growing belief that entrepreneurship can drive economic stability and growth, and franchises—especially successful ones—serve as a model, providing a viable pathway for new business actors.
**Editor:** You mentioned innovation during the pandemic. Can you elaborate on how franchise players managed to sustain their businesses during those challenging times?
**Rofian Akbar:** Definitely. Many franchise owners exhibited remarkable leadership skills and a strong sense of adaptability. They focused on empowering their human resources, leveraging technology, and innovating their service delivery models. Most were able to navigate through the tough market conditions, and very few had to close their doors permanently. They demonstrated creativity and resilience, proving their business models could withstand adversity.
**Editor:** It’s inspiring to see that resilience. Can you share examples of successful franchises that have emerged from smaller beginnings?
**Rofian Akbar:** There are several notable examples—many franchises that started as small businesses have multiplied their growth through strategic franchising. They’ve navigated critical challenges by reinforcing their business models and maintaining strong leadership. This shows that with the right passion, competence, and intelligence, success in the franchise world is entirely possible.
**Editor:** Lastly, what are your hopes for the future of the franchise industry in Indonesia?
**Rofian Akbar:** My hope is that we’ll see exponential growth in the number of franchise brands and new entrepreneurs over the next few years. If we can effectively harness our demographic advantages and empower aspiring entrepreneurs, I believe the franchise industry will not only support individual ambitions but will also play a crucial role in invigorating the national economy.
**Editor:** Thank you, Rofian, for sharing your insights. It’s clear that the franchise sector holds significant promise for the future!
**Rofian Akbar:** Thank you for having me! I’m excited to see where the industry goes next.