2024-11-12 13:01:00
Artlist’s annual report presents insights from industry leaders and data showing why 31% of creatives prioritize AI quality, what 40% of them expect from brands, why 64% of consumers are switching brands, and more.
Artlist, a creative technology company that provides a vast catalog of royalty-free digital assets and creative tools to empower brands and content creators worldwide, has announced the Artlist Trend Report 2025 published. It offers industry insights and predictions from CEOs at Google, McCann, Meta, Canva, Ogilvy and more, backed by data from over 5,000 creators worldwide.
The Artlist Trend Report 2025 presents the coming predictions in the creative industry to inspire and empower brands to look into the future and create without limits. The full report provides unique insights and data perfect for any brand that wants to stay at the top.
Key trends and insights from the 2025 Artlist Trend Report include:
- The Renaissance of Man: Human interaction determines the creativity of tomorrow. People-centered content will experience a renaissance and celebrate the creativity that people bring to the table. Creatives will bring more heart, humor and emotional depth to their work, with AI as a co-pilot improving ideation. As the report’s survey shows, 30% of creatives said AI helps them quickly explore concepts and develop new ideas. The focus is on genuine human expression and storytelling.
- Balancing quality and compliance: The AI content ecosystem will raise new concerns about quality, security and integration. Success depends on brands and creators deploying quality-driven, compliant AI solutions that ensure innovation and legal certainty. Balancing innovation and care and focusing on security and integration promote trust and open up creative possibilities. This trend also shows that 31% of creators consider the quality of AI tools as their top priority, while 26% focus on ownership issues.
- Short-lived trends, flexible teams: Higher-level goals and real-time trends converge. With shorter trend cycles, brands need to focus on what resonates with their audience. Trust is crucial, and a single misstep can quickly damage a reputation. This report features real examples of brands doing this successfully and shows how you can implement these strategies for your brand.
- The combined marketing power of the creators: Forward-thinking brands partner closely with select creators who drive the brand’s storytelling. As creators strive for more meaningful relationships, successful marketers will find a balance between reach and depth, building lasting partnerships that create real connections and trust. This trend shows why 64% of consumers switch brands and what 40% of creators expect from brands.
- Cross-generational content: Creators and marketers can leverage universal trends and common cultural touchpoints to reach across generations. As different population groups grow together in digital spaces, age boundaries are blurring, creating unique opportunities. This allows brands to expand their marketing scale and maximize reach across platforms and age groups.
Today, brands continue to operate in a fast-paced technological environment where AI meets a growing demand for human creativity and connection. Social platforms have greater reach and offer new opportunities for participation. Those who remain authentic and agile will be successful.
Itzik Elbaz, co-founder and co-CEO of Artlist, said: “In a world where the pace of change is accelerating, it is crucial to understand and anticipate trends in order to have the foresight necessary to remain competitive.”
Success depends on a brand’s ability to develop a meaningful story while taking into account new technologies and social changes. How Ira Belsky, co-founder and co-CEO of Artlist explains: “The future belongs to those who dare to innovate. At Artlist, we believe that together we can shape the future of the creative industry by embracing creative disruption.”
Download the Artlist Trend Report 2025:
Information about Artlist
Artlist is a leading creative technology company supporting global brands and individual artists. It offers an extensive catalog of over 2.5 million high-quality, royalty-free digital assets, including music, sound effects, footage and templates, all created by award-winning artists. Users also benefit from powerful creative tools such as an AI voiceover generator with an exclusive voice catalog and advanced video effects plugins. With more than 27 million users, including leading global brands such as Google, Amazon, Microsoft and Calvin Klein, Artlist is valued as a complete video creation solution.
The company’s mission is to enable creativity without limits through the all-in-one video production platform Artlist and the catalog Motion Arrayboth of which have a simple global license with unlimited use. Artlist has been recognized as a top startup by Wired and LinkedIn. Since its founding in 2016, the company has revolutionized the creative industry by offering exclusive assets through a subscription model.
For more information, see www.artlist.io.
Contact: Ravit Shimnony, PR and Communications Manager at Artlist, pr@artlist.io
1731417208
#Artlist #releases #Trend #Report #Brands #Leverage #Top #Marketing #Trends
### Interview with Ira Belsky, Co-founder and Co-CEO of Artlist
**Editor:** Thanks for joining us today, Ira! The Artlist Trend Report 2025 provides fascinating insights into the future of the creative industry. One striking statistic is that 31% of creatives prioritize AI quality. Can you elaborate on why this emphasis on quality has become paramount?
**Ira Belsky:** Absolutely, thank you for having me! The focus on AI quality stems from the understanding that while AI can enhance ideation and creativity, it must produce content that meets high standards. Creators want tools that not only function well but also align with their values and artistic integrity. A quality-driven AI can help elevate their work without compromising on authenticity.
**Editor:** That makes a lot of sense. The report mentions the ”Renaissance of Man,” highlighting the importance of human interaction in creativity. How do you see creatives blending AI with human expression moving forward?
**Ira Belsky:** The idea is that AI acts as a co-pilot rather than a replacement. Creatives will harness AI for rapid exploration of concepts, but the emotional depth, storytelling, and unique human experiences will always come from the creator. We’re seeing a push toward more heartfelt and relatable content that resonates with audiences on a personal level.
**Editor:** It’s interesting that 64% of consumers are switching brands due to a lack of connection. What do you think are the main factors driving this shift?
**Ira Belsky:** A key driver is the demand for authenticity. Consumers are seeking brands that resonate with their values and foster a genuine connection. If they feel a brand is not aligned with their beliefs or fails to engage meaningfully, they will look elsewhere. This trend underscores the importance of collaboration between brands and creators to develop compelling narratives that reflect real-life experiences.
**Editor:** The report also mentions cross-generational content. What opportunities do you see in creating content that appeals across different age groups?
**Ira Belsky:** As digital spaces continue to grow, the lines between different generations are blurring. Brands can tap into universal themes and shared cultural moments that resonate across age groups. This approach not only broadens the potential audience but also allows for more inclusive storytelling, creating a shared experience that everyone can relate to.
**Editor:** Lastly, with so much change happening in the creative landscape, what advice would you give to brands looking to stay ahead of these trends?
**Ira Belsky:** Agility and authenticity are keys to success. Brands must be willing to adapt to the fast-paced environment while staying true to their core values. Listening to creators and consumers will help brands create meaningful content that resonates. By fostering genuine relationships and understanding the evolving landscape, brands can build trust and loyalty that withstands the test of time.
**Editor:** Great insights, Ira! Thank you for sharing your thoughts with us today. We look forward to seeing how these trends shape the future of creativity.
**Ira Belsky:** Thank you! It’s been a pleasure discussing these important topics.