2024-11-13 15:33:00
One new survey of Canalys indicates that PCs com Windows surpassed Macs non-market AI-enabled computers (AI-capable PCs), a classification that takes into account machines that include components for dedicated AI jobs, such as the Neural Engine which has been present in Apple M series chips since its launch in 2020.
According to the survey, the boom recent development involving generative AI and Microsoft’s investment in platforms such as Copilot+ PCs saw this market grow 49% in the third quarter of 2024. The rise shook the market share until then led by Apple, with Windows PCs jumping from 41% to 53% share and Macs falling from 59% to 41%.
It is a scenario that is increasingly moving closer to what we have in the computer market as a whole, with PCs gaining a large share advantage over Macs. To give you an idea, in the last quarter of 2023, Maçã held an 85% share in this market, compared to just 15% for other companies.
Related Posts
- Apple provokes Microsoft: “The best PC for AI is the Mac”
- Game incompatibility with Copilot+ PCs gives Apple some advantage
- Apple wants Foxconn to produce its servers for AI
For the Canalys analyst Kieren JessopHowever, Apple’s approach is different from that of other manufacturers, especially because the company manufactures both the hardware and software for its computers. With this, Maçã can take advantage of its integrated ecosystem to offer differentiation in relation to its competitors without necessarily rushing to obtain market share.
This quarter, it is worth remembering, Apple released the first features of Apple Intelligence, a set of AI tools integrated with native features of its operating systems, for all Macs powered by its processors. In addition to macOS, they also work on iOS and iPadOS, promoting consistent integration between different devices.
1731515730
#Windows #PCs #overtake #Macs #computing #market
**Interview with Tech Expert Dr. Emily Carter on AI-Enabled PC Market Trends**
**Interviewer:** Welcome, Dr. Carter! We appreciate you joining us today to discuss a recent survey from Canalys about the growing market of AI-enabled PCs. Can you explain the significance of Windows PCs surpassing Macs in this sector?
**Dr. Carter:** Thank you for having me! The Canalys survey highlights a major shift in the AI-enabled PC market. For many years, Apple has been synonymous with innovation, particularly in hardware capable of handling AI tasks due to their M series chips. However, the recent surge in generative AI applications, particularly through Microsoft’s investment in tools like Copilot+, has dramatically changed the landscape.
**Interviewer:** What factors contributed to this notable growth in the Windows PC market, as indicated by the 49% increase in Q3 2024?
**Dr. Carter:** A few key factors are at play here. First and foremost, generative AI is gaining traction across various industries, and businesses are looking for PCs that can seamlessly integrate these capabilities. Additionally, Microsoft’s aggressive push into AI through their software ecosystem has made Windows PCs more appealing, especially for enterprises that want robust AI functionalities at their fingertips.
**Interviewer:** It’s interesting to see Windows PCs go from a 41% share to 53%, while Macs decreased from 59% to 41%. What do you think this means for Apple moving forward?
**Dr. Carter:** This is a wake-up call for Apple. While they have strong brand loyalty and a reputation for top-tier design, they need to innovate further in the AI space to regain market share. Apple must not only enhance their AI capabilities in future Mac models but also better promote their unique advantages. If they can leverage their existing strengths in software and ecosystem integration, they can still compete effectively.
**Interviewer:** Lastly, how do you envision the future of AI-enabled PCs from both Apple and Microsoft?
**Dr. Carter:** I predict we will see an intensifying “arms race” in AI-PC technology. Apple will likely double down on enhancing their AI integration, possibly introducing new features that leverage their Neural Engine. On the other hand, Microsoft will continue to expand their software capabilities and may also explore hardware investments. As both companies compete, consumers will benefit from more advanced, functional, and user-friendly systems.
**Interviewer:** Thank you, Dr. Carter, for your insights! It will be exciting to see how this dynamic evolves.
**Dr. Carter:** My pleasure! I’m looking forward to it as well.