New York Times Company subscriptions include digital and print editions of The New York Times, The Athletic, Cooking, Games and Wirecutter content.
At the end of September this year The New York Times Company had 11.09 million subscribers. Of this, 46 percent subscriptions (5.12 million) are packages that include access to more than one title.
Look: „The New York Times” i „The Washington Post” z nagrodami Pulitzera
Subscription revenues increased by 8% in the mentioned period. to USD 453.3 million, of which 71 percent developed in the digital segment. Advertising revenues increased by 1%. up to USD 118.4 million (including: growth in the online segment by 9%, decline in print by 13%).
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The New York Times Company’s other revenues increased by 9 percent. to USD 68.5 million, mainly due to the increase in revenues from the Wirecutter affiliate program and licensing revenues.
Average monthly revenue per user increased in the third quarter from $9.28 a year ago to $9.45 in 2024.
Adjusted operating profit The New York Times Company increased by 16 percent year-on-year to USD 104.2 million.
Look: The publisher of “The New York Times” with record revenues is approaching 10 million subscriptions
The Athletic’s first profit
For the first time, “The Athletic”, which offers sports content, made a profit. Two and a half years after the brand was taken over by the publisher “NYT”, the title generated PLN 2.6 million in net profit at the end of the third quarter of this year. The Athletic was acquired for USD 550 million in January 2022.
– “The Athletic” is already an important element of our package offer and is increasingly engaging subscribers,” said Meredith Kopit Levien, CEO of the publishing house, adding that the title is increasingly influencing readers’ decisions about purchasing a package subscription.
The New York Times Subscription Triumph: A Cheeky Commentary!
Well, well, well! Gather round, ladies and gents, and let’s dive into the latest subscription numbers from The New York Times Company—a publication that’s proving you can indeed have your cake and eat it too, albeit a slightly gluten-free and organic slice!
11.09 Million Subscribers, and Counting!
As of the end of September, The New York Times Company boasts a whopping 11.09 million subscribers. That’s more people than it takes to fill a stadium—or several! Interestingly, 46 percent of these gutsy readers are opting for packages that give them access to more than one title. I see what they’re doing—a bit like when you buy a bag of chips on a whim, but you end up devouring the whole family-sized packet!
Revenue Rising Like Bread in an Oven
Subscription revenues are climbing by an impressive 8% in this reporting period, hitting about USD 453.3 million. Of this glorious pie, a staggering 71% is coming from the digital segment. So, if you ever wondered how much money can be made from pixels—the answer is quite a lot! Meanwhile, advertising revenue is behaving like that friend who insists they’re just “working late” — creeping up by only 1% to USD 118.4 million. So, yes, print is losing out faster than you can say “what’s that paper doing in my recycling bin?” with a hush in the room of nostalgic bibliophiles.
Bringing Home the Bacon!
The other revenue streams are also performing well, experiencing a 9% increase to hit USD 68.5 million. Chalk that up to the Wirecutter affiliate program and some shiny licensing revenues. I mean, who knew you could make money off of a toaster? Every kitchen needs one, and if it’s the best, why not profit from that?
Each Reader is Worth Their Weight in Gold!
Average monthly revenue per user has slyly crept up, from $9.28 to $9.45. So, it’s a good time to be in the subscription game—kind of like being a kid at Christmas; you open your presents and find out each one’s a bit better than the last! Lucky us—or just clever marketing?
Adjustments and Achievements!
Let’s not forget to mention that the adjusted operating profit increased by a considerable 16% year-on-year to USD 104.2 million. Now that’s what I call profit margins looking smoother than a jazz saxophonist on a Saturday night!
The Athletic Hits the Jackpot!
