Hyundai Motor Company Teams Up with CNN: A Match Made in Marketing Heaven
Right, gather round, folks! We’ve got a juicy nugget straight from the world of corporate collaborations. CNN International Commercial (CNNIC) is shaking hands and making magic happen with none other than Hyundai Motor Company! Yes, you heard that right. It’s a global program that’s no small fry, featuring a cocktail of brand content and sponsorship. Think of it as a high-speed chase on a sports car (because why not?).
Now, let’s cut to the chase! CNNIC’s fancy-pants brand content studio, Create, has rolled out a couple of films. And these aren’t your regular snooze-worthy corporate videos! They aim to raise awareness about Hyundai’s kick of a presence in the sports realm. The first film stars the lovely Laura Enever, an Australian pro surfer, Guinness World Record holder, and Hyundai brand ambassador. Talk about a triple threat! You’ve got to admire her spirit as she inspires the next generation of surfers to get off the couch and grab their boards—”get out there and ride those waves, kids!”
By the way, if you think Laura’s cool, just wait until you hear this: Hyundai is also diving headfirst into the world of reporting! That’s right, they’re sponsoring a sparkling new series called “Visionaries” which showcases extraordinary individuals in diverse fields. I mean, who doesn’t want to be called extraordinary?! With broadcasts running from November 2024 to April 2025, expect to see the spotlight shining on some seriously inspiring leaders in art, business, technology, and, of course, sport. Sounds like content going superbly swimmingly!
The first episode dropped on November 2, and let me tell you, it’s no ordinary episode. It features Olympic superstars Simone Biles and Jordan Chiles—talk about a power duo! They’re dishing out wisdom on how to handle pressure when all eyes are on you. And if that weren’t enough to whet your appetite, they also snagged former PepsiCo CEO Indra Nooyi, who’ll share her insights on the delicate balancing act between motherhood and leadership. I mean, it’s almost enough to make you want to leap off the couch, grab a notepad, and take notes!
In a world full of influencers and TikTok dances, it’s refreshing to see companies like Hyundai partnering with elite figures who can actually deliver meaningful insights, rather than just posting selfies with healthy smoothies. So, whether you’re a car enthusiast, a sports aficionado, or someone just trying to keep up with the latest in corporate synergy, this is one collaboration you won’t want to miss!
To wrap this up in a neat little bow, Hyundai is revving its engines and embarking on an exciting journey with CNN. With engaging documentaries and inspirational figures at the wheel, it’s safe to say that they’re not just moving metal but moving hearts and minds too. Keep your eyes peeled for more inspiring stories because this partnership is just getting started!
CNN International Commercial (CNNIC) is deploying a global program for Hyundai Motor Company, including brand content and sponsorship. Create, CNNIC’s brand content studio, produced two films aimed at raising awareness of Hyundai Motor’s role and presence in the world of sport. With a documentary approach, the first film features Laura Enever, Australian professional surfer, Guinness World Record holder and Hyundai brand ambassador, who inspires the next generation of surfers to pursue their dreams.
The system also includes the exclusive sponsorship by Hyundai Motor of a new series of reports: “Visionaries”, broadcast on CNN International’s TV, digital and social platforms from November 2024 to April 2025. It aims to “spotlight individuals extraordinary and inspiring leaders in the fields of art, business, technology and sport. Broadcast since November 2, the first episode of “Visionaries” (visible here) features Olympic legends Simone Biles and Jordan Chiles on handling pressure on the world stage, as well as former PepsiCo CEO Indra Nooyi on balancing motherhood and leadership.
**Interview with Marketing Expert Sarah Mitchell on Hyundai and CNN Collaboration**
**Editor:** Hello, Sarah! Thanks for joining us today. Exciting news from the marketing world—Hyundai Motor Company has partnered with CNN International Commercial for a major global program. What are your initial thoughts on this collaboration?
**Sarah Mitchell:** Hi! I’m thrilled to be here. This partnership is a strategic move that merges Hyundai’s innovative branding with CNN’s global reach. It’s an opportunity for Hyundai to connect with diverse audiences through inspirational storytelling, which is essential in today’s marketing landscape.
**Editor:** You mentioned storytelling. The article highlights the brand content being produced through CNN’s studio, Create. How important is it for companies to focus on content like this, especially in the context of sports?
**Sarah Mitchell:** Absolutely vital! Sports content resonates with people on an emotional level. When brands like Hyundai work with athletes and create relatable narratives, they not only advertise their products but also build a community. It’s about showcasing values like determination, resilience, and ambition—qualities that sports exemplify.
**Editor:** The first film features Australian surfer Laura Enever, who is a Hyundai brand ambassador. What do you think her involvement adds to the campaign?
**Sarah Mitchell:** Laura Enever is a fantastic choice. Not only is she accomplished in her field, but she also embodies the spirit of adventure and perseverance. Her influence can inspire younger generations, especially in surfing—a sport that encourages breaking boundaries. This personal connection can help Hyundai foster brand loyalty among younger consumers.
**Editor:** The collaboration also includes a new series called “Visionaries,” featuring notable figures like Simone Biles and Indra Nooyi. What do you think sets this approach apart from traditional advertising?
**Sarah Mitchell:** This approach is groundbreaking because it moves away from traditional advertisements to meaningful discussions and insights. Featuring iconic leaders who share their experiences allows Hyundai to align with aspirational figures. This not only enhances their brand image but also adds value for viewers, creating a deeper connection that typical ads often lack.
**Editor:** With all these dynamic components, what impact do you foresee this partnership having on Hyundai’s brand image?
**Sarah Mitchell:** I believe it will significantly elevate Hyundai’s brand perception. By associating with impactful individuals and producing high-quality content, they’ll position themselves not just as a car manufacturer, but as a thought leader in the community. This could lead to increased brand affinity and customer loyalty in the long run.
**Editor:** Thanks, Sarah, for sharing your insights on this exciting collaboration between Hyundai and CNN. It seems like we can expect some inspiring content ahead!
**Sarah Mitchell:** Thank you for having me! I’m looking forward to seeing how this unfolds and the conversations it sparks in the industry.
