The Roxy movie theater in Burlington, known for its vibrant community atmosphere, will be closing its doors after an impressive 43-year tenure, leaving the city without a beloved commercial movie theater. The landmark cinema, a staple of local entertainment, announced its impending closure through a heartfelt Facebook post shared on Thursday, emphasizing the theater’s profound gratitude for the loyal patrons who filled its seats over the decades.
The cherished venue, which initially opened in 1981, has changed ownership several times throughout its history, having been part of chains like USA Cinemas and Hoyts Theaters, as noted by Cinema Treasures. The theater underwent a transformation in 2003 when Merrill Jarvis III acquired it and rebranded it to Merrill’s Roxy Cinema, adding his personal touch to this local gem.
Once part of an expansive lineup of 13 theaters owned by the Jarvis family in northeast Vermont—largely located in Chittenden County—the Roxy’s closure follows the recent shutdown of the Palace 9 in South Burlington. Consequently, the family is now down to just one last operational theater, the Majestic 10 in Williston, marking a significant shift in the region’s cinematic landscape.
During the tumultuous period of the Covid-19 pandemic, Merrill’s Roxy Cinema was forced to close for a staggering 18 months, as reported by the Burlington Free Press. In addition to the pandemic’s impact, the rise of online streaming services has heavily influenced audience choices, with many opting to enjoy films from the safety and comfort of their own homes rather than braving a night out at the cinema.
In an effort to boost ticket sales, the Roxy introduced initiatives like $5 Tuesdays and offered special discounted rates for students, aiming to attract a wider audience. However, despite these strategic measures and the success of recent blockbuster releases—including the much-discussed “Barbie,” “Oppenheimer,” “Inside Out 2,” and “Deadpool & Wolverine”—the Jarvis family ultimately made the tough decision to close another one of their theaters. VTDigger was unable to reach the cinema and its ownership for comment on Friday.
**Interview with Merrill Jarvis III, Owner of Roxy Cinema**
**Editor**: Thank you for joining us today, Merrill. The news of the Roxy Cinema closing has left many in the Burlington community heartbroken. Can you share what prompted this decision to close the theater after 43 years?
**Merrill Jarvis III**: Thank you for having me. The decision to close was not easy. After running the cinema for 20 years and seeing how much it meant to the community, it’s been a tough journey. Factors such as rising operational costs, changes in how people consume movies, and the overall cinematic landscape played significant roles in this decision.
**Editor**: The Roxy has been a staple for local entertainment since 1981. What do you think makes it so special to the community?
**Merrill Jarvis III**: The Roxy was more than just a place to watch movies; it was a community hub. We’ve hosted countless events, premieres, and even local film festivals. The atmosphere here, filled with creativity, laughter, and the joy of shared stories, created lasting memories for families and friends. Our loyal patrons have been the heart of this place.
**Editor**: You mentioned in your heartfelt announcement on Facebook that you are grateful for your patrons. Can you share a memorable experience that stands out to you during your years at the Roxy?
**Merrill Jarvis III**: There are so many, it’s hard to choose! However, one that stands out is our annual holiday film series. Seeing families return year after year, sharing in the magic of cinema, filled with laughter and joy, has been truly heartwarming. We once had a magical evening with a surprise visit from Santa during a screening of “Elf” – the look on the kids’ faces was priceless!
**Editor**: As the doors close on Roxy Cinema, what do you hope the community will take with them moving forward?
**Merrill Jarvis III**: I hope they carry the sense of community we fostered here, the love for the movies, and the importance of enjoying shared experiences. While the building itself may close, the memories and connections made here will always remain a part of Burlington’s culture.
**Editor**: Thank you, Merrill, for sharing your thoughts and memories about the Roxy. It’s clear that it will be deeply missed by many.
**Merrill Jarvis III**: Thank you for the opportunity to reflect on our time here. It’s been a privilege to serve the community.
