AS one of the leading paint manufacturers, Mowilex provides support for the organization of Bintaro Design District (BDD) 2024. This year’s BDD 2024 carries the theme Analog Reality which contains the message of returning to the human touch and displaying works that emphasize human-based elements and approaches.
Paint is a part and material used in architectural works, interior design, mural art, painting and installations as well as crafts and even the film industry, which is close to the creative industry.
“The method of applying paint is always close to human touch, so this is the basis for creating and innovating Mowilex products which prioritize formulations that are safe for health and the environment,” said Mowilex Chief Marketing Officer, Johanna Nathalia Daunan, in her official statement, Tuesday (7/11) .
For this reason, Mowilex paint innovation is always at the forefront human approach to overcome problems faced by consumers, such as paint innovations with plant-based content that can eliminate them FORMALDEHYDE (toxic air) indoors from Mowilex Naturalle products.
Mowilex ensures level Volatile Organic Compound (VOC) refers to the standards of the United States Environmental Protection Agency (EPA) and SCAQMD (South Coast Air Quality Management District) The State of California, United States is the most restrictive.
“We are taking this initiative for the benefit of our stakeholders in the future. “The world of architecture and development, which now prioritizes choosing environmentally friendly products in their use, is progress towards maintaining and improving the quality of life together,” concluded Johanna.
On the other hand, Johanna also welcomed the BDD event held this year. “Mowilex’s support is of course due to architect friends, designer interiors, as well as creative industry activists are Mowilex consumers,” said Johanna.
Meanwhile, renowned architect Budi Pradono said that his party was very pleased with Mowilex’s support in organizing BDD 2024.
“The relationship between architects, interior designers and artists with Mowilex is very close, so it is hoped that BDD 2024 can be a meeting place for all stakeholders, both professionals and Mowilex,” said Budi.
The BDD 2024 event will be held for 11 days starting from 30 October-9 November 2024. Mowilex is also present to greet architects, interior designers and all enthusiastic designers to come and consult regarding products, projects, product applications and special Mowilex PRO discounts via Mowilex Representative Of booth Mowilex, The Mawi, BDD 2024. (J-3)
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**Interview with Johanna Nathalia Daunan, CMO of Mowilex**
**Interviewer:** Thank you for joining us today, Johanna. Mowilex’s support for Bintaro Design District (BDD) 2024 is exciting! Can you tell us what inspired Mowilex to get involved with this event?
**Johanna Nathalia Daunan:** Thank you for having me! We believe in the importance of architecture and design that emphasizes human connection, which is the theme of this year’s BDD—Analog Reality. Our mission aligns perfectly with this vision, as our innovations focus on creating products that not only enhance aesthetic appeal but also prioritize health and safety for users.
**Interviewer:** That’s a compelling approach. Could you elaborate on how Mowilex’s products reflect this human-centered theme?
**Johanna:** Absolutely. Paints are often seen as mere decorative elements, but they play a critical role in various creative fields. Our paint formulations are designed with a human touch in mind. For instance, our Mowilex Naturalle products are made with plant-based content that effectively reduces indoor formaldehyde and meets stringent safety standards set by environmental organizations like the EPA.
**Interviewer:** It sounds like Mowilex is leading the charge in eco-conscious painting solutions. How do you ensure that your products remain innovative and relevant to consumers’ needs?
**Johanna:** Innovation is at the heart of what we do. We continually research and develop formulations that respond to common consumer concerns, such as air quality. By adhering to low VOC standards, we strive to offer paints that are not only beautiful but also safe for living environments. Our goal is to bridge creativity with sustainability.
**Interviewer:** It’s wonderful to see that commitment. What do you hope attendees will take away from BDD 2024?
**Johanna:** We hope that attendees feel inspired to explore how design can return to its roots—connecting with humanity and the environment. We encourage everyone to consider how the materials they choose impact their spaces and well-being. Ultimately, we want to spark conversations that lead to innovative solutions in design and architecture.
**Interviewer:** Thank you, Johanna! Your insights into Mowilex’s vision and involvement in BDD 2024 are truly inspiring. We look forward to seeing how these ideas unfold in the event.
**Johanna:** Thank you for the opportunity! We’re excited about BDD 2024 and the dialogue it will foster.