2024-11-06 21:00:00
Werner Trenker founded the international medical products group MED TRUST in 1997. The family company based in Marz, Burgenland, has 12 branches in Europe and sells its medical products through distributors in over 80 countries worldwide.
The products are sold under the Wellion brand and are recognized by the distinctive design for which different visual artists are responsible.
MED TRUST has received numerous awards, such as the “Austrian Leading Companies” award in the “internationally active companies” category, the Innovation Award of the State of Burgenland, or the award for the best family business in Burgenland. Werner Trenker received the award for Entrepreneur of the Year 2018 in the retail and consumer goods category.
Trenker has been a passionate art collector for around 15 years. The Werner Trenker Collection includes renowned Austrian positions such as Hermann Nitsch, Arnulf Rainer, Markus Prachensky and many more. As an internationally active entrepreneur, Trenker assumes his social and societal responsibility, primarily by supporting Austrian artists, but also through active national and international exhibitions of his collection. Making the Werner Trenker private collection accessible to the general public is particularly important to the entrepreneur because he also wants to enable others to enjoy art.
Among other things, the work “Himmelsleiter”, by the artist Billi Thanner, which represents a symbol for peace, was given to the Museum St. Peter an dersperre as a permanent loan and now shines on the profaned church building in Wiener Neustadt. Also thanks to generous loans from the Werner Trenker Collection, an extensive exhibition by Hermann Nitsch entitled “Colour World” was shown in St. Peter an dersperre. In cooperation with the Nitsch Foundation, the exhibition “Tribute of Colors” by Hermann Nitsch is currently on view at the Danubiana Meulensteen Art Museum in Bratislava.
In March 2025, an exhibition of works by Hannes Mlenek entitled “Medusa in the Mirror of Time” will take place at the Künstlerhaus Vienna. In autumn 2025, the Werner Trenker Collection, in cooperation with Ms. Brigitte Prachensky, made a retrospective Markus Prachensky “A Painter’s Life in Red” in the Museum St. Peter an dersperr, Wiener Neustadt. Further projects and exhibitions with artists are already being planned.
Werner Trenker is very pleased to have been awarded the “viennaARTaward” 2024, an award given by the Vienna State Committee for the Art Trade of the Vienna Chamber of Commerce.
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**Interview with Werner Trenker, Founder of MED TRUST**
**Interviewer:** Thank you for joining us today, Werner. It’s impressive to see how MED TRUST has grown since its inception in 1997. Can you tell us what sparked your inspiration to start this company?
**Werner Trenker:** Thank you for having me. The inspiration for starting MED TRUST came from a deep belief in the importance of providing quality medical products that cater specifically to the needs of people with diabetes. We aimed to make a significant impact in this crucial area of healthcare.
**Interviewer:** MED TRUST has expanded significantly, with 12 branches across Europe and distribution in over 80 countries. What challenges did you face during this expansion?
**Werner Trenker:** Each market has its own unique challenges, from regulatory requirements to understanding local healthcare systems. However, building partnerships with local distributors has been key to our success. They help navigate those complex landscapes, allowing us to focus on what we do best—developing innovative products under our Wellion brand.
**Interviewer:** The Wellion brand is recognized for its distinctive design. Can you explain the role of visual artists in this branding?
**Werner Trenker:** We believe that aesthetics play a vital role in product acceptance and customer loyalty. Collaborating with visual artists allows us to create designs that resonate with consumers, making our products not just functional but also attractive. This unique approach has helped us stand out in a crowded marketplace.
**Interviewer:** You’ve received several accolades, including the “Austrian Leading Companies” award. How do these recognitions impact your company’s mission?
**Werner Trenker:** These awards are not only a testament to our hard work but also inspire our team to continue innovating and striving for excellence. They reinforce our commitment to quality and remind us of our responsibility to contribute positively to society.
**Interviewer:** It’s fascinating to learn about your passion for art and your collection of renowned Austrian artists. How does your role as an art collector influence your work at MED TRUST?
**Werner Trenker:** Art teaches us to see the world from different perspectives and encourages creativity, which is essential in the medical field. My passion for art fosters an innovative mindset in our company culture, encouraging our team to think outside the box and approach challenges creatively.
**Interviewer:** Lastly, as a socially conscious entrepreneur, what is your vision for the future of MED TRUST?
**Werner Trenker:** My vision is to continue expanding MED TRUST while deepening our commitment to social responsibility. We will focus on sustainable practices, innovation in diabetes management, and ensuring our products genuinely improve the lives of those who use them.
**Interviewer:** Thank you for sharing your insights with us, Werner. It’s inspiring to hear about your journey and the future of MED TRUST.
**Werner Trenker:** Thank you for having me. It’s always a pleasure to discuss our mission and vision.