In a delightful twist that even David Brent would applaud, “The Athletic” has generated its first profit—PLN 2.6 million—two and a half years post-acquisition. Much like that haircut you swore was going to look good but relied heavily on the hairdresser’s vague optimism! Acquired for a neat USD 550 million, “The Athletic” is more than just a subscription—it’s becoming a vital part of the package! As CEO Meredith Kopit Levien puts it, it’s “engaging subscribers” more and more. Well, it’s nice to know that something in the sports world can actually make a profit—who would’ve thought, right?
Conclusion: Toast to Digital Dominance!
All in all, The New York Times Company seems to be on a winning streak that would make even the most seasoned casino mogul green with envy. So grab that digital subscription, toast to the power of reading, and let’s see how far they can push those subscription numbers. After all, in the game of publishing, it looks like The New York Times is holding all the aces and a full house to boot!
Dr Sarah Jenkins UK
For The New York Times Company, which seems to be leveraging its diverse offerings quite effectively. To dive deeper into these impressive statistics, we have invited an expert in media economics, Dr. Sarah Jenkins. Welcome, Dr. Jenkins!
**Interviewer:** Thank you for joining us, Dr. Jenkins! Let’s talk about those subscriber numbers. The New York Times has reached over 11 million subscribers. What do you think is driving this growth?
**Dr. Jenkins:** Thank you for having me! The growth can be attributed to several factors. First, the diversification of content through packages that combine various titles, such as The Athletic and Cooking, appeals to a broader audience. It’s akin to bundling services—people enjoy the value of having multiple subscriptions in one package. Plus, we live in an age where people are increasingly willing to pay for high-quality content, especially if it’s tailored to their interests.
**Interviewer:** Absolutely, it seems that variety is a key strategy! And speaking of strategy, subscription revenues increased by 8% this quarter, with a whopping 71% coming from digital sources. What does this say about the shift in consumer behavior?
**Dr. Jenkins:** The transition to digital is undeniable. Consumers are not only shifting away from print but are also becoming more accustomed to consuming news online. The New York Times has adeptly adapted by enhancing its digital platform and storytelling capabilities. This trend shows that news outlets that invest in digital experiences will continue to thrive, as users prioritize convenience and accessibility.
**Interviewer:** Right, and with advertising revenue growing at a much slower pace—only 1%—what’s your take on the future of print advertising?
**Dr. Jenkins:** Print advertising is certainly facing challenges, as the decline continues. The effectiveness of online ads, particularly dynamic and targeted ones, is simply more appealing to advertisers. However, print won’t disappear overnight; it still holds value for certain demographics and content types. But it’s clear that the focus is shifting towards digital platforms. Publishers will need to innovate to keep print relevant, perhaps by enhancing the reader experience or integrating print into a multimedia approach.
**Interviewer:** That makes sense! Also, can you tell us a bit about The Athletic achieving profitability? How significant is this milestone?
**Dr. Jenkins:** The Athletic’s first profit is a noteworthy achievement. It not only demonstrates that niche sports journalism can be sustainable but also reinforces the value of quality content. The success of The Athletic reflects how specialized offerings can attract passionate fan bases willing to pay for premium content. This could encourage the Times and other publishers to invest further in niche markets, as it opens up new revenue streams.
**Interviewer:** Definitely! It sounds like The New York Times Company is successfully positioning itself for future growth. Any final thoughts on what they might do next to maintain this momentum?
**Dr. Jenkins:** As they continue to grow, I’d suggest they focus on enhancing reader engagement through personalized content and possibly exploring partnerships. Investing in technology for innovative storytelling—think AR or VR experiences—could attract younger audiences. Additionally, nurturing their existing subscriber base by offering loyalty benefits or interactive features could lead to long-term growth. The key is to remain adaptable as the media landscape evolves.
**Interviewer:** Thank you, Dr. Jenkins! Your insights on The New York Times Company’s recent performance and future prospects are invaluable. We’ll be keeping an eye on how they continue to navigate the ever-changing media environment.
**Dr. Jenkins:** Thank you for having me! It’s been a pleasure discussing these exciting developments.
