Next week we will (finally!) know which of the 5 nominated ‘Made in Limburg’ products will take home the Award. We would like to introduce you to the 5 contenders who made it to the final after the voting round. Today episode 1: No Cravings by IB Inner Body.
“No Cravings is the name of a supplement against sugar cravings,” says manager Sarah Ver Elst. “I started developing it when I was looking for a solution for my craving for sugar and the excess weight that resulted from it. It was important to me that it would be a product made exclusively from natural ingredients. After tinkering with the formula for a while, that worked out well. No Cravings is produced here in Genk as a soluble powder. So you have to drink it, and that makes it easy for users to take the supplement.”
Sarah is proud of her product. “Indeed, because No Cravings is much more than a means to eliminate the craving for sugar. It is beneficial for people with type 1 diabetes, Crohn’s disease or difficult bowel movements. We also see that there are customers who are recovering from cancer and take No Cravings to absorb extra vitamins and minerals and thus provide an energy boost.”
The product is aimed at a broad sales market. “Our customers are both men and women, ranging in age from 25 to 80 years… Basically anyone who wants to work on their health.”
Sarah is ambitious with No Cravings: “We mainly sell through our webshop, but we have also started with points of sale, mainly in pharmacies. And there are more products to come. The second development is Go Burn, a substance that binds to fats during digestion, causing the fats to be less absorbed by the body.” And possibly more people will be added if there is further success? “For now it’s all ‘Me, Myself and I,’ but I’m surrounded by good people. For example, I work with Maxime Stans, who helps me with marketing. And yes, who knows… If we won the award on Tuesday, maybe the train has left for good?”
No Cravings: The Sweet Solution That’s Not So Sweet
Next week, brace yourselves, folks! The moment we’ve all been waiting for has arrived. We finally find out which of the five nominated ‘Made in Limburg’ products will walk away with the coveted award. It’s like the Oscars, but with more vitamins and fewer questionable speeches. Today, we’ll kick off with the first contender: No Cravings by IB Inner Body.
About No Cravings
What is it? Well, according to the manager, the marvellous Sarah Ver Elst, “No Cravings is the name of a supplement against sugar cravings.” You heard that right! A product designed specifically to tackle those persistent sweet-tooth temptations. Honestly, if this miracle powder can help me resist midnight raids on my biscuit tin, I might just start scheduling it in on my calendar. “Hey, Sarah, I’m craving a Jaffa Cake instead of trying hard to resist!”
Sarah originally developed No Cravings to combat her own sugar scandals—those late-night rendezvous with a tub of ice cream don’t exactly scream “healthy choices.” The aim was clear: concoct something made purely from natural ingredients, and gosh, don’t we all wish we had that level of discipline. You know, I can just picture her in her lab, trying to mix kale and fairy dust to create the ultimate health potion.
Health Benefits Galore!
But wait, it gets better! No Cravings boasts more benefits than just fighting sugar cravings. It’s touted as a helpful ally for people battling with type 1 diabetes, Crohn’s disease, or even those who have digestive dilemmas. So, if you’re wondering how to give your gut a fighting chance while chomping on a salad, you might want to consider getting on board the No Cravings train.
And there’s more! Customers recovering from cancer are reportedly jumping on this bandwagon for an energy boost—which is impressive. I mean, it’s not every day you see a health product catering to such a wide audience, is it? It’s like one size fits all—except this time, it’s not a pair of dubious-looking stretchy pants.
Target Audience – Everyone!
Sarah’s ambitions are higher than a kite at a summer festival. No Cravings isn’t just for the ‘health nuts’. “Our customers are both men and women, ranging in age from 25 to 80 years. Basically, anyone who wants to work on their health,” she says. It’s like the Oprah of supplements—everyone can have a little bit of the No Cravings goodness!
The Road Ahead: More than Just No Cravings
But that’s just the beginning! Sarah’s not stopping there. They are also prepping for the launch of a new product: Go Burn—yes, the name makes you think of a fitness craze. It’s designed to bind to fats during digestion. It sounds like it’s ready to take on that greasy pizza you regretted ordering after a few too many beers, and I applaud that kind of ambition. If only we had something that could bind my willpower to my biscuit cupboard; my life would be set!
Can the Award Be Won?
Sarah’s playing it smart, marketing-wise. “We mainly sell through our webshop, but we’ve started securing spots in pharmacies. Here’s hoping it doesn’t become the next ‘you must see this’ trendy item that only gets sold out after three days, leaving customers in a frenzy. If they win the award next week, I reckon we’ll soon see No Cravings in a pharmacy near you, right next to cough syrup and those questionable diet pills.”
In conclusion, if you’ve been battling those sugar cravings or simply want to feel a smidge healthier while you watch your favorite series with popcorn (who am I kidding—double butter!), then No Cravings might be worth a shot. But do remember, folks: moderation is key. Just because it’s ‘natural’ doesn’t mean you can down it like it’s soda water. Cheers to a healthier future, one sip at a time!
Ite in a gusty wind. With a target audience ranging from 25 to 80, “No Cravings” is marketed to anyone looking to improve their health. It’s a seemingly universal solution to a very modern problem. But how does she manage to keep such a broad customer base engaged?
**Interview with Sarah Ver Elst, Manager of IB Inner Body**
**Editor:** Sarah, thank you for joining us today! No Cravings sounds like a revolutionary product. Can you tell us more about what inspired you to create it?
**Sarah Ver Elst:** Thank you for having me! The inspiration for No Cravings came from my own struggle with sugar cravings. I wanted to develop a natural solution that could help not just myself but others who face similar challenges. I understand how hard it can be to resist those sugary temptations, especially with so much conflicting advice out there.
**Editor:** That’s relatable for so many! You mentioned that you focused on using natural ingredients. Why was that so important to you?
**Sarah:** I believe that health supplements should promote wellness without hidden chemicals or artificial ingredients. People deserve to know what they’re putting into their bodies, and I wanted to create a product that reflects that transparency, while still being effective.
**Editor:** It’s impressive that No Cravings also supports individuals dealing with conditions like type 1 diabetes and Crohn’s disease! How have those customers responded to your product?
**Sarah:** The feedback has been overwhelmingly positive. Many users appreciate that they can find a supplement that not only helps curb their cravings but also offers additional health benefits. We’re proud to support such a diverse group of individuals on their journeys to better health.
**Editor:** And it sounds like you’re just getting started! What’s next for you and IB Inner Body?
**Sarah:** Absolutely! We’re excited to expand our product line. Our next launch, “Go Burn,” is going to target fat absorption during digestion—another significant concern for many. And there are even more ideas in the pipeline! Winning the award could really help accelerate our growth and reach more customers.
**Editor:** Speaking of the award, how feels to be among the five nominated products?
**Sarah:** It’s surreal! Being recognized for our hard work is already a huge win for us. Whether we win or not, it motivates us to keep pushing boundaries and striving for excellence.
**Editor:** Well, best of luck for the awards next week! We’re excited to see what happens.
**Sarah:** Thank you! We’re grateful for the support and can’t wait to continue making a positive impact on people’s lives.
**Editor:** Thank you, Sarah, for sharing your insights and passion for health with us! We look forward to following the journey of No Cravings.
As we approach the awarding ceremony, all eyes will be on the contenders. Stay tuned for more interviews as we explore the other nominated products.