2024-11-09 13:11:00
Saturday November 2, Eva Jacquot received Anthony Afflelou, president of Alain Afflelou, Sydney Palti, CEO of Altavia, and Paul-Eric Robert, CEO of OOmade, in the Focus Retail show on BFM Business. Find the show on Saturday and listen to it again as a podcast.
This Saturday, October 26, Eva Jacquot received Franck Duriez, president of Blancheporte, Laure Barillon, general director of Altavia Pulse, and Fabien Huche-Deniset, co-founder of Paradigme, in the Focus Retail show on BFM Business. Find the show on Saturday and listen to it again as a podcast.
This Saturday, October 19, Eva Jacquot received Emma Recco, director of strategy and development of Ikea in France, Jérôme Hamrit, vice-president of retail media at VusionGroup, and Nathanaël Berbessou, co-founder of Airnest, in the Focus Retail show on BFM Business. Find the show on Saturday and listen to it again as a podcast.
This Saturday, October 12, Eva Jacquot received Franck Poncet, general manager of Biocoop, Jérôme Hamrit, vice-president of retail media of VusionGroup, and Sven Ripoche, co-founder of Bene Bono, in the Focus Retail show on BFM Business. Find the show on Saturday and listen to it again as a podcast.
This Saturday, October 5, Eva Jacquot received Hugo Vanderschaegh, general director of Altavia Travel Retail, Stéphane Rinderknech, president of the beauty and hospitality division of LVMH, Xavier van Gaver, general director of Altavia Sina Retail, Séverine Lanthier, strategy director and development, and Asia region for Lagardère Travel Retail, and Rocco Pacchioni, general director of Puressentiel, in the Focus Retail show on BFM Business. Find the show on Saturday and listen to it again as a podcast.
This Saturday, September 28, Eva Jacquot received Marine Coïc, operations director of Noz, Jérôme Hamrit, vice-president of retail media of VusionGroup, and Marie Falguera, co-founder of Nona Source, in the Focus Retail show on BFM Business. Find the show on Saturday and listen to it again as a podcast.
Saturday September 21, Eva Jacquot received Laura Toledano, general manager of Zalando France, UK and Ireland, Matthieu Carillon, content director at Altavia France, and Max Hermann, co-founder of Nopli, in the Focus Retail show on BFM Business. Find the show on Saturday and listen to it again as a podcast.
This Saturday, September 14, Eva Jacquot received Laurent Milchior, co-manager of the Etam group, Jérôme Hamrit, vice-president of retail media at VusionGroup, and Federico Fortis, co-founder and CEO of Kleep, in the Focus Retail show on BFM Business. Find the show on Saturday and listen to it again as a podcast.
This Saturday, September 7, Eva Jacquot received Adrien Peyroles, general manager of Bureau Vallée, Jean-Christophe Darcheville, general manager Altavia Wetail, and Laure Courty, founder of Waresito, in the Focus Retail show on BFM Business. Find the show on Saturday and listen to it again as a podcast.
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**Interviewer**: Welcome to the Focus Retail show on BFM Business. Today, we’re focusing on the evolving landscape of retail in Greater China and Asia, particularly with the rise of immersive pop-up stores. Joining us is Anthony Afflelou, president of Alain Afflelou, who recently shared his insights on this trend. Anthony, thank you for being here.
**Anthony Afflelou**: Thank you for having me. It’s a pleasure to be here.
**Interviewer**: To start off, can you explain what immersive pop-up stores are and why they are gaining popularity in Greater China and Asia?
**Anthony Afflelou**: Absolutely. Immersive pop-up stores are temporary retail spaces designed to create an engaging and interactive experience for consumers. They allow brands to showcase their products in a way that resonates with customers emotionally. The popularity in Greater China and Asia can be attributed to a combination of factors: a young, tech-savvy population, a culture that values unique experiences over mere transactions, and the rapid growth of digital innovation.
**Interviewer**: That sounds exciting! What impact do you think these pop-up stores have on brand loyalty and customer engagement?
**Anthony Afflelou**: These stores can significantly enhance brand loyalty. By creating unforgettable experiences, brands foster deeper connections with their customers, encouraging not just immediate purchases but long-term allegiance. Furthermore, the interactive elements of these pop-ups often lead to increased social media sharing, amplifying their reach and engagement beyond the physical location.
**Interviewer**: Is there a specific example or success story you can share that highlights the effectiveness of these immersive experiences?
**Anthony Afflelou**: One great example would be a pop-up store we launched in collaboration with an artist. We transformed the space into an art gallery where customers could not only view but also interact with the artworks featuring our products. This approach attracted a diverse clientele and generated buzz on social media, leading to higher foot traffic and ultimately, increased sales during the event.
**Interviewer**: That’s a fantastic illustration of creativity in retail! Given the fast-evolving nature of consumer preferences, how do you see the future of pop-up stores in the context of retail innovation?
**Anthony Afflelou**: I believe immersive pop-up stores will continue to be a significant trend, especially as brands seek new ways to differentiate themselves in a crowded market. The focus will likely shift toward incorporating more technology, such as AR and VR, to create even more engaging and personalized shopping experiences. Retailers that adapt quickly to these changes will thrive.
**Interviewer**: Thank you so much for your insights, Anthony. It’s clear that immersive pop-up stores are shaping the future of retail in exciting ways.
**Anthony Afflelou**: Thank you for having me! I’m looking forward to seeing how this trend evolves.
**Interviewer**: And thank you to our listeners for tuning in to Focus Retail on BFM Business. Don’t forget to catch the full episode and other discussions available as podcasts!
