2024-11-05 20:00:00
O Information Services Group (ISG) (Nasdaq: III), a leading global technology research and consulting firm, has launched a research study examining digital innovation service providers in Brazil that leverage emerging technologies such as AI, blockchain and IoT to address complex business challenges.
The results of the study will be published in a comprehensive ISG Provider Lens™ report, called Digital Business Innovation Services 2025, scheduled for release in February 2025. The report will address how digital innovation services are helping Brazilian organizations adapt respond quickly and effectively to changes in their respective markets.
Corporate buyers will be able to use the information in the report to evaluate their current supplier relationships, potential new engagements and available offerings, while ISG consultants use the information to recommend suppliers to clients on the buying side of the enterprise.
Digital business innovation services play a crucial role in optimizing and continuously improving organizational processes. They are also fundamental to the development of products and services, allowing companies to meet market demands and anticipate future trends and, ultimately, create new opportunities for growth.
“To be competitive, organizations must align their technology capabilities with the needs and expectations of their customers,” said Namratha Dharshan, ISG Chief Business Leader. “Digital innovation services enable companies to adapt to rapid changes in technology and market demand through cloud orchestration, application management, cybersecurity, advanced analytics, AI and ML.”
Digital innovation services that support the customer journey are particularly crucial. Such services employ design thinkingcustomer journey mapping, omnichannel strategies and CRM to understand customer needs, expectations and behaviors. The study will also examine providers of extended reality (XR) services that create immersive and interactive experiences in areas such as training, entertainment, marketing, education and healthcare.
ISG distributed surveys to more than 65 digital innovation service providers serving the Brazilian market. Working in collaboration with ISG’s global consultants, the research team will produce four quadrants representing the digital business innovation services that the typical company is purchasing based on ISG’s experience working with its clients. The four quadrants are:
- Digital Transformation Services for Large Accounts evaluating service providers for larger clients, focusing on customer and employee journeys, digital business strategy and operations. These services help clients build new business models using existing capabilities across various market opportunities.
- Digital Transformation Services for Midmarket evaluating service providers for medium-sized organizations, helping them transform and optimize their business environments, seeking operational efficiency through research, benchmarking and consultancy.
- Customer Journey Services examining the relative strengths of providers’ consulting and implementation services across all stages of the customer journey. Vendors must demonstrate innovation in delivering personalized experiences through advanced technologies, including GenAI, predictive analytics, and intelligent automation.
- Extended Reality Services evaluating service providers that offer strategic consultancy, integration and delivery to support customers in adopting digital reality solutions. Vendors in this space must actively collaborate with their customers on storyboarding, prototyping and user testing, employing personalized and tailored approaches.
This study report will cover the digital business innovation services market and examine products and services available in Brazil. ISG analysts Adriana Frantz and Gabriel Sobanski will serve as lead authors of the report.
A list of identified suppliers and vendors and further details about the study are available in this digital brochure. Companies not listed as digital innovation service providers that wish to be included in the study can contact the ISG.
All 2025 ISG Provider Lens™ assessments feature expanded customer experience (CX) data that measures actual business experience with specific provider services and solutions, based on ISG’s ongoing CX research. Business customers who wish to share their experience about a specific supplier or vendor are encouraged to register here to receive a custom search URL. Participants will receive a copy of this report in exchange for their feedback.
About ISG Provider Lens™ Research
The ISG Provider Lens™ quadrant survey series is the only service provider assessment of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG’s global consulting team. Companies will find a wealth of detailed data and market analysis to help guide their selection of appropriate partners (sourcing), while ISG consultants use the reports to validate their own market knowledge and make recommendations to ISG’s corporate clients. The search currently covers providers offering their services globally, across Europe, as well as in the United States, Canada, Brazil, United Kingdom, France, Benelux, Germany, Switzerland, Nordics, Australia and Singapore/Malaysia, with additional markets to come. be added in the future. For more information about ISG’s ISG Providers Lens™, visit this webpage.
About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and consulting company. A trusted business partner for more than 900 clients, including more than 75 of the world’s top 100 companies, ISG is committed to helping corporations, public sector organizations, and technology and service providers achieve operational excellence and faster growth. The company specializes in digital transformation services, including cloud and data analytics; sourcing consultancy; managed governance and risk services; telecommunications services; operations strategy and design; organizational change management, market intelligence and technology research and analysis. Founded in 2006 and headquartered in Stamford, Connecticut, ISG employs more than 1,300 digital-ready professionals operating in more than 20 countries – a global team known for its innovative thinking, market influence, deep technology and industry expertise, and World-class research and analytical capabilities based on the industry’s most comprehensive market data. For more information visit
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Contact:
Press:
Will Thoretz, ISG
+1 203 517 3119
[email protected]
Julianna Sheridan, Matter Communications para ISG
+1 978-518-4520
[email protected]
Source: BUSINESS WIRE
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