2024-11-06 21:21:00
A PipeRun, salestech which produces sales and service management systems for small and medium-sized Brazilian companies, will present a series of new products. The launch for the general public will take place during ABStartup’s CASE event, on November 28th and 29th, at the Ibirapuera Park Biennial, in São Paulo. Customers and partners will have access to the news through an exclusive webinar on November 21, 2024.
According to CRM PipeRun’s Chief Revenue Officer (CRO), Fausto Reichert, the innovations were developed based on customer contributions and the dedication of the company’s development team. “With these new features, we want to guarantee better performance for sales professionals”, he states.
Among the new features, the new service via messaging app within the Sales CRM itself stands out, optimizing communication, avoiding duplication of leads and enabling the rapid migration of multiple manual telephone numbers to a single number and with the official Meta interface. “It’s another sales acquisition channel now within the CRM”, highlights Reichert.
The integrations of the new versions of ChatGPT 4.O and 4.O Mini, which provide a significant cost reduction, facilitating access to artificial intelligence for a greater number of companies, are also new features that will be available on the new platform. In addition, the CRM also now has more than 1,000 pre-configured email templates, allowing users to create campaigns quickly and creatively, with greater usability on mobile devices. Features include new operational target options, new commission formats in the Financial Forecast module and the Landing Pages module, which now allows the inclusion of multiple subdomains and customized fields.
According to Cezar Gehm, executive director of PipeRunthese updates are a reflection of the startup’s commitment to helping customers enhance their sales and relationships with consumers. “We are consolidating our position in the market with this new version. We look forward to further supporting customers in improving sales performance and after-salesas well as the increase in average ticketmanagement of follow-up of negotiations, increasing sales conversion”, says Gehm.
The new features of the PipeRun CRM platform, developed using Artificial Intelligence and the innovations for the PipeRun Funnel and Pipeline Sales CRMthey are:
- Integration of versions of ChatGPT 4.O e 4.O Mini?
- Catalog of templates de e-mailswith more than 1,000 pre-configured options;
- Goal systems with new options for tactical and operational management;
- module Financial Forecast with additional commission structure for multiple people involved in negotiations;
- module Landing Pages or sales pages with the possibility of including multiple subdomains and custom fields in the form;
- Exclusive WhatsApp support for Sales CRMwith use directly within the CRM;
- Official WhatsApp with new actions, triggers, filters, schedules, time restrictions and dates such as weekends, for the use of automation in the sales funnel;
- Media campaigns (ADS) in Click to WhatsApp format with data convergence, without the need for integration systems or additional costs, expanding the concept of Multichannel CRM.
About PipeRun
PipeRun is a startup specialized in customer relationship management, created in 2017. PipeRun’s CRM system supports the acceleration of sales for companies that work with consultative and complex sales, with remote sales models and partner channels, containing features such as sales automation, activity calendars, emails, proposal generation, electronic signature of documents and multichannel sales service and official WhatsApp. Currently, the startup’s client portfolio totals more than 1,500 companies and 12,000 sellers across the country.
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**Interview with Fausto Reichert, Chief Revenue Officer of PipeRun**
**Editor:** Thank you for joining us today, Fausto. Exciting times ahead for PipeRun with your upcoming product launches! Can you give us a brief overview of what attendees can expect at the ABStartup’s CASE event?
**Fausto Reichert:** Absolutely, and thank you for having me! At the event on November 28th and 29th, we will showcase a series of groundbreaking products tailored for our small and medium-sized business clients. Our goal is to enhance sales and service management through innovative features that truly reflect the feedback we’ve received from our customers.
**Editor:** You mentioned that these new features were developed based on customer feedback. Can you highlight one or two features that you believe will make the most significant impact?
**Fausto Reichert:** Certainly! One standout feature is the new messaging service integrated directly within our Sales CRM. This will optimize communication by avoiding lead duplication and enabling users to easily migrate multiple telephone numbers into one — all through the official Meta interface. This is a considerable step forward in creating a more seamless sales acquisition channel.
**Editor:** That sounds promising! I also noticed that you’ll be integrating AI technology with ChatGPT 4.O and 4.O Mini. How will this AI integration specifically benefit your users?
**Fausto Reichert:** The inclusion of ChatGPT will not only reduce costs associated with accessing AI technologies but will also facilitate a wider range of companies to leverage artificial intelligence. This will enhance user experience and provide insights that can dramatically boost sales strategies. We’re excited about empowering our clients with these tools to better engage with their customers.
**Editor:** What other enhancements can users look forward to, particularly regarding email campaigns and financial forecasts?
**Fausto Reichert:** We’ve added over 1,000 pre-configured email templates, making it quicker and more creative to launch campaigns, especially on mobile devices. In the Financial Forecast module, new commission structures are now available for teams involved in negotiations, which will enhance transparency and productivity. These updates aim to streamline operations, promote efficiency, and ultimately, drive conversions.
**Editor:** It sounds like PipeRun is on a progressive path. As an executive director, how do you envision these features strengthening customer relationships?
**Fausto Reichert:** Our updates are centered around nurturing stronger relationships and supporting our clients in their sales processes. By providing tools for better collaboration, communication, and data-driven insights, we believe we can significantly enhance not just sales performance, but also the overall experience for both sellers and consumers. Our mission is to empower businesses to thrive in an increasingly competitive landscape.
**Editor:** Thank you for sharing such valuable insights, Fausto. We look forward to seeing the impact of these innovations during the event and beyond!
**Fausto Reichert:** Thank you! It’s an exciting journey for us, and I can’t wait to see how our customers leverage these new tools to elevate their businesses.
